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title: yETH Rollout Plan

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# yETH Rollout Plan

**Teaser campaign - live**
https://twitter.com/iearnfinance/status/1628104717296443392?s=20

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*CAMPAIGN PIECES*

**Launch Campaign - in creative development**
Launch film to go live on product release to generate views and awareness that yETH is live. With a CTA driving the audience to swap to or buy yETH.

It would be great to get a tl;dr product overview of what you guys think the core USPs that would be good to lean on for this.

People: Draper, Evan, Kais.

**Docs & Blogpost - in development**
Our yETH docs and blogpost can accompany the launch campaign and provide more thorough information about how yETH works. 

Bootstrapping blogpost/ docs too.

People: Marco, Draper.

**Threadoooors - tbc**
It would be great to engage some threadoors in the lead up to launch to write threads about yETH, building awareness and anticipation in the run up to the actual launch. We should chose what information we want to leak and what we want to hold back.

People: Corn, Draper.

**Press Outreach - tbc**
We'll prepare a press doc and hit up connections who might want to cover the launch. 

People: Draper (with some technical support from Jiji & Korin?)

*TIMELINE*

**Starting Now**
In the leadup to launch we can continue to keep yETH front of mind by doing little teasers like this https://twitter.com/iearnfinance/status/1629091331946545152?s=20

**~3 Weeks To Launch**
Start getting threadoors writing yETH threads which Yearn acc can RT and engage with.

**~1 Week To Launch**
Approach press people with press kit to try and engage journalists for launch coverage.

**Launch**
Film, blog, docs go live.

**Post Launch**
Re-link and refresh campaign assets to continually re-drive to yETH product.