# SendGrid 科技接觸整合
- 月費每月89.95美金,每月可以發送15萬封信件
- 提供SSO,可以整合CRM帳號登入
- 1000個teammate(業務、行銷、行政、工程帳號),可以指定權限及發送限制
- 固定IP,可請客戶設定白名單
- 5組 Webhook,開信、點擊事件可以分群處理
工作流程:
1. CRM定期同步聯絡人欄位到Sendgrid(聯絡人名稱、個人電話、Email、標籤、公司名稱)
2. 行銷設定好分眾條件,可透過Automation或是Single Send在Sendgrid發送EDM,透過Webhook打回CRM
3. CRM根據Webhook事件,建立EDM Campaign, 建立名片、更新聯絡人與客戶關係,更新聯絡人與客戶資訊,更新潛客名單,建立活動紀錄。
4. 撈取發送信件失敗紀錄,顯示查無用戶:回CRM將聯絡人標記為「離職」
5. 活動通知:活動後台->同步CRM及標籤->行銷在SendGrid設定Segment->發送活動通知->沒有開信續發第二次通知->續發簡訊
6. 直接上傳名單到sendgrid發信,透過Webhook通知CRM發信事件,因為只能收到email,CRM嘗試透過Email歸戶,既有聯絡人,新增Email活動紀錄,不建立新的聯絡人(只有名片)。
Webhook 參數整理
|參數|數值說明|CRM處理方式|
|--|--|--|
|email|實際發送的email地址,Contact Key|建立Email事件,活動紀錄,活動紀錄Mapping對應到的聯絡人(複數)|
|mc_stats|判斷發信事件來源,automation 主要是腳本式的發送活動,無法貼標(需要配合Webhook,由CRM貼標回去),singlesend作為有轉換目標性的發送事件,可以貼標|紀錄即可,影響後面取資料的規則|
|event|delivered: 發送成功<br>open: 開信<br>click: 點擊連結<br>group_unsubscribe:取消訂閱<br>group_resubscribe: 重新訂閱|delivered: 建立EDM活動<br>open: 建立開啟EDM活動<br>click: 建立EDM點擊活動<br>group_unsubscribe: 更新聯絡人取消訂閱時間<br>group_resubscribe: 更新聯絡人訂閱時間|
|category|類似標籤|確認何種情形,加上「EDM_標籤」貼在聯絡人身上|
|asm_group_id|取消訂閱名單ID|應該不用|
|mc_auto_id|Automation ID|作為 Email Event Object ID|
|mc_auto_name|Automation名稱|
|mc_auto_msg_id|信件ID,有版號關係|可以反查automation信件內容,但要錢|
|mc_auto_step_id|屬於Automation的Step ID|
|mc_auto_unique_id|實際上信件的id,每封信不同||
|singlesend_id|Single Send ID|可透過 https://mc.sendgrid.com/single-sends/{{single_send_id}}/stats/preview 連結到SendGrid查看EDM版型,但需要有SG權限。|
|singlesend_name|事件名稱|存在Campaign|
|sg_event_id||
|sg_message_id||(要錢)透過message_id取得信件標題
|template_id|Template ID |https://api.sendgrid.com/v3/templates/{{template_id}} 取回樣板內容,存在Campaign中|
|timestamp|事件時間|用來標註每個事件的時間(GMT+0),需要轉換成GMT+8|
|bounce|待確認
透過Webhook收取信件發送資訊(Single Send)
```json
[
{
"asm_group_id":27632, // unsubscribe id
"category":[ // 信件標籤
"Newsletter",
"Hospitality",
"Restaraunt",
"Seasonal",
"ESG"
],
"email":"jeanc@cw.com.tw", // Contact PK
"event":"delivered", // 信件事件
"ip":"149.72.255.128",
"mc_pod_id":"1",
"mc_stats":"singlesend",
"phase_id":"send",
"response":"250 2.0.0 OK 1717383976 6a1803df08f44-6ae4b43dac6si75518376d6.583 - gsmtp",
"send_at":"1717383920", // 事件時間
"sg_event_id":"ZGVsaXZlcmVkLTAtNDAyNDk4NzUtVGo4UTV3ZXZUT1cwYUpSTWIzNE1jZy0y", // SendGrid 事件ID
"sg_message_id":"Tj8Q5wevTOW0aJRMb34Mcg.recvd-6c74bc6469-zhd74-1-665D3328-2.2", // SendGrid Message ID
"sg_template_id":"d-afdbf83cc4524a54a7478b7804177489", // Email ID
"sg_template_name":"Version 2024-06-03T02:26:36.747Z", // Email 版號
"singlesend_id":"b735b90f-2150-11ef-aff1-12c635daab1c", // 發送 ID
"singlesend_name":"20240602 Single Send-2", // Email 標題
"smtp-id":"<Tj8Q5wevTOW0aJRMb34Mcg@geopod-ismtpd-1>",
"template_hash":"e4f0475cdfa3ad19a1e3a61286b0638e7f42d856cf0dab2b33c0b48cb2bf63ec",
"template_id":"d-afdbf83cc4524a54a7478b7804177489",
"template_version_id":"a24885c8-4e90-4bb2-a921-cd13b2ee930c",
"timestamp":1717383976, // 事件時間戳記
"tls":1
},
{
"asm_group_id":27632,
"category":[
"Newsletter",
"Hospitality",
"Restaraunt",
"Seasonal",
"ESG"
],
"email":"aman1022@yahoo.com.tw",
"event":"delivered",
"ip":"149.72.70.15",
"mc_pod_id":"1",
"mc_stats":"singlesend",
"phase_id":"send",
"response":"250 ok dirdel",
"send_at":"1717383920",
"sg_event_id":"ZGVsaXZlcmVkLTAtNDAyNDk4NzUtVGo4UTV3ZXZUT1cwYUpSTWIzNE1jZy0w",
