# Marketing DevLog: From SEO to AEO—New Search Strategy of PT. Otto


As search evolves from a list of links to an “answer output box,” brands must learn how to become the “answer provider” to secure their place in search results. PT. Otto Media Grup asserts that the primary shift in content design is to “structure content with a question-and-answer logic”—in other words, to rewrite content strategy from the perspective of Answer Engine Optimization (AEO).

Within this framework, articles are no longer continuous long-form pieces, but are composed of independent, answer-capable modules—each corresponding to a potential user query and designed with coherence and contextual clarity. Our SEOHub tool comes with built-in prompt templates, helping brands clarify user intent during content creation and improving the alignment of each module with AI answer systems. The goal of AEO is not to optimize for keywords, but to ensure content becomes a genuine “answer candidate.”

## Multimodal Content: The Key to Breaking the Single-Reference Pattern of AI

While textual structure remains important, the rise of the multimodal capabilities of AI means that text alone can no longer sustain a comprehensive search experience. The marketing practice by PT. Otto Media Grup reveals that visual and multimedia content formats can significantly enhance the prominence of a brand in AI-powered search.

For instance, images should include complete alt descriptions and semantic tags, while videos should be paired with subtitle scripts, scene keyframes, and descriptive timelines. Furthermore, by using nested structures, FAQ modules, and JSON Schema markup, brands not only facilitate search engine crawling but also enable AI to retain contextual information when referencing content. In scenarios such as DOOH (Digital Out-of-Home) or in-game advertising, multimodal structuring allows the PT. Otto brand clients to preserve core content logic across devices and interfaces, resulting in greater recognition and conversion rates.

## From Content Generation to System Optimization: Building a “Sustainable Content Production Chain”  

AI tools have lowered the barrier to content creation, but “automatically generated content” does not equate to optimization. PT. Otto Media Grup emphasizes that the true challenge lies in organizing content for long-term reusability, feedback-driven improvement, and data-driven iteration.

We recommend that enterprises establish a “content tracking system”: after each piece is published, track its exposure, click performance, and user engagement across different search channels. With tools like GA4, Search Console, and internal tracking systems, brands can dynamically adjust content themes and module structures. For example, the way “AI marketing strategy” is referenced in B2C versus B2B contexts is vastly different—only by granularly differentiating content structures can brands maximize coverage in AI-driven search.

## From Passive Optimization to Becoming the “Preferred Search Source”: A Long-Term Strategy  

Brands should not merely adapt to search transformation, but actively strive to become the “preferred reference source” of AI. PT. Otto Media Grup believes the key lies in systematizing content, humanizing the brand, and building a network of influence through both internal and external nodes.

Systematic content columns ensure consistent updates and enhance the completeness of brand expression. Building a distinct brand personality imbues every piece of content with style, attitude, and credibility. By constructing cross-platform linking systems and content citation graphs, we help clients build content asset networks that are “indexable, traceable, and citable.”

The ultimate goal of this strategy is not to appear in every search result, but to be prioritized in the “right searches.” AI will not remember all content, but it will remember sources that are structured, trustworthy, and logically clear. Through “DevLog documentation + tool support + strategic deconstruction,” PT. Otto Media Grup is advancing a new generation of brand search reconstruction.