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# System prepended metadata

title: The Road to ETHD24

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# The Road to ETHD 2024

## Instructions for Participating in Topic TCR (RG Members Only))

Hello Raiders! You can now claim voting points proportional to your DAO member shares and participate in the `Road to ETHD 2024` signaling session. **Please cast your vote by EOD Wednesday**, as the session will close before the Thursday Raider Roundtable meeting so we can review the results.

1. [Navigate to this link to find the signal vote.](https://signal.daohaus.fun/0x64/0xf02fd4286917270cb94fbc13a0f4e1ed76f7e986#/0x64/0xf02fd4286917270cb94fbc13a0f4e1ed76f7e986) Click on the `Road to ETH Denver 2024` TCR
2. Claim your voting points. 1 RG member share = 1 point.
![](https://hackmd.io/_uploads/BJoz8Eaz6.jpg =x100)
3. Browse the topic cards and distribute your votes according to what you think the guild should prioritize.
![](https://hackmd.io/_uploads/BkfvPH6zT.jpg =x100)
When you are finished distributing your points, click the `Update Stake` button at the bottom to save your changes.
![](https://hackmd.io/_uploads/SyJTPBpGT.jpg =x100)
4. If you want to add your own topic (and you are encouraged to!) click the button and fill out the form.
![](https://hackmd.io/_uploads/B1_98H6MT.jpg =x100)
5. If you want to revise your vote to a single topic, click the `Release` button. To reset all of your votes, click the `Release All` button at the bottom.
![](https://hackmd.io/_uploads/HJRSuHaG6.jpg =x100)
![](https://hackmd.io/_uploads/HJNLdBpfa.jpg =x100)





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## Session 2 Outline

- **Challenges with DAO Decisions**:
  - DAOs can be chaotic.
  - Ideas often only get halfway executed.
  - Suggestion to delegate responsibilities to teams for better organization.
- **ETH Denver Experience**:
  - Last year's experience lacked organization.
  - Treasury funds are underutilized.
  - Goal: Present a more organized outline at the next meeting.
- **Hackathon Perspective**:
  - Last year's hackathon was last-minute and lacked organization.
  - Suggestion for an internal hackathon manager.
  - Form teams in advance for better preparation.
  - Consider stipends from the Treasury for hackathon members.
  - Importance of well-organized teams for better chances of winning.
  - Opportunities arise even for teams that don't win.
  - Need for RaidGuild support and coordination.
- **Value Recognition**:
  - Need consensus on how to evaluate and recognize the value of individual categories.
  - Importance of understanding the highest impact areas.
  - Concern about mismatch of skill set to tasks.
  - Need for a vetting mechanism to match skills to tasks.
  - Past experiences had enthusiastic members but lacked execution due to skill mismatch.
- **Budget Considerations**:
  - All activities could fall under a marketing budget.
  - Suggestion: RaidGuild should consider spending up to 20% of the treasury on marketing initiatives.
  - Unclear consensus on budget allocation.
  - Need to account for other marketing efforts throughout the year.
  - Importance of compensating members for high-value initiatives.
  - Need to determine available budget before encouraging proposal submissions.
- **Responsibility**:
    - Concerns about selecting the right skill set for each initiative.
    - Potential for a point person responsible for their budget.
  - **Money Allocation**:
    - Deciding budgets for initiatives.
    - Question of who decides the budget amounts.
- **Hackathon Coordination**:
  - Importance of having a lead or coordinator.
  - Need for a mechanism to ensure qualified individuals take on responsibilities.
- **Prioritizing Tasks**:
  - Importance of consensus on priorities.
  - Need to decide on high-value initiatives first.
- **Process Proposal**:
  - Treat the task allocation like an RFP process.
  - Use signaling sessions to rank tasks.
  - Invite members to submit proposals for prioritized tasks.
  - Use a vetting mechanism on the front end to avoid awkward situations later.
  - Propose a light proposal template for ease of submission.
- **High-Level Strategy**:
  - Need for a broader conversation on marketing strategy.
  - Consideration of whether the strategy needs to be decided before diving into tasks.
- **Sales Funnel Perspective**:
  - RaidGuild operates more like a high-touch sales funnel.
  - Importance of meeting and explaining RaidGuild to potential clients.
  - Potential misalignment with generic marketing strategies.
- **Dashboard for Metrics**:
  - Desire for a dashboard to track metrics like unique page visits and conversion rates.
  - EC Wireless mentioned integrating site analytics.
  - Importance of understanding the entire sales funnel.
- **Marketing Concerns**:
  - Fear of allocating resources to non-impactful areas.
  - Desire to evaluate the effectiveness of marketing strategies.