"sg_message_id":"Tj8Q5wevTOW0aJRMb34Mcg.recvd-6c74bc6469-zhd74-1-665D3328-2.0",
"sg_template_id":"d-afdbf83cc4524a54a7478b7804177489",
"sg_template_name":"Version 2024-06-03T02:26:36.747Z",
"singlesend_id":"b735b90f-2150-11ef-aff1-12c635daab1c",
"singlesend_name":"20240602 Single Send-2",
"smtp-id":"<Tj8Q5wevTOW0aJRMb34Mcg@geopod-ismtpd-1>",
"template_hash":"e4f0475cdfa3ad19a1e3a61286b0638e7f42d856cf0dab2b33c0b48cb2bf63ec",
"template_id":"d-afdbf83cc4524a54a7478b7804177489",
"template_version_id":"a24885c8-4e90-4bb2-a921-cd13b2ee930c",
"timestamp":1717383979,
"tls":1
},
{
"asm_group_id":27632,
"category":[
"Newsletter",
"Hospitality",
"Restaraunt",
"Seasonal",
"ESG"
],
"email":"jeanc@cw.com.tw",
"event":"processed",
"mc_pod_id":"1",
"mc_stats":"singlesend",
"phase_id":"send",
"send_at":0,
"sg_event_id":"cHJvY2Vzc2VkLTQwMjQ5ODc1LVRqOFE1d2V2VE9XMGFKUk1iMzRNY2ctMg",
"sg_message_id":"Tj8Q5wevTOW0aJRMb34Mcg.recvd-6c74bc6469-zhd74-1-665D3328-2.2",
"sg_template_id":"d-afdbf83cc4524a54a7478b7804177489",
"sg_template_name":"Version 2024-06-03T02:26:36.747Z",
"singlesend_id":"b735b90f-2150-11ef-aff1-12c635daab1c",
"singlesend_name":"20240602 Single Send-2",
"smtp-id":"<Tj8Q5wevTOW0aJRMb34Mcg@geopod-ismtpd-1>",
"template_hash":"e4f0475cdfa3ad19a1e3a61286b0638e7f42d856cf0dab2b33c0b48cb2bf63ec",
"template_id":"d-afdbf83cc4524a54a7478b7804177489",
"template_version_id":"a24885c8-4e90-4bb2-a921-cd13b2ee930c",
"timestamp":1717383976
}
]
```
```json
[
{
"asm_group_id":27632,
"email":"sun1229@gmail.com",
"event":"open",
"ip":"74.125.209.5",
"mc_auto_id":"dfb5cd6b-9851-4c59-b0a3-b319077945ff",
"mc_auto_msg_id":"25323aa0-6742-4ed5-9d71-6e0da9d11f54",
"mc_auto_name":"創新學院申請試用 旅程信(New)",
"mc_auto_step_id":"3b8cba40-8db3-4d85-b26c-d8eb877c7405",
"mc_auto_unique_id":"8768032dec7fa495",
"mc_pod_id":"1",
"mc_stats":"automation",
"sg_content_type":"html",
"sg_event_id":"bnkUZjWCS0aHhOxjQ6QLrg",
"sg_machine_open":false,
"sg_message_id":"AHGffTkKQi-4XHn7aiwJyg.filterdrecv-698cc84895-8vlbq-1-665D602B-C.0",
"sg_template_id":"d-4ea6528ec14e4721bc4c9e31caa26bb4",
"sg_template_name":"Clone: Version 2024-06-03T03:24:52.787Z 2024-06-03T03:50:51.287Z",
"template_hash":"61de6c6994f20dde07fc5a676357bbc2cd2ca570422c8776d5f09f307cb060c3",
"template_id":"d-4ea6528ec14e4721bc4c9e31caa26bb4",
"template_version_id":"1707d1ef-aeda-48a7-9104-20d3e9d94180",
"timestamp":1717395534,
"useragent":"Mozilla/5.0 (Windows NT 5.1; rv:11.0) Gecko Firefox/11.0 (via ggpht.com GoogleImageProxy)"
}
]
```

```
// Webhook 資訊
{
"asm_group_id": 27632, // Unsubscribe Group ID
"email": "shihyen@cw.com.tw", // Contact Key
"event": "click", // Webhook 事件
"ip": "59.124.244.160",
"mc_pod_id": "1",
"mc_stats": "sendtest",
"sendtest_id": "sendtest:40249875:1717381707271665993",
"sg_event_id": "Vq_5tlzlQcq-po2LJ8jtWA",
"sg_message_id": "TosQVJqfTM-SL7UZSjmvWg.recvd-6d78dbc954-ws6bq-1-665D2A4B-9.0",
"sg_template_id": "d-afdbf83cc4524a54a7478b7804177489",
"sg_template_name": "Version 2024-06-03T02:26:36.747Z",
"template_id": "d-afdbf83cc4524a54a7478b7804177489",
"timestamp": 1717381719,
"url": "https://www.cw.com.tw",
"url_offset": {
"index": 0,
"type": "html"
},
"useragent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/125.0.0.0 Safari/537.36"
}
```