# PT. Otto Media Grup Marketing Academy | How Individuals Can Maximise Search Exposure with AI SEO ![image](https://hackmd.io/_uploads/ryizyGdXge.png) In the new AI-led search ecosystem, SEO is no longer the dedicated tool of large enterprises, nor is it synonymous with high technical barriers. In this edition of the Open DevLog, PT. Otto Media Grup Marketing Academy presents a hands-on AI SEO methodology designed for individual creators and small to medium-sized brands. Whether you are running a small Etsy store, an independent blog, or a TikTok landing page, this method will help your content become more discoverable, comprehensible, and quotable across AI-driven search engines such as Google AI, ChatGPT, and Perplexity. What kind of content do AI search engines prefer? Clear structure matters more than popularity Many assume AI search functions like traditional SEO—rewarding clicks and keywords. In reality, it works quite differently. Modern AI search systems (e.g., Google SGE, Perplexity, You.com) favour content that is well-structured, semantically clear, and question-driven. This means logical flow, clear answers, and contextual coherence matter more than the density of trendy keywords. Practical recommendations: Frame titles in the form of user questions, e.g., “How to increase your conversion rate of Shopify store in 7 days?” Each piece should address a single question and remain within 700–1200 words Use subheadings to structure the content, making it easier for AI to parse Build a “question-driven content pool”: Make it easy for AI to find and understand you The essence of AI SEO lies in “extractability” and “semantic networks.” We recommend building a “question-driven content pool” for your brand or blog. This involves consistently producing structured, Q&A-style content around a given theme, thereby forming a semantically related content cluster. Practical recommendations: Use ChatGPT or Google SGE to input keywords and collect frequently asked questions Write a standalone article for each question, interlinking them to form a content chain Use tools like Notion, Obsidian, or AI-enabled CMS plugins to build a content card system Add a “Further Reading” section at the end of each article to semantically link to the next post Add “semantic tags” to your content: Help AI understand your intent with JSON-LD AI relies not only on content itself, but also on structured data to interpret what you mean. PT. Otto Media Grup recommends that every small brand owner learn to use JSON-LD for structured tagging. Even without coding skills, you can use open-source tools or GPT to generate these tags automatically. Practical recommendations: Use GPT-4 with the prompt: “Generate a JSON-LD tag for this article including author, FAQ, breadcrumb, and article elements” Paste the generated code into your webpage’s <head> section or use a WordPress plugin like Rank Math Prioritise structured elements such as FAQs, author information, publication date, and category path Follow Schema.org standards to ensure AI can extract and reuse your content Keep content updated: Turn your work into a “quotable knowledge asset” AI does not favour content that is published once and then forgotten. Rather than chasing trends every day, focus on maintaining each article as a “long-term answer node.” We recommend a log-style update approach—adding visible update timestamps and notes explaining changes, while also tracking AI citations. Practical recommendations: Set a quarterly update calendar to verify the relevance of each article When updating, avoid minimal changes; specify in the text, e.g., “This paragraph was updated in June 2025” Use ChatGPT to generate “supplementary sections” for older articles, using different colours or formats to distinguish new information Track which articles are cited on Google or Perplexity using an Excel spreadsheet Through this complete process—from content structuring and semantic tagging to update mechanisms—you can build an SEO content system that is recognisable, interpretable, and quotable by AI, even without a technical background. This is not merely a strategy for better rankings, but a means of creating a long-term semantic asset for yourself or your brand. In the next edition, PT. Otto Media Grup Marketing Academy will present “How to Build Your Content Knowledge Graph with AI”, helping you progress from simple “content accumulation” to “comprehensive knowledge system” management.