### Process

- **Process Proposal**:
  - Add marketing evaluation to the list of tasks.
  - Use a TCR signal vote to prioritize tasks.
  - Each member receives an equal allocation of voting tokens.
  - Members can allocate their tokens to the tasks they prioritize.
  - After signal vote, a lightweight proposal template is used to define scope, problem, and approach.
  - Proposals are evaluated and commented on by members.
  - Economic considerations need to be addressed in the following weeks.
- **Signal Vote Details**:
  - Tasks are put up for a signal vote without a well-defined scope or budget.
  - After the vote, tasks with clear signals are further defined.
  - Tasks without signals are disregarded.
- **Proposal Submission**:
  - Interested members fill out a lightweight proposal template.
  - Proposals include goals, strategy, team size, and budget.
  - Multiple proposals can be submitted for the same topic.
  - Proposals are evaluated, possibly through emoji voting or other simple mechanisms.
  - Competition is encouraged, but collaboration on proposals is also possible.

### Budgeting

- **General Budget Considerations**:
  - The group discussed the challenge of determining a budget for the marketing initiatives.
  - The idea is to base the budget on the guild's earnings from the past year, which would be bear market earnings.
  - The group discussed the importance of being conservative with the budget, especially considering the unpredictability of events like eath Denver.
  - The group also discussed the need to avoid subjective magic numbers and instead base decisions on past data and initiatives.
- **Evaluating Past Marketing Efforts**:
  - The group discussed the importance of evaluating past marketing efforts to determine their value and the amount spent.
  - This would involve looking at the efforts of the spring brigade and reviewing the history of rips and treasury payouts.
- **Value of Initiatives**:
  - The group discussed the challenge of determining the value of various initiatives, such as booths at events.
  - They noted that while some initiatives may seem expensive, they can lead to high-value clients or other benefits.
  - The group discussed the importance of allowing sentiment to emerge through a decentralized signaling process rather than relying solely on individual opinions.
- **Reviewing Past Efforts**:
  - The group discussed the importance of reviewing past marketing efforts to provide context for future initiatives.
  - They noted that it's essential to understand what has been funded in the past and what value those efforts have brought to the guild.

## Session 2 Notes

Goal is to fund teams and then let them execute with the alotted budget.

Some initial concerns:
- how we decide what is most valuable across the guild: how we orchestrate this conversation
    - what: signal vote on below teams
    
- delegating to teams: ensuring that the right skills are assigned to the right tasks, how we define metrics and accountability
- how we spend the funds and how much: how we identify this number, where it comes from, how to allocate this before inviting teams to submit proposals
    - how much: backward-looking marketing budget

**Other questions:**
 - How much did we spend on ETHD23? (shirts, raidbrood in-kind booth, portfolio initiative)
 - 
### Revised Topics
* **Team: Booth Responsibilites (The Trusty Shopkeeps)**
    * Responsibilities: Booth design, manning, printed promo at booth.
    * Goals: 
    * Strategies: 
    * Team Size: 
    * Budget: 
* **Team: Swag (The Artisan Weavers)**
    * Responsibilities: Unique merch, design, push and sell.
    * Goals: 
    * Strategies: 
    * Team Size: 
    * Budget: 
* **Team: Hackathon Prescence**
    * Responsibilities: Coordinate hackathon teams, projects, incentives...
    * Goals: 
    * Strategies: 
    * Team Size: 
    * Budget: 
* **Team: Stage (The Bardic Troupe)**
    * Responsibilities: Arrange RG presence as featured speakers at EthDenver
    * Goals: 
    * Strategies: 
    * Team Size: 
    * Budget: 
* **Team: Vibes/Events**
    * Responsibilities: Coordinate any cross organization collaboration. A meetup sponsored by Raid Guild? maybe at that country club?
    * Goals: 
    * Strategies: 
    * Team Size: 
    * Budget: 
* **Team: Messaging/online printed matter (The Master Scribes)**
    * Responsibilities: Coordinate all twitter/online presence announcing all of the above leading up to and during EthDenver.
    * Goals: 
    * Strategies: 
    * Team Size: 
    * Budget: 
* **Marketing Metrics/Oversight**
    * Responsibilities: Dashboard of marketing numbers/analyze performance
    * Goals: 
    * Strategies: 
    * Team Size: 
    * Budget: 

