---
# System prepended metadata

title: 'Raise Customer Interview #1'

---

# Raise Customer Interview #1
## Kotani Pay

Kotani Pay is a technology stack that enables blockchain protocols, dapps, and blockchain fintech companies to integrate seamlessly to local payment channels providing them with a reliable on ramp and off ramp service to reach a wider customer base in Africa.

Our technology is enabling companies that are pushing the boundaries of innovation in lending, savings, insurance, gig work and community incentive systems.


### Persona Type

Which category do they fit into?

- [x] 1. Raising Now
- [ ] 2. Raising Soon (4-12 Months)
- [ ] 3. Raising in the Future

#### Notes

Planning to do it soon, but no specific time just yet...

### Success Timeline

How far have {Company Name} got in the success journey?

#### Stage 1: Digital Transformation ✅
(Company Verification)

1. **Sign Up** ✅
2. **Complete Company Profile** (Required Fields + Incorp. Docs) ✅
3. **Build Company Cap Table** ✅

--- 
**Stages 1+2+3 = Verified** ✅

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#### Stage 2: Fundraising 🚀 ⌛

Once verified, companies begin the second stage of their journey to success...

4. **Build a Scenario** (+Attach to Deal... first scenario created automatically attaches?) ❌
5. **Build Your Deal Room** ❌
6. **Request Company Valuation Report** (Optional) ❌
7. **Invite Investors** ❌ 
8. **Launch Deal Room** ❌ 

#### Stage 3: Managing Deal Flow 🤝💸 ⌛
9. **Analysing Investor Insights** ❌
10. **Closing Deal & Gathering Commitments** ❌

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### Notes

Kotani Pay has completed the Digital Transformation stage of the Raise success journey, but has not yet built out their deal room, built a scenario, and launched a deal.

They are looking to actively fundraise, which gives means of motivation to complete Stage 2 (Fundraising).

They have set up their deal room but haven't yet invited an investor...

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## Feedback

Gathering feedback up to the stage (inclusive) companies have reached

## Stage 1: Digital Transformation ✅

https://www.figma.com/proto/a9FkhiYKeR5MUvlVSx7x4x/User-Onboarding?node-id=12763%3A37&viewport=1049%2C617%2C0.15869727730751038&scaling=min-zoom-

### 1. Sign Up ✅

How did the company get on during this part of the process?

#### Questions

**1. What were your initial thoughts of the sign up process?**

A: Found the site layout very simple and straightforward. Might have had an issue with the email verifcation

**2. Did you find the email verification worked smoothly?**

A: Might have had a problem with the email verification. Some team members didn't get the email in time, so Samantha stepped in and helped out.

**3. Did you think we were asking relevant sign up questions?**

A: To the best of my knowledge, I think the questions asked were relevant, as well as the documents asked for.

**4. Any extra ideas on the Sign Up process and how it could have been improved?**

A: At the moment, no ideas...


#### Notes (Motivations + Pain Points)

Type any notes here and add screenshots...

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### 2. Company Profile ✅

How did the company get on during this part of the process?

#### Questions

**1. What were your initial thoughts of the Company Dashboard (Profile)?**

A: It was pretty straight forward, although the issue we had at the time was being able to put our LinkedIn profiles in (Members).

**2. Did you find the Task List component useful?**

A: Yes it was useful and straightforward

**3. Were there any tasks you found hard to complete? (e.g Incorporation Docs)**

A: Members... it was hard to add Linked In profiles and I had to do this via Samantha

**4. Were there any parts of this process you struggled with?**

A:

**5. Does your company has subsidiaries?**

A: No we don't have subsidiaries

**6. Were there any extra documents you had to upload?**

A: Yes, but had to upload them again in the Deal Room, which was kind of annoying (PAIN POINT)

#### Notes (Motivations + Pain Points)

Type any notes here and add screenshots...

---

### 3. Build Company Cap Table ✅

How did the company get on during this part of the process?

- Initially I didn't know what a Cap Table was, but once we figured it out it was pretty straight forward.
- No. of Shareclasses: 1 (Co-Founders shares)
- No. of Shareholders: 6
- We want to come up with another class so we can onboard our first board of directors 
- Currently ironing out details with a lawyer

#### Questions

**1. What were your initial thoughts of the Company Cap Table?**

A: 

**2. How did you find the process of creating shareclasses?**

A: More a process of repeating details, so it was quite straight forward

**3. How did you find the process of adding shareholders?**

A: At the start it wasn't because someone had created a profile first, so when updating the share distribution I had to play around with it but figured it out myself 

**4. Has your company currently got Employee Stock Options?**

A: At the moment it's not something we've thought about

**5. Have you had to create any vesting schedules?**

A: On the platform, not yet

**6. Were there any parts of the Cap Table build?**

A:

#### Notes (Motivations + Pain Points)

How long did it take to get through this process? 
- I think it was about 3 or 4 days
- The longest thing was discovering relevant documents to upload to the platform
- The only issue was where we had saved the docs

---

## Stage 2: Fundraising 🚀 ❌

### 4. Build Scenario(s) ❌

How did the company get on during this part of the process?

- We haven't gone through process of building a scenario just yet
- Still waiting for feedback on the grant they've just received so they're waiting for that

#### Questions

**1. Have you tried building a scenario yet?**

A:

**2. If YES, how was it? / If NO, why not?**

A:

**3. If YES, did you find the preview tool useful?**

A:

#### Notes (Motivations + Pain Points)

Type any notes here and add screenshots...

---

### 5. Build Your Deal Room

How did the company get on during this part of the process?

Which components did they use?

- [ ] Company Overview
- [ ] Team

...

- [ ] Financial Performance
- [ ] Pre-Money Valuation
- [ ] Key Driver Metrics
- [ ] Use of Proceeds
- [ ] Burn Rate

...

- Cap Table 
- [ ] On
- [ ] Off

...

- [ ] Funding History
- [ ] Milestones + Highlights

...

- [x] Documents 

...

#### Questions

**1. Have you started building your Deal Room?**

A: Yes we've started but haven't got around to financials and milestones. We've only uploaded the documents (pretty straight forward)

**2. If YES, how has your experience been so far?**

A: 

**3. Are there any components you've found particularly useful/unuseful?**

A: I think everything that's there are useful... can't think of any additional items right now

**4. In terms of the layout/navigation, how did you find UX?**

A: I think its OK, easy to navigate from one part to another

#### Notes (Motivations + Pain Points)

Type any notes here and add screenshots...

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## Additonal Questions 

**1. On a scale of 1-10, how useful have you found Raise?**

- We haven't got around to raising anything just yet...
- Shown us the need to have a Deal Room
- We have found the digitisation of the company (Cap Table) very useful


**2. If Raise were to dissapear, how would you feel?**

- [ ] Not Bothered
- [x] Bothered (Inconvenience)

We are planning to raise soon and the team has become aware of how important a Deal Room is and we wouldn't want to lose that part of the process...

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## Key Takeaways

### Digital Transformation

#### 1. Educational Info on Cap Table

> Initially I didn’t know what a Cap Table was, but once we figured it out it was pretty straight forward.


#### 2. Documents Needed Uploading Multiple Times

> I had to upload them again in the Deal Room, which was kind of annoying


### Other 

#### 4. Dark Mode Desired

