# Asset Tokenization Platform for Artworks
## 1. The Deck
TBD
## 2. The Vision
Make artwork as an investment accessible to everybody.
We leverage blockchain technology to convert artworks in Non Fungible Tokens and secure them into a universal ledger, offering a passive way of investment to hedge funds and their private investors.

## 3. The Use Case
> The global art market was valued at over **67 billion** U.S. dollars in 2018, up from almost 64 billion the previous year (Statista).

> [Tokenization digitizes the ownership](https://medium.com/security-token-offering/art-tokenization-what-is-it-how-does-it-work-fb2e31bfb822) into tradeable tokens thereby improving the liquidity of artworks. This transforms art into a lucrative investment option. Investors are attracted to invest in art.

### Key Market Activity

> [Earlier this month](https://cointelegraph.com/news/nft-and-crypto-art-can-magnify-the-truth-of-our-reality-without-censorship), Christie’s auction house announced the sale of a digital portrait of the Bitcoin code for more than $130,000 when the first estimated price was $12,000–$18,000. It was the first time a nonfungible token was auctioned at one of the major auction houses for traditional art.

## 4. The Customer Journey
When tokenizing an artwork, [the following steps take place](https://medium.com/security-token-offering/art-tokenization-what-is-it-how-does-it-work-fb2e31bfb822):
* Once a painting or sculpture is selected for tokenization, an accredited **curator** will appraise the work and set its value.
* Now, the concerned **platform** will convert the artwork into digital tokens and issue them to **potential buyers**.
* The **buyer** can purchase tokens for multiple artworks and create diverse portfolios.
* The buyer can also choose to sell or exchange the tokens.

## 5. The Value Proposition

## 6. Our USPs

## 7. The Revenue Model

## 8. The Market Size
* According to the source global **online art** sales amounted to approximately **4.82 billion** U.S. dollars in 2019, up by four percent over the previous year. Online art sales are forecast to increase to a total of **9.32 billion** U.S. dollars by 2024.
> Anthony Pompliano, Morgan Creek Digital co-founder and partner, [wrote on Sept. 21](https://cointelegraph.com/news/tokenized-art-nfts-paint-bright-future-for-artists-blockchain-tech): "I personally believe that the digital art market cap will grow to become larger than the physical art market cap. This may sound ridiculous today.”

## 9. The Target Market

## 10. The Traction

| Individuals / Companies | Answers | Meetings | Potential Partners |
| -------- | -------- |-------- |-------- |
| | | | |

## 11. The Competitors
* [Swarm](https://www.swarm.fund/), open, full-stack solution for the life-cycle management of a Security Token Offering (STO)
* [SuperRare](https://www.superrare.co/), Collect SuperRare Digital Artworks
* [Blockchain App Factory](https://www.blockchainappfactory.com/art-tokenization), Art Tokenization within Regulatory Framework
* [Maecenas](https://www.maecenas.co/), the Art Investment Platform

## 12. The Product Roadmap

## Appendix

### Relevant Sources
* [How SuperRare Uses Ethereum To Make A Market For Art](https://www.msn.com/en-us/money/news/how-superrare-uses-ethereum-to-make-a-market-for-art/ar-BB19Zer7) (14.10)
* [Guggenheim-Collected Artist to Release Digital Artwork on Blockchain Marketplace](https://www.nasdaq.com/articles/guggenheim-collected-artist-to-release-digital-artwork-on-blockchain-marketplace-2020-10) (6.10)
* [‘Digital Art’ Framed And Collected On Blockchain](https://www.forbes.com/sites/michaelhaley/2020/01/30/digital-art-framed-and-collected-on-blockchain/#6d84ff2d8d90) (30.1)
* [John McAfee helps Tokenize Picasso Painting on Ethereum Blockchain](https://tokenist.com/john-mcafee-helps-tokenize-picasso-painting-on-ethereum-blockchain/) (Sep '19)
* [Art Tokenization: What Is It? How Does It Work?](https://medium.com/security-token-offering/art-tokenization-what-is-it-how-does-it-work-fb2e31bfb822) (May '19)
* [Does tokenization of art really make sense?](https://thetokenizer.io/2019/02/11/does-tokenization-of-art-really-make-any-sense/) (Feb '19)
* [What You Need To Know About Art Tokenization And Investment](https://medium.com/blockchain-art-collective/what-you-need-to-know-about-art-tokenization-and-investment-13523d3b5f1d) (May '18)

### Graphs
#### 50% of buyers spend no more than 5k on art and collectibles a year
>This statistic shows the amount of money art buyers worldwide spend on art and collectibles per year as of April 2019. During the survey, 24 percent of respondents stated that they spend under a thousand U.S. dollars on art and collectibles in a year.

#### 61% of buyers are motivated by returning of their investment
>This statistic depicts the important motivations for art buyers when buying art and collectibles in 2019. According to the source, 95 percent of respondents cited emotional benefits as an important motivation for buying art and collectibles.

#### 4.82bn in 2019, up to 9.32bn by 2024
>This statistic shows the estimated value of the online art market worldwide from 2013 to 2024. According to the source global online art sales amounted to approximately 4.82 billion U.S. dollars in 2019, up by four percent over the previous year. Online art sales are forecast to increase to a total of 9.32 billion U.S. dollars by 2024.

>[On Sept. 18](https://cointelegraph.com/news/tokenized-art-nfts-paint-bright-future-for-artists-blockchain-tech), NonFungible.com, a website that tracks NFT sales data, reported a record high in art-related NFT volume ($162,385), and that was followed on Sept. 22 by the second-highest daily total ever achieved ($123,205). The uptick since June in U.S.-dollar sales of blockchain-based digital art has been notable.

#### Key Facts
([Defiant](https://thedefiant.substack.com/))

NFT total daily sales are climbing, crossing $150M every day in the past month, the longest stretch since the height of the 2017 crypto bubble, according to nonfungible.com. Not only are people buying more NFTs, but the market is putting a higher price tag on them; average sales size has crossed $100M on most days since late July, nonfungible data shows.

The rising market has been fueled by a flurry of protocol launches and experiments. Notable mentions: MEME which rewards holders with NFTs by emerging digital artists, some of which have sold for over $30k; NFT marketplaces Rarible and MetaFactory introducing governance tokens; anonymous Twitter character Blue Kirby’s NFT sales reaching almost $1M; and most recently, Christie’s auction of an NFT purchased for more than $130k.

Investors have taken note, with BlockTower announcing plans to invest $10 million into the NFT sector over the next six months, while Anthony Pompliano made the bull case for the art-based tokens and set out to invest in the space.

But still, many are skeptical, questioning the value of digital art: How is it different from just taking a screenshot, some have asked, while others wonder about the practical use of owning a piece that lives in a computer and you can’t easily hang on a wall. Will these creations hold the hundreds of thousands of dollars in value that people are paying for them, or is it just a product of crypto hype?