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## Session 1: Topics to Consider

### **Curation of the Booth:**
- **Three Distinct Value Propositions:**
  1. Strong visual presence for branding and social credibility.
  2. Recruiting new clients and formulating partnerships.
  3. Attracting new members to the guild.
- **Printed Matter for the Booth:**
  - A manifesto or statement of vision and values (chapbook, magazine, or flyer).
  - One-pager for clients (QR code pointing to the website or private chat).
  - Recruiting content tailored towards desired members.
- **Swag:**
  - Discussion on the type of merchandise (free vs. paid).
  - Design considerations (cool designs vs. turning humans into billboards).
  - Internal funding considerations for merchandise.
- **Scripts:**
  - Scripts for Hunters to lock in deals.
  - Recruiting scripts to set expectations for potential members.
  - General evangelism scripts, including comparative references to other service DAOs.

### **Stage Presence at the Convention:**
- **Two Different Strategies for Speaking Engagements:**
  1. High-level cultural representation to evangelize Raid Guild.
  2. Technical workshops or demonstrations of projects.
- **Preparation:**
  - Different skill sets required for different types of presentations.
  - Need to define the perceived value returns for each type of presentation.
  - 

### **Participating in the Hackathon:**
- **Team Formation:**
  - Strategically form balanced teams of Raid Guild members well in advance to maximize our presence in the sea of faces.
  - Balance teams with technical and non-technical contributors.
  - The whole guild should swarm to support these builders with our social channels to raise awareness and increase potential for recognition.
- **Partnerships:**
  - Support hackathon teams in attending events hosted by blue chip organizations like ConsenSys, Polygon, etc.
  - Help them to be in the right place at the right time for the right exposure.
  - Ensure Raid Guild representation is in the best light: scripts

### **General Support and Vibes:**
- **Social Media Preparation:**
  - Update the website for ETH Denver to make us look our absolute best.
  - Make the portfolio consistent and updated with current significant work.
  - Prepare social media announcements (Twitter threads, blog posts, AMAs, guild town halls conducted in public specifically about how we will show up to ETHD).
  - Requires a strategy for recording, archiving, and sharing content. This is a very different skill set that organizing and hosting the content. Should not all be by 1 person!
- **Hosting a Live Event: RaveGuild, Hacker House, or Otherwise**
  - Determine the value proposition of the gathering first.
  - Consider partnerships for event sponsorship well in advance.
  - Potential for hosting speakers or workshops: intentionally recorded and evangelized.
  - Consider economic support for Raid Brood to brew a custom beer for the event: members only? Not mass distribution but low key.
  - Consider partnering with other organizations for event setup so we don't host it alone: bring 2 or more communities into converation.

## **Proposed Structure for Deciding Priorities and Taking Action:**
### **Provisional Roadmap:**
  - **Phase 1 (Now Until Mid-October):** Capture the list of topics in the forum.
  - **Phase 2 (3rd and 4th Week of October):** Formalize topics onto a signal vote or TCR for decentralized prioritization.
  - **Phase 3 (All of November):** Individuals step forward to own topics, form teams, create proposals with justified budgets, integrate guild feedback and criticism, and finalize strategies.
  - **Phase 4 (1st Week of December):** Funding proposals go on-chain and voting. Budget allocated before the end of Q4.
  - **Break (Mid-December to 1st Week of January):** Historically dead, but teams can of course get started early.
  - **Phase 5 (2nd Week of January to 2nd Week of February):** Action phase with work completion before the convention on February 23. Followed by knowledge sharing, celebration, and last-minute planning.

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