---
# System prepended metadata

title: User Research / Investor Analytics

---

# User Research / Investor Analytics

Discuss the metrics for successful investor patterns. What deal room interactions determine interest levels of: High, Medium, Low. 

How can Raise implement closing 101 advice for companies and founders?

## Questions

### What are the traits of a successful investor?

- What are the key indicators (Deal Room activity) that show an investor is ready to close?
- What organisms are they interacting with?
- Which documents are they downloading?

### How can Raise recognise this interest, and prompt founders to press investors?

- What can Raise do to help companies?
- 

### Interest Level: High, Medium, Low

- What makes a high interest investor?
- What makes a medium interest investor?
- What makes a low interest investor?

### What information should be given to companies, and what should not?

- Review the current cards and see if there are any which could be removed to create more space

...

..

.


# Deal Room User Journeys 

## Raise Impact Technologies

### Angel 1 (M.W.)

**Amount Invested: $125,000**

Profile of someone who is an existing investor in Raise. He is an angel investor who has invested $125,000 in total. He has just invested a further $25,000 in Raise's current round.

#### TIMELINE

##### Aug 19th
- Signs NDA
- Simulates $100,000
- Simulates $50,000

##### Aug 27th
- Simulates $25,000
- Simulates $50,000

##### Sept 2nd
- Simulates $25,000 x4
- Views Document: Company Cap Table 

##### Sept 10th
- Simulates $50,000 x2
- Views Documents:
    - Wire Instructions
    - Term Sheet
    - Investment Memo

##### Oct 16th 
- Simulates $25,000

##### Oct 17th
- Simulates $25,000
- ***INVESTS $25,000***

...

#### METRICS

##### How many visits?
- 14

##### How much time?
- 2h 1m 40s (*Ave: 8m 41s*)

##### How many simulations?
- 12
    - 1x $100,000
    - 4x $50,000
    - 7x $25,000

##### How many docs viewed?
- 11 Viewed
    - **6x** Wire Instructions
    - **2x** Cap Table (Shareholders & Convertibles)
    - **2x** Term Sheet
    - **1x** Investment Memo

- 0 Downloaded

...

#### INSIGHTS


...

### Angel 2 (J.W.)

**Amount Invested: $100,000**

Early stage angel investor in Raise. Recently completed a $25,000 investment in most recent funding round.

#### TIMELINE

##### Sept 6th
- Signs NDA
- Simulates $50,000
- Documents Viewed:
    - Cap Table (Shareholders & Convertibles)
    - Financial Model Summary
    - Pitch Deck
    - Term Sheet

##### Sept 9th
- Documents Viewed:
    - Investor Updates (July & August)
    - References (Customers & Founders)
    - Cap Table (Shareholders & Convertibles)
    - Financial Model (Summary)
    - Pitch Deck
    - Investment Memo
    - Term Sheet
- Simulates $50,000

##### Sept 13th
- Documents Viewed:
    - Investment Memo
    - Financial Model (Summary)
    - Pitch Deck
    - Wire Instructions

##### Oct 9th
- Documents Viewed:
    - Wire Instructions

##### Oct 13th
- ***INVESTS $25,000***

#### METRICS

##### How many visits?
- 14

##### How much time?
- 6h 40m 0s (*Ave: 28m 34s*)

##### How many simulations?
- 2
    - 2x $50,000

##### How many docs viewed?
- 38 Viewed
    - **8x** Cap Table (Shareholders & Convertibles)
    - **6x** Financial Model (Summary)
    - **6x** Pitch Deck
    - **4x** Wire Instructions
    - **4x** Term Sheet
    - **4x** Investment Memo
    - **2x** Investor Updates (July)
    - **2x** Investor Updates (August)
    - **2x** References (Customers & Founders)

- 0 Downloaded

#### INSIGHTS


...

### Institution (D.T.)

**Amount Invested: $125,000**

Insitutional investor in Raise. Recently completed a $? investment in most recent funding round.

