# User Research / Investor Analytics

Discuss the metrics for successful investor patterns. What deal room interactions determine interest levels of: High, Medium, Low.

How can Raise implement closing 101 advice for companies and founders?

## Questions

### What are the traits of a successful investor?

- What are the key indicators (Deal Room activity) that show an investor is ready to close?
- What organisms are they interacting with?
- Which documents are they downloading?

### How can Raise recognise this interest, and prompt founders to press investors?

- What can Raise do to help companies?
-

### Interest Level: High, Medium, Low

- What makes a high interest investor?
- What makes a medium interest investor?
- What makes a low interest investor?

### What information should be given to companies, and what should not?

- Review the current cards and see if there are any which could be removed to create more space

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.

# Deal Room User Journeys

## Raise Impact Technologies

### Angel 1 (M.W.)

**Amount Invested: $125,000**

Profile of someone who is an existing investor in Raise. He is an angel investor who has invested $125,000 in total. He has just invested a further $25,000 in Raise's current round.

#### TIMELINE

##### Aug 19th
- Signs NDA
- Simulates $100,000
- Simulates $50,000

##### Aug 27th
- Simulates $25,000
- Simulates $50,000

##### Sept 2nd
- Simulates $25,000 x4
- Views Document: Company Cap Table

##### Sept 10th
- Simulates $50,000 x2
- Views Documents:
- Wire Instructions
- Term Sheet
- Investment Memo

##### Oct 16th
- Simulates $25,000

##### Oct 17th
- Simulates $25,000
- ***INVESTS $25,000***

...

#### METRICS

##### How many visits?
- 14

##### How much time?
- 2h 1m 40s (*Ave: 8m 41s*)

##### How many simulations?
- 12
- 1x $100,000
- 4x $50,000
- 7x $25,000

##### How many docs viewed?
- 11 Viewed
- **6x** Wire Instructions
- **2x** Cap Table (Shareholders & Convertibles)
- **2x** Term Sheet
- **1x** Investment Memo

- 0 Downloaded

...

#### INSIGHTS

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### Angel 2 (J.W.)

**Amount Invested: $100,000**

Early stage angel investor in Raise. Recently completed a $25,000 investment in most recent funding round.

#### TIMELINE

##### Sept 6th
- Signs NDA
- Simulates $50,000
- Documents Viewed:
- Cap Table (Shareholders & Convertibles)
- Financial Model Summary
- Pitch Deck
- Term Sheet

##### Sept 9th
- Documents Viewed:
- Investor Updates (July & August)
- References (Customers & Founders)
- Cap Table (Shareholders & Convertibles)
- Financial Model (Summary)
- Pitch Deck
- Investment Memo
- Term Sheet
- Simulates $50,000

##### Sept 13th
- Documents Viewed:
- Investment Memo
- Financial Model (Summary)
- Pitch Deck
- Wire Instructions

##### Oct 9th
- Documents Viewed:
- Wire Instructions

##### Oct 13th
- ***INVESTS $25,000***

#### METRICS

##### How many visits?
- 14

##### How much time?
- 6h 40m 0s (*Ave: 28m 34s*)

##### How many simulations?
- 2
- 2x $50,000

##### How many docs viewed?
- 38 Viewed
- **8x** Cap Table (Shareholders & Convertibles)
- **6x** Financial Model (Summary)
- **6x** Pitch Deck
- **4x** Wire Instructions
- **4x** Term Sheet
- **4x** Investment Memo
- **2x** Investor Updates (July)
- **2x** Investor Updates (August)
- **2x** References (Customers & Founders)

- 0 Downloaded

#### INSIGHTS

...

### Institution (D.T.)

**Amount Invested: $125,000**

Insitutional investor in Raise. Recently completed a $? investment in most recent funding round.

#### TIMELINE

##### Oct 21st
- Signs NDA

##### Oct 21nd
- Documents Viewed:
- Term Sheet
- Wire Instructions
- Pitch Deck
- FAQs
- Investment Memo
- Product & Key Metrics
- Financial Model Summary
- Incorporation Certificate (Kenya)
- Incorporation Certificate (Bahamas)
- Memorandum of Articles
- Founders Agreement (Vesting)
- Cap Table
- Corporate Structure
- References (Customers & Founders)
- Investor Update (July)
- Investor Update (August)
- Documents Downloaded
- Cap Table
- Founders' Agreement
- Corporate Structure
- References (Customers & Founders)

##### Nov 3rd
- Documents Viewed:
- Financial Model Summary

##### Nov 4th
- Documents Viewed:
- Investment Memorandum
- References (Customers & Founders)

#### METRICS

##### How many visits?
- 13

##### How much time?
- 22h 29m 0s (*Ave: 1h 43m 46s*)

##### How many simulations?
- 0

##### How many docs viewed?
- 50 Viewed
- **6x** Financial Model Summary
- **6x** References (Customers & Founders)
- **4x** Cap Table
- **4x** Investment Memorandum
- **4x** Corporate Structure
- **4x** Investor Update (July)
- **4x** Investor Update (August)
- **3x** Founders Agreement (Vesting)
- **2x** Term Sheet
- **2x** Wire Instructions
- **2x** Pitch Deck
- **2x** Product & Key Metrics
- **2x** Incorporation Certificate (Kenya)
- **2x** Incorporation Certificate (Bahamas)
- **2x** Memorandum of Articles (Bahamas)
- **2x** FAQs
- 5 Downloaded
- Cap Table
- Founders' Agreement
- Corporate Structure
- References (Customers & Founders)
- Investment Memorandum

#### INSIGHTS

...

