# Develop the User Experience
*This portion takes up 15-20% of the exam*

### Plan for search engine optimization and accessibility
Use analytical tools to parse HTML; provide an xml sitemap and robots.txt file to improve scraping; write semantic markup for accessibility, for example, screen readers; use rich snippets to increase content visibility

### Plan and implement globalization and localization
Plan a localization strategy; create and apply resources to UI including JavaScript resources; set cultures; implement server side localization and globalization

### Design and implement MVC controllers and actions
Apply authorization attributes, filters including global, authentication, and overriddable filters; choose and implement custom HTTP status codes and responses; implement action results; implement MVC areas; implement Dependency Injection for services in controllers

### Design and implement routes
Define a route to handle a URL pattern; apply route constraints; ignore URL patterns; add custom route parameters; define areas; define routes that interoperate with Single Page Application frameworks such as Angular

### Control application behavior by using MVC extensibility points
Create custom middleware and inject it into the pipeline; implement MVC filters and controller factories; control application behavior by using action results, model binders, and route handlers; inject services into a view

### Design and implement serialization and model binding
Serialize models and data using supported serialization formats, including JSON, XML, protobuf, and WCF/SOAP; implement model and property binding, including custom binding and model validation; implement web socket communication in MVC; implement file uploading and multipart data; use AutoRest to build clients

### Preparation resources
* [Search Engine Optimization Toolkit](http://www.iis.net/downloads/microsoft/search-engine-optimization-toolkit)
* [GlobalizationSection Class](http://msdn.microsoft.com/en-us/library/system.web.configuration.globalizationsection.aspx)
* [FormCollection Class](http://msdn.microsoft.com/en-us/library/system.web.mvc.formcollection(v=vs.118).aspx)

###### tags: `Microsoft` `Certification`