<h1> GetResponse Review 2023</h1>

In this in-intensity GetResponse overview, I take a look at a famous email marketing solution and drill down into all its key pros and cons. Finding the correct email advertising tool is hard. There are so many parts to do not forget. How smooth it's far to apply, capabilities, and of route rate. GetResponse is one of the satisfactory e mail advertising tools round and may be very popular.

But is it right for you?

In our GetResponse overview, I’ll take you through all of the info of the software program and prevent a number of time reviewing it.Let’s find out.

What is GetResponse?

GetResponse is an email advertising and marketing app that permits you to:

• create a mailing listing and capture records onto it
• ship e-newsletters to the subscribers for your listing
• automate your e mail marketing the usage of ‘autoresponders’
• view and examine data related to your e-mail campaigns — open fee, click thru, forwards and so on.

Founded in Poland in 1998, the corporation’s initial recognition turned into firmly on making it easy to send e-newsletters. In current years but, GetResponse has shifted its emphasis substantially — the product now objectives to be more of an ‘all-in-one’ e-trade and online advertising and marketing solution, rather than a ‘traditional’ e mail advertising device.

Accordingly, further to e mail advertising capabilities, GetResponse now additionally provides a website builder, chat features, ecommerce features, webinar web hosting, touchdown pages and automatic sales funnels.
GetResponse pricing

There are six pricing plans:

Getresponse Free — this unfastened plan lets you use a cut-down model of Getresponse indefinitely, so long as your list remains underneath 500 statistics in size.
Email Marketing — this starts offevolved at $19 in keeping with month and lets you send a vast quantity of emails to up to 1,000 subscribers.

Marketing Automation — beginning at $fifty nine in line with month for up to one,000 subscribers.
Ecommerce Marketing — starting at $119 in keeping with month for up to at least one,000 subscribers

Max – custom pricing

Max2 — custom pricing.

As you upload greater subscribers for your listing, your prices increase. At the pinnacle cease of the dimensions, you could anticipate to pay $539, $599 or $699 in keeping with month to apply GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,’ ‘Marketing Automation’ and ‘Ecommerce Marketing’ plans respectively.

GetResponse pricing.

With regard to the ‘Max’ and ‘Max2‘ plans, these are greater ‘organization degree’ services that provide superior functions (extra on these in a second). With these plans, specific pricing depends on necessities and list length — if you’re interested by the usage of both of them, you’ll want to touch GetResponse to agenda a demo, talk your desires and negotiate pricing.

GetResponse 'Max' plans.

GetResponse ‘Max’ plans

Decent discounts are available if you pay in advance for 1 or 2 years of service —18% and 30% respectively.
You can try the paid-for plans out for 30 days free of charge, through an ordeal that you may get entry to right here.

Key variations between plans

The center features not unusual to all paid-for GetResponse plans are as follows:

the capacity to import and host a subscriber listing
various e-publication templates
autoresponder functionality
a landing page builder
leads funnels
Facebook and Google Ad management gear
a website builder tool

Now, there are some of differences between the ‘Email Marketing’, ‘Marketing Automation’ and ‘Ecommerce Marketing’ plans, but for me the important thing ones are as follows:

The automation builder — arguably GetResponse’s standout characteristic, the automation builder (which allows you to build complicated autoresponder sequences based totally on person behaviour) is handiest absolutely to be had at the ‘Marketing Automation’ plan or higher.

Conversion funnels — you get get right of entry to to more automatic income funnels as you move up the pricing ladder.

Live webinars — this functionality is not available in any respect at the ‘Email Marketing’ plan and the quantity of webinar attendees is capped for the ‘Marketing Automation’, ‘Ecommerce Marketing’, ‘Max’ and ‘Max2′ plans at 100, 300, 500 and 1,000 respectively.

Paid webinars — you can best charge for webinar get entry to on a ‘Ecommerce Marketing’ plan or higher.

On-call for webinars (get entry to to pre-recorded content material) — you may handiest provide those to users in case you are on a ‘Ecommerce Marketing’ plan or higher.

Team control — you could handiest have one user account at the ‘Email Marketing’ plan; with the aid of assessment you get three on ‘Marketing Automation’, 5 on ‘Ecommerce Marketing’, 10 on ‘Max’ and 500 on ‘Max2‘

Transactional emails — the deserted order recuperation feature (which robotically sends reminder emails to your website site visitors who don’t complete an order) is only available on the ‘Ecommerce Marketing’ plan or higher. The equal goes for order confirmation emails.

