Importance of Accurate Import Export Data. For businesses of all sizes, knowing the the import and export world can be challenging. But there's one thing that can allow you to make informed decisions and seize opportunities is accurate import and export data. What is Import Export Data? Import and export data refers to the detailed information collected on goods and services that flow across international borders. This data typically includes: Product description: A clear identification of the good being imported or exported. Quantity: The number of units being shipped. Value: The monetary worth of the goods. HS Code: A standardized classification system for traded products.