#### TIMELINE

##### Oct 21st
- Signs NDA

##### Oct 21nd
- Documents Viewed:
    - Term Sheet
    - Wire Instructions
    - Pitch Deck
    - FAQs
    - Investment Memo
    - Product & Key Metrics
    - Financial Model Summary
    - Incorporation Certificate (Kenya)
    - Incorporation Certificate (Bahamas)
    - Memorandum of Articles
    - Founders Agreement (Vesting)
    - Cap Table
    - Corporate Structure
    - References (Customers & Founders)
    - Investor Update (July)
    - Investor Update (August)
- Documents Downloaded
    - Cap Table
    - Founders' Agreement
    - Corporate Structure
    - References (Customers & Founders)

##### Nov 3rd
- Documents Viewed:
    - Financial Model Summary

##### Nov 4th
- Documents Viewed:
    - Investment Memorandum
    - References (Customers & Founders)

#### METRICS

##### How many visits?
- 13

##### How much time?
- 22h 29m 0s (*Ave: 1h 43m 46s*)

##### How many simulations?
- 0

##### How many docs viewed?
- 50 Viewed
    - **6x** Financial Model Summary
    - **6x** References (Customers & Founders)
    - **4x** Cap Table
    - **4x** Investment Memorandum
    - **4x** Corporate Structure
    - **4x** Investor Update (July)
    - **4x** Investor Update (August)
    - **3x** Founders Agreement (Vesting)
    - **2x** Term Sheet
    - **2x** Wire Instructions
    - **2x** Pitch Deck
    - **2x** Product & Key Metrics
    - **2x** Incorporation Certificate (Kenya)
    - **2x** Incorporation Certificate (Bahamas)
    - **2x** Memorandum of Articles (Bahamas)
    - **2x** FAQs
- 5 Downloaded
    - Cap Table
    - Founders' Agreement
    - Corporate Structure
    - References (Customers & Founders)
    - Investment Memorandum

#### INSIGHTS

...

### Institution 2 (Ife)

**Amount Invested: $125,000**

Insitutional investor in Raise. Recently completed a $25,000 investment in most recent funding round.

#### TIMELINE

##### Sept 6th
- Signs NDA
- Simulates $50,000
- Documents Viewed:
    - Cap Table (Shareholders & Convertibles)
    - Financial Model Summary
    - Pitch Deck
    - Term Sheet

##### Sept 9th
- Documents Viewed:
    - Investor Updates (July & August)
    - References (Customers & Founders)
    - Cap Table (Shareholders & Convertibles)
    - Financial Model (Summary)
    - Pitch Deck
    - Investment Memo
    - Term Sheet
- Simulates $50,000

##### Sept 13th
- Documents Viewed:
    - Investment Memo
    - Financial Model (Summary)
    - Pitch Deck
    - Wire Instructions

##### Oct 9th
- Documents Viewed:
    - Wire Instructions

##### Oct 13th
- ***INVESTS $25,000***

#### METRICS

##### How many visits?
- 14

##### How much time?
- 6h 40m 0s (*Ave: 28m 34s*)

##### How many simulations?
- 2
    - 2x $50,000

##### How many docs viewed?
- 38 Viewed
    - **8x** Cap Table (Shareholders & Convertibles)
    - **6x** Financial Model (Summary)
    - **6x** Pitch Deck
    - **4x** Wire Instructions
    - **4x** Term Sheet
    - **4x** Investment Memo
    - **2x** Investor Updates (July)
    - **2x** Investor Updates (August)
    - **2x** References (Customers & Founders)

- 0 Downloaded

#### INSIGHTS

...