SMS advertising — the option to ship advertising textual content messages is simplest to be had at the ‘Max’ plans.

Support — smartphone support is most effective to be had on the Max2 plan, on which you additionally get a dedicated account manager (or ‘Customer Experience Manager’, to apply the GetResponse time period).

I’ll speak those functions in more depth as I progress through the evaluate — however first, a short word approximately GetResponse’s new ‘unfastened-all the time’ plan.

The new ‘GetResponse Free’ plan

GetResponse has historically differed from some of its key competition’ offerings in that not like some of them — extensively Mailchimp and AWeber — it didn’t provide a wholly free plan.

With the recent launch of its new ‘free-all the time’ plan, Getresponse Free, that situation has modified — you presently have the choice of the usage of the platform for free indefinitely.

The new 'Getresponse Free' plan.
The new ‘Getresponse Free’ plan

On the plus facet, this unfastened model of GetResponse comes with a few pretty respectable features — the plan lets you get right of entry to center e-mail advertising features, the entire range of templates, a website builder and a landing page builder.

However, to use this plan your list ought to be smaller than 500 statistics in length, and your newsletters will feature GetResponse branding. Significantly, you won’t be capable of use any autoresponders or automation functions in this plan in any respect.

But however, the unfastened plan represents an awesome way to attempt the product out and to get going with e mail advertising — mainly when you have a small list and just want to ship newsletters every now and then to it.

How does GetResponse pricing examine to that of its competition?

So lengthy as you are glad to apply the access level ‘Email Marketing’ plan, you’ll locate that GetResponse is at the complete, cheaper than many of its key competitors — especially if you have a large number of electronic mail addresses on your database.

GetResponse’s beginning rate is aggressive — you can host a database containing up to one,000 electronic mail addresses for $19 in keeping with month with GetResponse, compared to $25 per month on AWeber or $29 consistent with month with Campaign Monitor. The pricing for Mailchimp’s widely similar ‘Standard’ plan is $59 per month when used with 1,000 contacts.

As you go up the pricing ladder, GetResponse usually keeps to come in less expensive than these types of products.
A couple of other matters to be privy to at the competitor pricing the front are:

Some answers (Mailchimp being a top instance) price you to host each subscribed and unsubscribed contacts, which can grow to be a enormous hidden price. GetResponse best charges you to your active subscribers.

If you're organized to pay prematurely for 1 or 2 years, you may avail of full-size discounts on any GetResponse plan (18% and 30% respectively). This is extra beneficiant than the discounts provided by way of key competing products.

So the bottom line is that GetResponse stacks up nicely towards competition within the pricing branch.

But what approximately capabilities?

Have you visible our GetResponse video evaluation?
GetResponse unfastened trial capabilities
By evaluation with other email advertising tools, GetResponse comes with an strangely massive characteristic set — even on its entry-level plan.

The platform gives all of the key belongings you’d count on from an electronic mail marketing platform — list web hosting, templates, autoresponders, analytics and so forth, however as referred to above, it’s lately been increasing its feature set to the point wherein it has morphed into an all-in-one advertising and e-commerce answer.

The query is whether or not all this makes the product a jack of all trades and master of none.

Let’s drill down into its features to find out.

Autoresponders

Autoresponders are e-newsletters which might be sent for your subscribers at periods of your selecting.

What is an autoresponder?

GetResponse free trial

For example, you can set autoresponders up so that…

right now after any person signs up for your contact listing, they acquire a welcome message out of your enterprise a week later they receive a discount offer for some of your products or services 3 weeks later they get hold of an encouragement to comply with you on social media.

And so on.

An autoresponder cycle created with GetResponse.
An autoresponder cycle created with GetResponse

GetResponse’s autoresponder functionality is a key promoting factor — so long as you're on certainly one of its paid plans, the product offers a number of the maximum complete autoresponder functionality to be had.

Example of an average Getresponse autoresponder series.
Example of a typical Getresponse autoresponder collection
You can use GetResponse autoresponders to send both time-primarily based or movement-based messages — time-based totally options include cycles together with the example above, and movement-based messages may be prompted by using user movements or facts, as an instance:

opens

clicks

subscriptions to precise lists

adjustments in touch choices

finished transactions / desires

birthdays

changes in consumer data

Marketing automation equipment

In addition to the fundamental ‘drip’ fashion autoresponders cited above, GetResponse offers a greater state-of-the-art alternative for sequencing emails routinely.