### Institution 2 (Ife)

**Amount Invested: $125,000**

Insitutional investor in Raise. Recently completed a $25,000 investment in most recent funding round.

#### TIMELINE

##### Sept 6th
- Signs NDA
- Simulates $50,000
- Documents Viewed:
- Cap Table (Shareholders & Convertibles)
- Financial Model Summary
- Pitch Deck
- Term Sheet

##### Sept 9th
- Documents Viewed:
- Investor Updates (July & August)
- References (Customers & Founders)
- Cap Table (Shareholders & Convertibles)
- Financial Model (Summary)
- Pitch Deck
- Investment Memo
- Term Sheet
- Simulates $50,000

##### Sept 13th
- Documents Viewed:
- Investment Memo
- Financial Model (Summary)
- Pitch Deck
- Wire Instructions

##### Oct 9th
- Documents Viewed:
- Wire Instructions

##### Oct 13th
- ***INVESTS $25,000***

#### METRICS

##### How many visits?
- 14

##### How much time?
- 6h 40m 0s (*Ave: 28m 34s*)

##### How many simulations?
- 2
- 2x $50,000

##### How many docs viewed?
- 38 Viewed
- **8x** Cap Table (Shareholders & Convertibles)
- **6x** Financial Model (Summary)
- **6x** Pitch Deck
- **4x** Wire Instructions
- **4x** Term Sheet
- **4x** Investment Memo
- **2x** Investor Updates (July)
- **2x** Investor Updates (August)
- **2x** References (Customers & Founders)

- 0 Downloaded

#### INSIGHTS

...

### Institution 3 (R.Y.)

**Amount Invested: $75,000**

#### TIMELINE

##### Sept 5th
- Signs NDA

##### Oct 6th
- Signs NDA (Again?)
- Simulates $25,000
- Simulates $50,000
- Documents Viewed:
- Financial Model (Summary)
- Pitch Deck

##### Oct 8th
- Documents Viewed:
- Financial Model (Summary)
- Product & Key Metrics
- Term Sheet
- Investor Update (July)

##### Oct 12th
- Documents Viewed:
- Product & Key Metrics
- Cap Table

#### METRICS

##### How many visits?
- 8

##### How much time?
- 3h 13m 30s (*Ave: 24m 11s*)

##### How many simulations?
- 2
- 1x $50,000
- 1x $25,000

##### How many docs viewed?
- 18 Viewed
- **4x** Financial Model (Summary)
- **4x** Product & Key Metrics
- **4x** Pitch Deck
- **2x** Term Sheet
- **2x** Investor Update (July)
- **2x** Cap Table

- 0 Downloaded

...

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.

## Africa Index Ventures Ltd

### Angel (M.S.)

**Amount Invested: $0?**

Description of investor profile for persona background.

#### TIMELINE

##### Nov 3rd
- Signs NDA
- Views Documents:
- Valuation Report
- Form of SAFE
- Simulates $10,000
- Views Documents:
- Term Sheet
- Valuation Report
- Form of SAFE
- Pitch Deck

##### Nov 4th
- Simulates $2,000

##### Nov 9th
- Signs NDA
- Simulates $10,000
- Simulates $8,000
- Views Documents:
- Pitch Deck
- Form of SAFE

##### Nov 12th
- Views Documents:
- Top Countries
...

#### METRICS

##### How many visits?
- 6

##### How much time?
- 11h 53m 50s (*Ave: 1h 58m 58s*)

##### How many simulations?
- 4
- 2x $10,000
- 1x $8,000
- 1x $2,000

##### How many docs viewed?
- 31 Viewed
- **11x** Pitch Deck
- **8x** Valuation Report
- **6x** Form of SAFE
- **4x** Term Sheet
- **2x** Top Countries

- 0 Downloaded

...

#### INSIGHTS

...

### Insitutional (Pariti)

**Amount Invested: $0?**

Description of investor profile for persona background.

#### TIMELINE

##### Nov 11th
- Signs NDA
- Views Documents:
- GA (30th Oct, 2020)
- Total Impressions (30th Oct, 2020)
- Validation
- Pitch Deck
- SLA Revenue Projections
- Signs NDA (again?)

##### Nov 12th
- Views Documents:
- SLA Revenue Projections
- Pitch Deck

##### Nov 13th
- Views Documents:
- Pitch Deck
- SLA Revenue Projections
- Validation
- Founders Sauce + StartupList Africa

...

