# Whilter Digital Marketing Agents

###### tags: `genai llm agents`

## :bulb: Business Objectives
1. **Increase ROI** by creating hyper-personalized marketing content.
2. **Maximise ROI** on total digital marketing spend via AI led decision making
3. **Reduce cost** for digital marketing functions via automation
## Product Road Map
> Product road map will be finalised over a period of time based on market research. Below is list of product features based on heuristic assumptions.
### Product Features
Digital marketing companies run different campaigns for brands. For running these campaign, digital markterers use various data point. This is a science rather than art. Agentic AI will be applied to create different agents.

#### Multi Agents

##### Strategy Development Co-pilot
* **Market Research:** Conducting research on the target audience, industry trends, and competitor activity.
* **Goal Setting:** Defining measurable objectives such as increasing brand awareness, driving website traffic, or generating leads.
* **Platform Strategy:** Identifying the best social media platforms for the client based on audience demographics and business goals.

##### Content Creation and Management Co-pilot
* **Content Production:** Designing and creating high-quality, hyper personalised, engaging content, including copywriting, graphic design, video production, and animation.
* **Trending Topic** Latch on to current social media trends and generate and publish content around same.
* **Content Planning:** Developing a content calendar with a mix of posts (e.g., images, videos, blogs, infographics) tailored to each platform.
* **Scheduling and Posting:** Ensuring consistent posting at optimal times for maximum reach and engagement.

##### Community Management Agent - LLM based Human in loop system
* **Audience Engagement:** Responding to comments, messages, and mentions to foster relationships with the audience.
* **Reputation Management:** Monitoring online mentions and handling any customer complaints or crises.
* **Building Community:** Encouraging discussions, user-generated content, and brand loyalty.

##### Advertising Campaigns Agents
* **Paid Advertising:** Creating and managing social media ad campaigns to drive conversions or boost reach.
* **Ad Optimization:** Adjusting targeting, creatives, and budgets to maximize return on investment (ROI).
* **A/B Testing:** Running experiments to determine the most effective ad formats and messaging.

##### SEO Agents
* Improving a website’s visibility on search engine result pages (SERPs).
* Techniques include keyword research, on-page optimization, backlink building, and improving site performance.

#### Other Campaign Agents
1. **Awareness Campaign Agent** - Increase brand visibility and reach.
2. **Lead Generation Agent** - Collect contact information (emails, phone numbers) from potential customers.
3. **Conversion Campaign Agent** - Drive specific actions like purchases, sign-ups, or app downloads. (PPC ads, retargeting campaigns, email marketing, and social media ads.)
4. **Social Media Agent** - Increase engagement, grow followers, or drive traffic to a website.
5. **Content Marketing Agent** - Build trust and authority by providing valuable content.
6. **Product Launch Campaign Agent** - Generate buzz and drive initial sales for a new product or service.
7. **Retargeting/Remarketing Campaign Agent** - Re-engage users who previously interacted with your website or ads.
8. **Influencer Marketing Campaign Agent** - Leverage influencers to promote products or services.
9. **Seasonal Campaign Agent** - Capitalize on seasonal trends or holidays to drive sales.
10. **Email Marketing Campaign Agent** - Nurture leads, promote offers, or retain customers.
11. **Search Engine Marketing (SEM) Campaign Agent** - Improve visibility on search engines and drive website traffic.
12. **Referral Campaign Agent** - Encourage customers to refer new users to your brand. Offering discounts or rewards for referrals.
13. **App Marketing Campaign Agent** - Drive app installs, engagement, or in-app purchases.
14. **Video Marketing Campaign Agent** - Drive engagement, educate audiences, or increase conversions through video content.
15. **User-Generated Content (UGC) Campaign Agent** - Encourage customers to create and share content about your brand.
16. **Crisis Management Campaign Agent** - Address issues, protect brand reputation, or manage public relations on social media.
17. **Customer Retention Campaign Agent** - Build loyalty and keep existing customers engaged. Sending exclusive offers to repeat customers.
18. **Affiliate Marketing Campaign Agent** - Collaborate with affiliates to promote products for a commission.
19. **Gamification Campaign Agent** - Use games or interactive content to engage audiences. Hosting a quiz or trivia contest with rewards for participants.

## Market Research

Research on how digital marketing functions happen in large and medium size B2C compaines. Refere to companies in India as well as US and EUrope. Also look at services provided by digital marketing agencies. How many large companines manage digitial marketing functions them selves and how many of them outsource.

Assume we have to open a new digital marketing agency, Find out the gap w.r.t. each digitial marketing functions defined above. Are there more functions listed above?

1. For **each kind** of digital marketing service project defined above - what are different roles exists in a marketing team? What are required skill set to perform these roles? What are daily responsibilies of these people? What is average people cost of these roles? What is size of team? What budget they handle?
2. What kind of engagments exits between customers and digital agencies? What are different sizes of engagements in dollar value? How this cost is distributed between management(agency share) and media cost (Paid to insta/youtube etc.)? How long are these engagement? What are KRA listing for Agencies? is there any fixed and variable pay distribution for Agencies?
3. How and what kind of communication happens between customers and agencies? What is success matrix for each of project above?
How deliverable tracking and key stakeholders around campaigns happens?
4. Create detail report on how digital marketing services happening currently. For **each of** the services above - How agencies break a project into tasks, map these tasks to roles defined above. what are steps to execute of these tasks, how they measure the success/faliure of each tasks, What are step of donness. Where iteration exists between tasks?
6. Assume each of above tasks will be executed by ai agents - Create matrix in term of impact on cost saving, better ROI and ease of implementation
7. Identify what we can automate and what we cannot for above services
8. Identify where *human in loop* is must have in each of function above.
9. What are different tools does digital marketing professionsl uses. Create a list of tools along with their cost.
10. Define priorities. Which agents should we build first and what at later stage?
11. What are must have and good to have features?

Document all the finding. Define product requirement documents for each function- it is important to understand, how these functions work **as is**. Idea is to automate these functions. document all possible processes.

Below are reference links of few digital marketing agencies. Look at internet for comprehensive list of digital marketing services. Are we missing some one?

1. https://www.socialbeat.in/ (Look at service section)
2. https://www.redcubedigital.com/online-ads.php
3. https://www.doorsstudio.com/service
4. https://inklik.com/

## :memo: Reference
### Agentic AI Tutorial on YouTube
> Do look for agentic ai in general on internet

#### SEO Agency
{%youtube 2rKcHXGOJCs %}

#### Multi-Channel Sales Agent
{%youtube LWrZwwe50TM %}

#### Social Media AI Agent
{%youtube DPuw-ijF4js %}