---
# System prepended metadata

title: Sheal - Payment Request Feb 2021

---

# Sheal - Payment Request Feb 2021

```
Beneficiary Address: 0x57130C4e5036dDf40Aca9Dd5Fc620A5F696Cd071
Time Period: 18 January - 14 February 2021
Non-design work (30 DAI/hr): 
   48.75 hours x 30 DAI/hr = 1462.50 DAI
Design work (50 DAI/hr):
   50.75 hours x 50 DAI/hr = 2537.50 DAI
Labor hours total: 99.5
Grand total: 4000 DAI
Payment Received: $500 from Stellar Magnet (advance)
Payment Requested: 3500 DAI
  ```

## Work Summary

:::info
:rocket:  VIEW ASSETS (still updating!) ➜ [Google Drive - Sheal]
:::


### Non-Design Tasks (48.75 hours)

- Compiled reference images with team
- Researched the backstory and legend of "Moloch" the demon to aid in inspiration
- Familiarized ourselves / the team with the company ethos 
- Researched market positioning with team of Moloch DAO and strategic planning to better deliver marketing initiatives
- Worked to establish visual language and consistency with a conceptual framework of design
- Articulated overall tone and mood desired to 3D Image Developer, collaborating on colorways to use for graphics
- Generated clear ideas and concepts simultaneously with copywriter
- Brainstormed to create taglines in order to convey new Moloch DAO initiatives
- Sat for meetings in which the overview of the visual style and look of promotional materials met goals and directives of project manager and other supervisors
- Coordinated with other artists in team to present vision to project manager
- Participated in team meetings to finalize overall image and video output
- Along with team, responded to requests and commentary from people aside from the project manager
- Developed design briefs to suit overall project's purpose


### Design Tasks (50.75 hours)

- Create multimedia content according to briefs 
- Sketched out a rough draft of a potential Moloch DAO logo with considerations to scale, weight, perspective, texture, -composition and space
- Demonstrated sketches through communication design
- Experimented with letters and forms in relation to animation and motion graphics
- Tested color palettes in coordination with assets then color matching
- Rendered logo, icons, blog headeds, avatars
- Created images that fulfilled the direction of other team members
- Manual application of programs after meeting with project manager then surrendering assets
- Met presentation deadlines
- Visual problem solving from asset hand off
- Correct spatial presentation of assets after feedback
- Secured image assets and reference from the planning stages by formulating layout concepts
- Improved efficiency and facilitated deadlines by improving quality results by reevaluating and redesigning 
- Turned ideas into branding and design strategies
- Created design elements using tools such as software, sketchbooks, reference images, digital pictures, et al.
- Determined size and dimensions of illustrations
- Sussed out font style and size to accompany the works of the copywriter and 3D artist
- Maintained consistency with imagery and composition along with other components from fellow team members
- Intuited creatively to produce and reproduce ideas and concepts developed by other team members via design
- Worked with a range of mixed media ensuring that conceptual aims are implemented through visual language




### In Progress
- Type treatments for re/branding
- Avatar for Discord
- Visual problem solving from asset hand off
- Applied logo to print and media avatar or asset templates (Medium, Twitter, Discord)