#### METRICS

##### How many visits?
- 4

##### How much time?
- 8h 38m 10s (*Ave: 2h 9m 33s*)

##### How many simulations?
- 0

##### How many docs viewed?
- 30 Viewed
- **10x** SLA Revenue Projections
- **8x** Pitch Deck
- **4x** Validation
- **4x** Founders Sauce + StartupList Africa
- **2x** GA (30th Oct, 2020)
- **2x** Total Impressions (30th Oct, 2020)

- 1 Downloaded
- **1x** SLA Revenue Projections

...

#### INSIGHTS

...

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## AMT Technologies Ltd

### Angel 1 (S.G.)

**Amount Invested: $10,000**

Description of investor profile for persona background.

#### TIMELINE

##### Oct 16th
- Signs NDA
- Simulates $5,000
- Signs NDA (Again?)

##### Oct 22nd
- Signs NDA
- Simulates $5,000
- ***INVESTS $5,000***
- Views Documents:
- Bank Details
- Investor Deck
- Operating Model (Raise)
- Valuation Report

##### Nov 11th
- Signs NDA
- Simulates $5,000 x2
- ***INVESTS $5,000***
- Views Documents:
- Bank Details

...

#### METRICS

##### How many visits?
- 8

##### How much time?
- 3h 51m 10s (*Ave: 28m 54s*)

##### How many simulations?
- **4x** $5,000

##### How many docs viewed?
- 18 Viewed
- **10x** Bank Details
- **4x** Investor Deck
- **2x** Operating Model (Raise)
- **2x** Valuation Report

- 0 Downloaded

...

#### INSIGHTS

...

### Angel 2 (B.K.)

**Amount Invested: $10,000**

Description of investor profile for persona background.

#### TIMELINE

##### Oct 30th
- Signs NDA
- Simulates $5,000
- ***INVESTS $5,000***

...

#### METRICS

##### How many visits?
- 2

##### How much time?
- 23m 40s (*Ave: 11m 50s*)

##### How many simulations?
- **1x** $5,000

##### How many docs viewed?
- 0 Viewed
- 0 Downloaded

...

#### INSIGHTS

...

### Angel 3 (J.G.)

**Amount Invested: $19,000**

Description of investor profile for persona background.

#### TIMELINE

##### Nov 8th
- Signs NDA
- Simulates $9,000
- Views Documents:
- Bank Details
- Post Money SAFE (Cap Only)
- Investor Deck
- Operating Model (Raise)
- Valuation Report
- Signs NDA (Again)?

##### Nov 10th
- Simulates $9,000
- ***INVESTS $9,000***

...

#### METRICS

##### How many visits?
- 4

##### How much time?
- 1h 5m 10s (*Ave: 16m 18s*)

##### How many simulations?
- **2x** $9,000

##### How many docs viewed?
- 18 Viewed
- **6x** Post Money SAFE (Cap Only)
- **4x** Bank Details
- **4x** Valuation Report
- **2x** Investor Deck
- **2x** Operating Model (Raise)
- 4 Downloaded
- Post Money SAFE (Cap Only)
- Bank Details
- Operating Model (Raise)
- Investor Deck

...

#### INSIGHTS

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.

## QNUM Analytics

### Angel 1 (V.M.)

**Amount Invested: $0**

Description of investor profile for persona background.

#### TIMELINE

##### Sept 6th
- Signs NDA (x2)
- Views Documents:
- Appointment Contract (Brian)
- Pitch Deck
- Business Plan v2
- Co-Founder Agreement (Brian)
- Appointment Contract (Lesley)
- Appointment Contract (Bheki)
- Simulates:
- $1,000
- $1,000,000 x2
- $4,000,000
- $2,000,000
- $3,000,000

##### Sept 7th
- Views Documents:
- DE Certificate of Formation
- Co-Founder Agreement (Brian)
- Shareholders Agreement
- EIN Letter

##### Sept 13th
- Views Documents:
- DE Certificate of Formation
- Co-Founder Agreement (Lesley)
- EIN Letter

##### Sept 19th
- Views Documents:
- Operating Agreement

...

#### METRICS

##### How many visits?
- 8

##### How much time?
- 2d 4h 14m 20s (*Ave: 6h 31m 48s*)

##### How many simulations?
- 6
- **1x** $1000
- **2x** $1,000,000
- **1x** $2,000,000
- **1x** $3,000,000
- **1x** $4,000,000

##### How many docs viewed?
- 30 Viewed
- **4x** Appointment Contract (Brian)
- **4x** Co-Founder Agreement (Brian)
- **4x** DE Certificate of Formation
- **4x** EIN Letter
- **2x** Pitch Deck
- **2x** Business Plan v2
- **2x** Co-Founder Agreement (Lesley)
- **2x** Appointment Contract (Lesley)
- **2x** Appointment Contract (Bheki)
- **2x** Shareholders Agreement
- **2x** Operating Agreement

- 3 Downloaded
- Pitch Deck
- Business Plan v2
- Shareholders Agreement

...

#### INSIGHTS]

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