---
# System prepended metadata

title: Developer go-to-market next steps

---

# Developer go-to-market next steps

## Principles / problems

- Aha moment happens when developers can drag and drop their own components.
- Developers need to interact with code and terminal.
- Motivation problem: Developers need to integrate, but builder.io does not serve them.
- Trust problem: Builder integrates into existing stack, we are integrating into someone's "baby".
- New reality: Builder is the new way to build sites. Best of both worlds. Own modern stack + easy of edit. Components are owned by engineers, content and structure owned by marketers.
- Reputation problem: drag and drop tools have a bad reputation by developers.


## Goals

- **⭐️ AWARENESS:** Bring more developer to the top of the funnel
- **🏎 PERFORMANCE:** Fast websites for competitive advantages and reputation
- **💰 CONVERSION:** Make more developers integrate builder into their apps
- **🎓 LEARNING:** Understand and build the state of the art in web tech
- **🦸‍♀️ TALENT:** Attract the smartest minds to builder
- **🤝 TRUST:** Help to build trust w/ developers and the software we create. Builder integrates into the stack 

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## Phase 0

### Partytown

Third party scripts are a business requirement, that can not be avoided, but completely destroys a website performance. Partytown uses black magic to offload those scripts to a web worker.

- ⭐️ AWARENESS: Brings developer attention through OSS
- 🤝 TRUST: Demonstrate new ideas and software builder is capable of
- 🦸‍♀️ TALENT: Attract talented developers to what we're working on
- 🏎 PERFORMANCE: Speed up builder.io sites and use as case studies


### Qwik Framework

New web framework allows fine grained lazy loading based on user behaviour, with zero cost rehydration and interactive server components.



- ⭐️ AWARENESS: Qwik, its OSS ecosystem and community are potential customers of builder.
- 🏎 PERFORMANCE: Integrating Qwik with the Builder SDK will allow us to deliver interactive content faster than anyone, with the lowest JS footprint. 
- 🦸‍♀️ TALENT: Qwik is a super challenging problem, lead by the creator of Angular.
- 🤝 TRUST: Builder backing up Qwik is the best way to prove that performance and OSS are a priority, helping win the reputation problem against drag and drop tools.


## PHASE 1

### CLI: npm init builder.io

Streamline the developer onboarding, get developers into the aha-moment with a single command.o

- 💰 CONVERSION: One of the "aha moments"


### Builder.io using Qwik
First steps of using Qwik in production.

- 🏎 PERFORMANCE: Builder=performance
- 🤝 TRUST: Qwik can be used in production
- ⭐️ AWARENESS: Blog 


### Qwik server API

- 




### Qwik starters

- ⭐️ AWARENESS: Allow developers to start using QWIK Brings developer attention through OSS.
- 🤝 TRUST:  sdf
- 🦸‍♀️ TALENT: Attract talented developers to what we're working on
- 🏎 PERFORMANCE: Speed up builder.io sites and use as case studies

text

- Vercel Optimized
- Cloudflare Workers Optimized
- Netlify Optimized
- Express middleware Optimized
- Prerendering Optimized
- React + Qwik starter (with Server side component)

text

- Perfomance
- Awareness
- Talent
- Qwik starters 
    - Vercel Optimized
    - Cloudflare Workers Optimized
    - Netlify Optimized
    - Express middleware Optimized
    - Prerendering Optimized
    - React + Qwik starter (with Server side component)


### npm init qwik




- [AWARENESS] React Server Component concepts w/ Qwik
  - Piggy-back on all the RSC content that will be coming out
  - Create content comparing Qwik to RSC
  - Builder can create fast sites w/ Qwik and RSC

- [R&D] Investigate using React Server Components w/ Qwik
    - Not require React apps to be refactored entirely to Qwik
    - Use RSC to offload to Qwik


### Qwik React

Update the Qwik compiler to be able to convert a subset of React into Qwik. Allowing developers to enjoy all the benefits of Qwik while keeping their favourite components in a React compatible syntax.


- ⭐️ AWARENESS: Being part of the react ecosystem is the most efficient way to unlock the majority of the market share.
- **🎓 LEARNING:** Building tools around the react ecosystem will allow us to bring even more feeback and connect with more developers.