# daily blog-20190728-projects are exothermic ###### tags: `daily blog` `exothermic` `endothermic` `motivation` `cognitive disonance` Don't think that you need to have energy to build something or start a project. You have it backwards, building and creating things generates energy. Cognitive disonance means (your brain reframing its internal narrative to align with your actions and events it perceives) means that the act of doing something, tricks your brain into believing it was motivated to do that from the beginning, because otherwise why would you have begun it? Going through the motions of something worthwhile can be an exothermic reaction (releasing energy into the world) rather than an endothermic one (requiring a reserve of energy from you to begin).