### Institution 3 (R.Y.)

**Amount Invested: $75,000**

#### TIMELINE

##### Sept 5th
- Signs NDA

##### Oct 6th
- Signs NDA (Again?)
- Simulates $25,000
- Simulates $50,000
- Documents Viewed:
    - Financial Model (Summary)
    - Pitch Deck

##### Oct 8th
- Documents Viewed:
    - Financial Model (Summary)
    - Product & Key Metrics
    - Term Sheet
    - Investor Update (July)

##### Oct 12th
- Documents Viewed:
    - Product & Key Metrics
    - Cap Table

#### METRICS

##### How many visits?
- 8

##### How much time?
- 3h 13m 30s (*Ave: 24m 11s*)

##### How many simulations?
- 2
    - 1x $50,000
    - 1x $25,000

##### How many docs viewed?
- 18 Viewed
    - **4x** Financial Model (Summary)
    - **4x** Product & Key Metrics
    - **4x** Pitch Deck
    - **2x** Term Sheet
    - **2x** Investor Update (July)
    - **2x** Cap Table

- 0 Downloaded

...

..

.

## Africa Index Ventures Ltd

### Angel (M.S.)

**Amount Invested: $0?**

Description of investor profile for persona background.

#### TIMELINE

##### Nov 3rd
- Signs NDA
- Views Documents:
    - Valuation Report
    - Form of SAFE
- Simulates $10,000
- Views Documents:
    - Term Sheet
    - Valuation Report
    - Form of SAFE
    - Pitch Deck

##### Nov 4th
- Simulates $2,000

##### Nov 9th
- Signs NDA
- Simulates $10,000
- Simulates $8,000
- Views Documents:
    - Pitch Deck
    - Form of SAFE
    
##### Nov 12th
- Views Documents:
    - Top Countries
...

#### METRICS

##### How many visits?
- 6

##### How much time?
- 11h 53m 50s (*Ave: 1h 58m 58s*)

##### How many simulations?
- 4
    - 2x $10,000
    - 1x $8,000
    - 1x $2,000

##### How many docs viewed?
- 31 Viewed
    - **11x** Pitch Deck
    - **8x** Valuation Report
    - **6x** Form of SAFE
    - **4x** Term Sheet
    - **2x** Top Countries

- 0 Downloaded

...

#### INSIGHTS

...

### Insitutional (Pariti)

**Amount Invested: $0?**

Description of investor profile for persona background.

#### TIMELINE

##### Nov 11th
- Signs NDA
- Views Documents:
    - GA (30th Oct, 2020)
    - Total Impressions (30th Oct, 2020)
    - Validation
    - Pitch Deck
    - SLA Revenue Projections
- Signs NDA (again?)

##### Nov 12th
- Views Documents:
    - SLA Revenue Projections
    - Pitch Deck

##### Nov 13th
- Views Documents:
    - Pitch Deck
    - SLA Revenue Projections
    - Validation
    - Founders Sauce + StartupList Africa
    
...

#### METRICS

##### How many visits?
- 4

##### How much time?
- 8h 38m 10s (*Ave: 2h 9m 33s*)

##### How many simulations?
- 0

##### How many docs viewed?
- 30 Viewed
    - **10x** SLA Revenue Projections
    - **8x** Pitch Deck
    - **4x** Validation
    - **4x** Founders Sauce + StartupList Africa
    - **2x** GA (30th Oct, 2020)
    - **2x** Total Impressions (30th Oct, 2020)

- 1 Downloaded
    - **1x** SLA Revenue Projections

...

#### INSIGHTS

...

..

.

## AMT Technologies Ltd

### Angel 1 (S.G.)

**Amount Invested: $10,000**

Description of investor profile for persona background.

#### TIMELINE

##### Oct 16th
- Signs NDA
- Simulates $5,000
- Signs NDA (Again?) 

##### Oct 22nd
- Signs NDA
- Simulates $5,000
- ***INVESTS $5,000***
- Views Documents:
    - Bank Details
    - Investor Deck
    - Operating Model (Raise)
    - Valuation Report

##### Nov 11th
- Signs NDA
- Simulates $5,000 x2
- ***INVESTS $5,000***
- Views Documents:
    - Bank Details

...

