# SEO & CS Newsletter - Section guide/structure
guide on what to include in the newsletter
## layout - esther
be creative
## header - simone
intro
- changes made in seo & cs / newsletter from previous edition
- introduction to this newsletter (brief overview of all sections included)
- overview of what's next (new sections/upcoming changes)
- include feedback appreciated lines
## featured interview - linh
person chosen from leadership team update mention
q&a
- choose 5+ generic questions to ask
- collect answers to questions
- collect an image that represents them
## events section - simone
### Town hall recap
- summary/recount of events that happened in the town hall
- include pics taken
- feedback section
- collect anonymous 'reviews' from people that attended
- what were some positives or improvements
### event highlights
- include pics
#### format:
title
date
brief summary of event
### upcoming events
#### format:
title
date | time
location | zoom link
description
events could be taken from:
- any key dates
- events from calendar
## updates section - linh
### leadership team updates
- send out email to collect responses from leadership team
- send out reminder email a week later
- write up responses so that it looks nice
### devops updates
- message Josh Barling or a member of the dev ops team for their update (if any)
- write up response so that it looks nice
## fun extra - esther
### sneaky conversation starters
- choose 2 random questions that you like
### tips and hacks
- around 3 tips
### interesting resources
- check forms page
## contact us - simone
- update if needed