This is referred to as ‘Marketing Automation,’ and is best fully available on ‘Marketing Automation’ plans or higher.

The function permits you to create automation workflows the use of a drag and drop editor — you basically installation an ‘automation flowchart’ that instructs GetResponse what to do if a consumer opens a selected offer, clicks on a sure link and so forth.

GetResponse’s advertising automation tool — you may use a drag and drop builder to construct extraordinarily state-of-the-art person journeys.

GetResponse’s marketing automation tool — you could use a drag and drop editor to build extremely state-of-the-art person journeys.

The functionality on provide here goes some distance beyond what’s historically been available from autoresponders, and allows you to create a person journey that can be custom designed to an sizeable degree.

For a brief visible assessment of ways all this works, you may test GetResponse’s video walkthrough of its marketing automation features, beneath.

Getresponse e-mail templates

There are 183 GetResponse templates to be had — much less than some competing email advertising answers (significantly AWeber, which offers over 600) — however they are numerous in nature and the designs are modern and effortlessly editable.

Some examples of GetResponse templates.
Some examples of GetResponse templates

The e-mail templates are grouped into some categories focussed around core desires — selling, educating, promoting etc. — and their quality is typically high.

GetResponse e-newsletter template classes.
GetResponse template classes

There is one omission worth flagging up however — the option to set ‘global’ styles for headings and textual content.

As matters stand, the template editor doesn’t permit you to define heading and paragraph styles that you could re-use in the course of a message — this indicates extra manual formatting of textual content as you compose emails, that is a chunk of a ache.

Example of a GetResponse template.
Example of a GetResponse template

On the plus aspect, the GetResponse e mail author permits you to make good sized use of web fonts. A massive choice of Google Fonts can be used on your e-newsletters — more than any competing device that I’ve individually tested thus far.

This extensive choice of net fonts is extremely good, because — given the superiority of Google fonts in company branding in recent times — it'll let many users create e mail campaigns that maintain emblem values.

It’s important to remember the fact that no longer all email programs aid use of internet fonts — you may specify a ‘fallback font’ in GetResponse to house those — but within the ones that do, emails created via GetResponse have the potential to look very high-quality indeed.

A truly extensive range of web fonts is available in GetResponse’s new email author.

A genuinely huge range of internet fonts is to be had in Getresponse’s new email writer.

Finally, the GetResponse templates are all responsive, which means that they adjust themselves mechanically to healthy the tool that an e-e-newsletter is being viewed on — cell, pill, desktop computer and so on.

A preview function is to be had to peer how your publication will seem on computer and cellular.

(It would be best if a pill preview choice turned into to be had too — despite the fact that in reality, maximum pill gadgets display emails in a fairly similar manner to desktops).

Analytics

GetResponse offers a terrific range of analytics and reporting alternatives.

You get all the basics of path — open fee, click on-via, unsubscribe quotes and so on — but in addition to that, there are some very nifty reporting functions which can be really worth a selected point out, particularly:

‘one-click on retargeting‘: a way to easily become aware of folks who engaged or didn’t interact with a specific newsletter, and ship them the appropriate comply with-up
‘e-mail ROI‘: with the aid of adding some tracking code to your submit-income web page for your web page, you can discover how correctly (or no longer!) your electronic mail campaigns are riding income, and exercise session your go back on funding in e-mail advertising.

Per-user statistics — you may click on one in every of your subscribers and spot where they signed up from, wherein they’re positioned and which emails they’ve opened in the past.

E-publication overall performance comparison — you could evaluate the performance of e-newsletters facet-via-side definitely without problems.

Mailchimp and AWeber offer a few comparable reporting capability — mainly in which income monitoring is worried— however GetResponse’s reporting tool is really certainly one of more absolutely-featured out there.

GetResponse analytics
GetResponse analytics
Split testing

Split checking out involves sending versions of your e-newsletters to some of the humans on your subscriber listing, tracking the overall performance of each, and sending the ‘nice’ model to the the rest of your listing.

GetResponse permits you to run break up exams the use of as much as five situation headers OR content material variants.

Additionally, it provides particular reviews on every newsletter model to your break up take a look at. For example, it tells you who opened every version and it offers you with a ‘click map’ so that you can see in which customers interacted within each newsletter variation to your take a look at.

