## Inspiration 💅🏼: ![](https://hackmd.io/_uploads/HJgAfrIfT.png) - https://www.merchlink.io/ - https://projectionlab.com/ - https://asana.com/ - https://mode.com/ - https://www.setpoint.io/ - https://trullion.com/ - https://www.copilot.com/ - https://www.thepricer.co/ - https://www.humblytics.com/ - https://edensapp.com/ - https://www.sequencehq.com/ - https://skiff.com/ - https://juho.co/ - https://www.getharvest.com/ - https://enode.com/ - https://www.decipad.com/ - https://www.sayprimer.com/ - https://www.usergems.com/ - https://joinditto.in/ https://webflow.com/blog/saas-website-design-examples <h2>What does the website depend on:</h2> - target audience - product offerings - business goals ## Key elements and features that are important for a B2B SaaS company's website: - clear value proposition: - explain how it solves specific problems or addresses pain points for businesses. - product demonstration and feature showcase: - provide video demonstrations, screenshots, or interactive tours - highlight key features & benefits to help visitors understand your solution - case studies and testimonials: - showcase success stories from existing customers using case studies and testimonials - adds credibility and helps potential customers understand real-world applications - comprehensive product information: - add detailed information about your product, including its functionalities, specifications, and any technical requirements - pricing information: - provide transparent pricing information - lead generation and conversion: - lead capture forms strategically placed to collect contact information from potential customers - support and documentation: - support section with FAQs, documentation, and resources to remove confusion - blog and content marketing: - blog or resource center sharing industry insights, best practices, and updates about the product # Information Architecture(subject to change): 1. Home Page: - **Hero Section:** - Clear Value Proposition: Concise statement highlighting the main benefits of your SaaS solution. - Call-to-Action (CTA): Encourage visitors to learn more or start a trial. - **Product Overview Section:** - Brief summary of key features and how they solve customer problems. - Link to a "Learn More" or "Explore Features" page. - **Case Studies/Success Stories Carousel:** - Display rotating success stories or case studies to showcase real-world benefits. - Each case study should have a CTA linking to a detailed case study page. - **Blog Highlights:** - Showcase recent and relevant blog posts to establish authority. - CTA to explore more blog content. - **CTA Section:** - Invite visitors to request a demo or start a free trial. 2. About Us: - **Company Overview:** - Brief history, mission, and vision. - Highlight key team members. - **Why Choose Us:** - Emphasize unique selling points. - Customer testimonials supporting credibility. 3. Products/Services: - **Product Overview:** - Detailed information on features and benefits. - Use visuals, infographics, or videos for better engagement. - **Product Demo:** - A comprehensive demonstration highlighting key functionalities. - Include a CTA for a personalized demo. - **Use Cases/Industries:** - Tailor content for different industries or use cases. 4. Case Studies/Testimonials: - **Detailed Case Studies:** - In-depth exploration of successful implementations. - Include challenges, solutions, and outcomes. - **Client Testimonials:** - Short and impactful quotes. - Link to detailed case studies. 5. Pricing: - **Pricing Plans:** - Clearly outline different subscription levels. - Include a CTA for a customized quote. - **Free Trial/Request a Demo:** - Encourage users to experience the product before committing. 6. Resources: - **Blog:** - Regularly updated with relevant industry insights and trends. - **Whitepapers/Downloads:** - In-depth resources for those seeking more information. - **Webinars/Events:** - Information on upcoming or recorded webinars. 7. Support: - **Knowledge Base/Documentation:** - Comprehensive resources for self-help. - **Contact Support:** - Clear contact information for customer support. 8. Contact Us: - **Contact Form:** - Fields for basic information and inquiries. - **Sales Contact:** - Direct contact details for sales inquiries. 9. Lead Generation: - **CTA Throughout:** - Strategically placed CTAs to encourage conversions. - **Newsletter Signup:** - Capture leads for ongoing communication. ## General Structure found from research(saaspo.com): - Hero section - Testimonial section - Features section - FAQ section - Footer section - Website has individual sub-pages. For eg: Portfolio Management, API Design, API Monetization, etc