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# System prepended metadata

title: Opolis Consult
tags: [ShillShop]

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tags: ShillShop
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# Opolis Consult
Services requested - Marketing
"Content, Social, Web"

Point of Contact: christina@opolis.co
Christina O'Berto - CMO
https://opolis.co/

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# Proposal
- 6 Month Engagement
- Kickoff Feb 1
- Website Redesign
- Website Development and Optimization
- Blog writing
    - 18 posts, 3x per month (500-800 words)

## Raiders
- Cleric (Account/Project Mgmt) / Scribe (Editor)
    - Kerp
- Archer (Designer)
    - Chiali
        - https://chialitsai.com/
        - https://dribbble.com/Chia_Tea
- Warrior (Developer)
    - Mackenzie
- Scribes (Writers)
    - BorrowLucid
    - Willdro

## Budget
- Strategy Sprint: $5,000
- Project/Account Mgmt/Editing: $10,000
- No-Code Implementation: $10,000
- Design:
    - Redesign: $15,000
    - Custom Blog Graphics: $10,000
- Writing:
    - 18x Blog Post: $10,000
    - Copywriting: $2,000
    - Keyword Research: $1,000

**Total: $63,000**

**Payment:**

Raid Guild uses a Web3 powered escrow system. Fund will be deposited into escrow smart contract at the start of work and will be released to raiders based on completion of the miletones below. (Possibly subject to change pursuant to future conversations.)

## Milestone Timeline
(These will be built into the escrow function.)
- Strategy: 1 week ($8,500)
- Keyword Research / Copywriting: 1 week ($6,500)
- Design: 2-4 Weeks ($18,500)
- Build: 3-8 Weeks ($13,500)
- Blog & Content Support: Monthly ($16,000)



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## Check-in Notes (1/21/22):
- Ongoing support for react site
    - Retainer?
- Copywriting needed
    - SEO research
___

# Initial Consult Notes (12/22/21)


## Properties
- Website
    - Rebuild
- Video
    - Fallen off
- Microcontent
    - "meh"
- Blog
    - Drives video and microcontent
- Gated Shareables
    - Not totally stoked
- Email
    - Newsletter
- Podcast
    - Guest on other podcasts
- Member Comms (Surveys, Check Ins)
    - Good internally

## Needs
- Writing takes forever
- Targeting Web2 & Web3 People
- Brand awareness
- Helping new users understand Web2/3 overlap
- Social
    - Copywriting & Strategy
- Blog
    - Topic vision solid
- Email
    
Do we satisfy all of it, or just a part?
- Web3 vs. Web2

## Community
What is the state of the "community" side?
- Joshua & Gavin

Overlap with marketing?
- Communication with members

## Technical
Do you need anything on the techincal front?
- Website rebuild
- New brand pallet and fonts done
- Need Graphics & Design Refresh

## Personnel
Who have you got?
- Just Christina really
Who do you need?
- Everything!

## Target Audience
Who would you define as your target audience?
- Professionals
- Indepedents
    - Software devs, realtors
- $60K plus salary
- Using a state exchange for healthcare

## KPI
How will we measure success?
- New Members
- Payroll Volume
- Traffic and Pipeline

## Ads
- Uses an agency - doesn't love them.
    - Weak creative
- *RG no longer needed*

## Success
What consitutues a successful engagement here?
- Stand up content machine
- Tight website
- Hit ad metric

Handoff to in-house?
- Eventually, most likely
- Put it off as long as possible.

## Budget
- Limited engagement
    - At least 6 months