However, you may handiest use one variable at a time at some stage in a split take a look at — for example, you can check emails with one-of-a-kind difficulty strains towards each other, but each versions of the e-mail ought to include the equal content (or vice versa).

Split checking out in GetResponse.
Split checking out in GetResponse

Some other email marketing gear are a chunk more bendy in this regard, permitting you to test the use of extra variables (as an instance ship time or sender name), or the option to mix variables during exams.

So, GetResponse may want to do a bit better here.

Perfect timing?

Although GetResponse’s break up testing options will be more comprehensive, it has a associated sending function which makes up for this pretty a piece — its ‘Perfect Timing’ device.

This characteristic robotically sends your e mail at the time at which it’s most probably to be opened (GetResponse examines your subscriber’s past electronic mail-establishing habits to work this out).

Landing web page creator

When it involves lead technology, GetResponse gives some thing very useful that lots of its competitors don’t: a landing web page creator.

Using landing pages is often a center a part of any on-line advertising and marketing campaign (Facebook, Google Ads etc.).

This is due to the fact online commercials usually generate a ways more leads if, in place of sincerely directing human beings to an facts-packed internet site, they factor customers to attractive ‘squeeze pages’ containing clean records and a smooth, properly-designed facts capture form.

Example of a GetResponse landing web page template.
Example of a GetResponse landing page template
GetResponse helps you to build state-of-the-art squeeze pages out of the box. Significantly, you may take a look at the conversion charge of these pages in opposition to each other in actual time — and choose the first-rate performing one to your ad campaigns.

This may have a totally high-quality impact at the wide variety of leads you seize, and enhance the attain of your electronic mail marketing campaign.

Similar merchandise regularly require you to make use of a third-celebration touchdown page creating device to reap this form of capability, so the inclusion of the landing page function is a definitely beneficial — and cost-saving — piece of capability to have in your electronic mail advertising toolbox.

Crucially, GetResponse’s landing web page capability is to be had on all plans — even the unfastened one.

Given that main touchdown page gear Unbounce and Instapage price at least $ninety and $199 in keeping with month respectively, there are large savings to be made on squeeze pages by way of using GetResponse.

The landing pages you create may be installed to a huge range of analytics gear and cookies, including Google Analytics, Google Tag Manager, Kissmetrics and your Facebook pixel.

And there’s 197 touchdown web page templates to select from — as with GetResponse’s electronic mail templates, these are professional and current in look (especially the greater currently-added ones).

There are multiple troubles with the touchdown web page author that want to be flagged up, however.

First, the interface isn't especially intuitive — in fact, it’s pretty clunky.

Second, you’ll usually need to create separate versions of your touchdown pages for computing device and cell.

In some approaches, this is a good issue, as it lets you disguise bits of your touchdown page that you don’t want cell users to see. But doing so includes a alternatively fiddly technique.

Mobile landing page.
When you create a landing web page in Getresponse, you need to create a mobile model too.
The landing pages could also load slightly quicker — Google’s Page Speed Insights tool suggests there’s room for improvement (the faster that pages load, the higher they usually convert).

And ultimately, even though you can use analytics cookies in your GetResponse touchdown page, as an example via the Facebook pixel, you could’t do so in a GDPR-compliant manner.

In order to satisfy the EU’s GDPR necessities on cookies (and a few US states’ records protection legal guidelines too), you want to provide users a clear mechanism to decide in or out of cookie use earlier than those cookies are run. GetResponse doesn’t can help you do that — the pleasant you’ll get is the option to notify users that cookies are being run on a touchdown web page.

So in essence, many GetResponse customers — in particular EU ones — will turn out to be breaking the regulation in the event that they upload their Facebook pixel or Google Analytics tag to a GetResponse landing page. This is a long way from ideal and it’s a scenario that GetResponse need to urgently cope with.

So the touchdown page is in lots of methods a extraordinary characteristic — but it's miles let down a piece by the interface and mainly by the dearth of a right cookie consent banner.

Webinars
GetResponse lately added the potential to host webinars on the platform.

Given that webinars may be used both as a lead-generation tactic and an important sales-producing characteristic, the concept of having your e mail database and your webinar device under the identical roof is very attractive.

The pricing is likewise very aggressive too by using comparison to mounted webinar solutions, particularly while you aspect in all of the additional advertising capabilities that Getresponse affords.

