## Excellence in Podcasting

What does it take to win in podcasting? How is success built? This panel brings together some of Canada's best known podcasting talent in hosting, creation, and production to discuss the art, craft, and business development of on-demand audio.

### Topics

- Defining "success" for podcasts
- Does podcast success in Canada look different than success elsewhere?
- Are podcasts in Canada different in scale or different in kind?
- Domestic success vs. international success
- What does a Canadian breakout hit look like?
- Pros/cons of focusing on the Canadian market
- What podcast success looks like for:
- Independents and podcast pureplays
- Traditional and legacy media orgs
- Pros/cons of starting from scratch vs. building against an existing broadcast listener base
- Business models
- ad sales, taxpayer dollars, brand dollars, direct patronage, books, events, spin-offs, etc.
- Given Canada's scale, is it realistic to think we can simply import models from the US and expect they'll work here?
- Measurement (downloads, dollars, reach, impact, awards, etc.)
- Audience demand for music-based podcasts (see: Edison research) vs. licensing challenges for music-based podcasts