# daily blog-20190726-Exploration vs Exploitation ###### tags: `daily blog` `exploration` `exploitation` There is a tradeoff between exploring for serendipidous new opportunities and going deep on an existing opportunity. Exploration is valuable for identifying new opportunities, without it you may not come across that big idea. But the hard part is knowing when to shift to exploitation, because exploration can be a never-ending search otherwise. When things get hard and you're struggling to find product market fit, the right hire, investors, build the app, whatever, then it'll be tempting to pull up anchor and start exploring the waters again. But you need to get through the trough of despair.