Linkedin marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, business relationships or partnerships, share content, and drive traffic to your website. How to practice LinkedIn Market? Best way to engage your audience and grow your business. You can associate your brand with over 660 million professionals across the world. Below are some tips to help you work on LinkedIn. Keep filtering your LinkedIn profile First impersonations are important, and your profile is a great chance to impress. Keeping your profile modern is one of the most impactful ways to improve your contact rate. It is not just your brand that your audience is mixed with. People do commerce with other people, so profiles matter.