![](https://hackmd.io/_uploads/HyGIfZNq3.jpg) There are many options for supplementing or even replacing the internal lead generation efforts. However, just as not all leads are created equal, not all lead generation methods are created equal. Yes, there is a good way to get leads and a wrong way to [buy insurance leads online](https://www.insuranceleadsstore.com/). ## Where to find reliable, high-quality, low-cost insurance leads? It would be best if you looked for a dependable lead source, cost-effective, and of good quality. When it comes to some real-time lead generation tactics, this is a challenge. Some tactics are effective when they perform, but they aren’t reliable enough to rely on during the off-season. Other lead providers will supply you with up-to-the-minute, high-quality live leads, but you’ll have to pay for them. And there are the less expensive solutions, but their low-cost insurance leads are invalidated, incentivized, or filled with incorrect or misleading information. ## When you buy insurance leads online, what exactly are you getting? Keep in mind the leads are humans, not products to be stocked on the shelves. Consider each lead you buy as if it were a person coming into a physical shop. It is, in a sense, what they are. Any lead at the Store of Aged Lead began life as a real insurance shopper who requested a quote. Please make contact with your leads and pay attention to the requests they’ve made. Today, if you want to save money, you’ll probably buy auto, health, life and [home insurance leads in bulk](https://www.insuranceleadsstore.com/home-insurance-leads.php). Simultaneously, you want to ensure that you’re purchasing leads involved in your goods and services. Bulk mailing lists are no longer used. Today’s internet leads can be screened and categorized to ensure that you’re just buying material from people who can support you. ## Why are aged leads preferable to fresh leads? So you’ve decided that you need dependable, cost-effective, and high-quality leads. You understand that you must purchase leads provided by actual consumer inquiries and that these leads must be treated as real customers searching for an insurance solution. Why, then, do you prefer aged leads over real-time leads? There are a few examples of why aged leads are preferable to fresh leads. Specifically, lower upfront costs, less competition, and a higher return on investment. ## Last thoughts There will be benefits and drawbacks no matter where you look for leads. Real-time leads have their perks, but for companies trying to fill their funnel, the cost is always prohibitive. I am a firm believer in the value and consistency of old leads. To work a healthy amount of aged leads and drive your company to the next stage, you’ll need a full aged lead system — autodialer, script, CRM app, and follow-up automation. Of course, you’re reading about insurance leads online today because you’re excited to move your company to the next step. Other lead generation methods aren’t yielding results, and you’re looking for something that can help you expand your company even further. For thousands of effective insurance brokers, it is probable and a fact with aged leads.