# [BRANDING] RedCraft visual identity

[](https://hackmd.io/EzG_rd8eROeJaxVHiLmx1w)

## Description

This document lists the different visual files (images and videos/animations) that make up the visual identity of RedCraft.org.
This document provides the naming convention and the different sizes for each file.

## References

Each graphic element / animation is rendered without any additional margin, scaled to be contained in the image resolution.

The files are created with [Aseprite](https://www.aseprite.org/) and [Paint.NET](https://getpaint.net)

### Layouts
The following does not represents the final look of the logos, but is here only to show the layouts and their respective names.
- compact
- inline
- block
- org

### Colors


| nom basique | code hexa | nom version dark | code hexa |
| - | - | - | - |
| red-1 | `#ac4646` | red-1-dark | `#943a3a` |
| red-2 | `#6b2727` | red-2-dark | `#592121` |
| light-1 | `#ffffff` | light-1-dark | `#d1d3e5` |
| light-2 | `#b6b9bd` | light-2-dark | `#a2a6ac` |
| dark-1 | `#868686` | dark-1-dark | `#636363` |
| dark-2 | `#2d2d2d` | dark-2-dark | `#202020` |

## Images

Each image is composed of 3 files:
1) The small size (png)
2) The big size (png)
3) The Aseprite file (aseprite)

### Logo
- compact
- Size: 500x500 (render 1000x1000)
- inline
- Size:
- inline_org
- zrdz
- block
- zrdz
- Discord server logo (static version)
- Size: 512x512 (render 1024x1024)

### Banner
- Big banner
- Size: 1920x1080 (render 3840x2160)
- Github banner
- Size: 1280x640
- Voting website Banner
- Size: 500x100 (render 1000x200)
- Discord invite
- Size: 1920x1080 (render 3840x2160)
- Discord banner
- Size: 960x540 (render 1920x1080)
- Thumbnails
- Size: 200x100 (render 600x300)

## Videos / animations

## Logo
- idle_ (gif)
- opening_mono_white (gif)
- opening_mono_black (gif)
- Discord server logo (gif)
- Size: 512x512 (render 1024x1024)

### Voting websites
- Banner
Size: 500x100 (render 1000x200)

### YouTube intro for partners
- Medium (~10 sec)
Size: 3840x2160

- Short (~3 sec)
Size: 3840x2160