#### METRICS

##### How many visits?
- 8

##### How much time?
- 3h 51m 10s (*Ave: 28m 54s*)

##### How many simulations?
- **4x** $5,000

##### How many docs viewed?
- 18 Viewed
    - **10x** Bank Details
    - **4x** Investor Deck
    - **2x** Operating Model (Raise)
    - **2x** Valuation Report

- 0 Downloaded

...

#### INSIGHTS

...

### Angel 2 (B.K.)

**Amount Invested: $10,000**

Description of investor profile for persona background.

#### TIMELINE

##### Oct 30th
- Signs NDA
- Simulates $5,000
- ***INVESTS $5,000*** 

...

#### METRICS

##### How many visits?
- 2

##### How much time?
- 23m 40s (*Ave: 11m 50s*)

##### How many simulations?
- **1x** $5,000

##### How many docs viewed?
- 0 Viewed
- 0 Downloaded

...

#### INSIGHTS

...

### Angel 3 (J.G.)

**Amount Invested: $19,000**

Description of investor profile for persona background.

#### TIMELINE

##### Nov 8th
- Signs NDA
- Simulates $9,000
- Views Documents:
    - Bank Details
    - Post Money SAFE (Cap Only)
    - Investor Deck
    - Operating Model (Raise)
    - Valuation Report
- Signs NDA (Again)?

##### Nov 10th
- Simulates $9,000
- ***INVESTS $9,000***

...

#### METRICS

##### How many visits?
- 4

##### How much time?
- 1h 5m 10s (*Ave: 16m 18s*)

##### How many simulations?
- **2x** $9,000

##### How many docs viewed?
- 18 Viewed
    - **6x** Post Money SAFE (Cap Only)
    - **4x** Bank Details
    - **4x** Valuation Report
    - **2x** Investor Deck
    - **2x** Operating Model (Raise)
- 4 Downloaded
    - Post Money SAFE (Cap Only)
    - Bank Details
    - Operating Model (Raise)
    - Investor Deck

...

#### INSIGHTS

...

..

.

## QNUM Analytics

### Angel 1 (V.M.)

**Amount Invested: $0**

Description of investor profile for persona background.

#### TIMELINE

##### Sept 6th
- Signs NDA (x2)
- Views Documents:
    - Appointment Contract (Brian)
    - Pitch Deck
    - Business Plan v2
    - Co-Founder Agreement (Brian)
    - Appointment Contract (Lesley)
    - Appointment Contract (Bheki)
- Simulates:
    - $1,000
    - $1,000,000 x2
    - $4,000,000
    - $2,000,000
    - $3,000,000

##### Sept 7th
- Views Documents:
    - DE Certificate of Formation
    - Co-Founder Agreement (Brian)
    - Shareholders Agreement
    - EIN Letter

##### Sept 13th
- Views Documents:
    - DE Certificate of Formation
    - Co-Founder Agreement (Lesley)
    - EIN Letter

##### Sept 19th
- Views Documents:
    - Operating Agreement

...

#### METRICS

##### How many visits?
- 8

##### How much time?
- 2d 4h 14m 20s (*Ave: 6h 31m 48s*)

##### How many simulations?
- 6
    - **1x** $1000
    - **2x** $1,000,000
    - **1x** $2,000,000
    - **1x** $3,000,000
    - **1x** $4,000,000 


##### How many docs viewed?
- 30 Viewed
    - **4x** Appointment Contract (Brian)
    - **4x** Co-Founder Agreement (Brian)
    - **4x** DE Certificate of Formation
    - **4x** EIN Letter
    - **2x** Pitch Deck
    - **2x** Business Plan v2
    - **2x** Co-Founder Agreement (Lesley)
    - **2x** Appointment Contract (Lesley)
    - **2x** Appointment Contract (Bheki)
    - **2x** Shareholders Agreement
    - **2x** Operating Agreement
    
- 3 Downloaded
    - Pitch Deck
    - Business Plan v2
    - Shareholders Agreement

...

#### INSIGHTS]

...