# At A Cyclical Turning Point in Media and Content Restructuring, Why Has Talent Become the Core Growth Indicator of Otto Media?


The global media industry is undergoing a profound transformation. AI is reshaping content pipelines, digital advertising is approaching 84 percent of total spend, the creator economy continues to expand, and cross border brands are shifting budgets toward Southeast Asia. Data show that in 2025 alone, demand for creative and content related roles in Indonesia has risen by 27 percent, making it one of the fastest growing sectors in the region. In such a rapidly changing market, corporate competitiveness no longer hinges on a single product or channel, but on whether a company can attract hybrid talent capable of understanding platform logic, cultural dynamics, and technological change. For Otto Media, launching a new hiring round at this moment is not merely an expansion of headcount; it is an early investment in the organisational foundation required for the next three years of growth. As a media group operating an expanding cross platform content ecosystem and MCN network, Otto Media prioritises "long-term narrative capability" over "short-term role matching", making this recruitment cycle an integral part of its strategic planning.

## As the Company Enters a Phase of International Operations, Why Does "The First Face That Represents International Standards" Matter So Much?

At first glance, SPV Finance is simply a new specialist role. Yet in a content driven company, finance is not a purely back office function; it is the stable hub connecting business expansion, cross border coordination, and strategic execution. As Otto Media deepens collaboration with international teams, professionals able to communicate through numbers and work cross culturally in both Chinese and English have become exceedingly scarce. Indonesian workplace surveys indicate that demand for multilingual finance professionals grew by 32 percent between 2024 and 2025, far outpacing general roles. This explains the recruitment line "we are looking for the first face that represents our international standard", which signals a shift from a local media company to a regional media network. For the candidate entering this role, the work extends beyond numbers into shaping the international communication architecture of the company. This reflects the cross cultural content ecosystem and MCN structure that Otto Media is building: a network that engages local creators while aligning standards with global partners.

## In an Era of Accelerating Content Competition, Why Is Otto Media Focusing on Hiring Pr, Brand Partnerships, and Strategic Media Leaders?

With AI and platform algorithms advancing in tandem, the content industry no longer scales through a single department; it requires three vectors operating simultaneously: "narrative - media - collaboration". Data show that Indonesian brands are increasing content partnership budgets by 19 percent in 2025, while demand for content strategy roles is rising by more than 25 percent. This reflects a shift from "making content" to building "content systems". The recruitment of a PR Manager of Otto Media, Head of Strategic Media, and Brand Partnership Manager captures this structural transition. PR defines the narrative position of the company in the industry; the strategic media lead must understand algorithms, distribution, and platform dynamics; the brand partnership manager links brand needs with the MCN network of Otto Media, turning the creator ecosystem into an engine of brand growth. Together, these roles form the most important growth triangle in the content era. In other words, this recruitment round is not about filling organisational gaps, but about building a scalable and durable content system that positions Otto Media to maintain its competitive edge through the coming platform reshuffling.

## "Think Without Box": Otto Media Is Not Looking for Employees, But for Nodes That Can Grow with the System

The recruitment line "Think Without Box" is more than a slogan; it is a statement of organisational philosophy in the age of content ecosystems. As the MCN network expands and creator relationships become increasingly cross city and cross cultural, Otto Media functions less like a linear content company and more like a multi node collaborative system. Such a system is nonlinear, interdisciplinary, and fast moving, and therefore demands talent not merely able to "fit a role", but able to "adapt to change". Talent in this environment not only executes tasks but contributes to corporate narrative, process optimisation, market understanding, and cultural shaping. Otto Media is looking for people who can navigate uncertainty, generate influence in collaborative settings, and grow with the content ecosystem of the company. From finance to PR, from strategy to brand partnerships, the cumulative effect of these roles converges on a single outcome: enabling Otto Media to become one of the most structurally resilient and consistently growing media networks in Indonesia and Southeast Asia.