# SEO & CS Newsletter - Section guide/structure guide on what to include in the newsletter ## layout - esther be creative ## header - simone intro - changes made in seo & cs / newsletter from previous edition - introduction to this newsletter (brief overview of all sections included) - overview of what's next (new sections/upcoming changes) - include feedback appreciated lines ## featured interview - linh person chosen from leadership team update mention q&a - choose 5+ generic questions to ask - collect answers to questions - collect an image that represents them ## events section - simone ### Town hall recap - summary/recount of events that happened in the town hall - include pics taken - feedback section - collect anonymous 'reviews' from people that attended - what were some positives or improvements ### event highlights - include pics #### format: title date brief summary of event ### upcoming events #### format: title date | time location | zoom link description events could be taken from: - any key dates - events from calendar ## updates section - linh ### leadership team updates - send out email to collect responses from leadership team - send out reminder email a week later - write up responses so that it looks nice ### devops updates - message Josh Barling or a member of the dev ops team for their update (if any) - write up response so that it looks nice ## fun extra - esther ### sneaky conversation starters - choose 2 random questions that you like ### tips and hacks - around 3 tips ### interesting resources - check forms page ## contact us - simone - update if needed