For instance, one of the main webinar website hosting offerings, GoToWebinar, prices $fifty nine in step with month just to host stay webinars. You can do the same — and an entire lot more — with GetResponse for the equal charge.

That said, the GoToWebinar participant restrict is extra generous, permitting you to broadcast webinars to 250 members — GetResponse’s limit on its $59 ‘Marketing Automation’ plan is a hundred.

The webinars interface.
The GetResponse webinars interface
If I’m sincere, due to the fact I’ve located some elements of the GetResponse interface — in particular touchdown pages — a bit bit clunky in the past, I wasn’t awaiting that plenty from the webinars characteristic.

But I turned into pleasantly amazed: both the webinars interface and capability are certainly awesome — and are commonly up there in terms of quality with any committed platform I’ve used inside the beyond for on-line meetings or webinars.

A few GetResponse webinar capabilities really worth flagging up as being specially useful are:

the fact that your attendees don’t need to install any software program to attend the webinars
one-click on document of your webinars
screensharing capability
the capacity to host a webinar with up to three presenters
video sharing functionality (YouTube)
the option to add Powerpoint displays to GetResponse to be used during a webinar
the choice to use pre-recorded webinars or past activities as part of a sales funnel (as part of GetResponse’s ‘on-call for webinars’ function)
The important issue to observe out for is that the on-demand webinars and paid-for webinars are handiest available on the ‘Ecommerce Marketing’ plans or higher. This approach that you’ll be paying at least $119 in step with month to use the function.

Another downside of the webinars characteristic is that the record garage limits to your recorded webinars aren’t hugely generous — you get 3 hours storage at the ‘Marketing Automation’ plan, 6 on ‘Ecommerce Marketing’ and up to twenty at the ‘Max2’ plan.

So, in case your commercial enterprise may be very plenty focused round webinar content, you may need to use a separate storage technique to percentage them with attendees.

But overall, the webinar capability supplied is a totally beneficial characteristic to have on your e mail marketing arsenal, and its inclusion as a characteristic offers GetResponse a sizable facet over its key competitors. The reality that your e-mail list is absolutely incorporated along with your webinar broadcasting tool is a extreme plus point, and the satisfactory of this feature is tremendously high.

Let’s study some other feature now this is also pretty precise to GetResponse: “conversion funnels.”

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Conversion funnels
Another feature that distinguishes GetResponse from competing products is its ‘conversion funnels.’

This is due to the fact — to some extent — it turns GetResponse from being an email marketing platform into some thing that you may use to run an entire ecommerce business.

The idea at the back of this selection is that you could do the following matters without ever leaving the GetResponse surroundings:

Create a product catalogue
Create and run Facebook ad campaigns
Create landing pages
Add subscribers to an autoresponder cycle
Drive customers to sales pages (additionally created in GetResponse)
Take fee for merchandise
Send abandoned cart emails if essential
You can access the conversion funnel function on all paid-for plans — however you should word that the model available at the ‘Email Marketing’ plan doesn’t allow you to get right of entry to any of the ecommerce capabilities associated with it — i.E., in this plan, you can’t take payment the use of it, and also you gained’t be able to use the deserted cart healing characteristic.

Creating a income funnel in GetResponse.
Creating a income funnel in GetResponse
If you like, you could contain 1/3 celebration structures with GetResponse conversion funnels — as an example Shopify, BigCommerce and Etsy can all be incorporated with GetResponse (in a few instances thru legitimate integrations, in others via syncing gear like Zapier).

As matters stand, this selection is probably satisfactory appropriate towards ‘solopreneurs’ or small corporations who need an all-in-one option for creating all the assets they want to produce a sales funnel.

Merchants with massive product catalogues and sizeable e-commerce requirements will still probably be better off the use of a dedicated ecommerce answer like BigCommerce or Shopify for the actual selling part of the mixture, however.

GetResponse’s website builder
The trendy addition to GetResponse’s function set is a website builder.

This lets you create a internet site within the GetResponse interface and join it to a domain you very own (you could also, if you want, purchase your domain thru GetResponse).

The templates for the internet site builder are pretty top and there are lots of them (around 122) — however as matters stand, the tool is a fairly basic affair, only letting you create simple, static pages.

You can create one internet site at the ‘Email Marketing’ plan, while the ‘Marketing Automation,’ ‘Ecommerce Marketing’ and ‘Max’ plans can help you create five.

Using the GetResponse internet site builder.
Using the GetResponse website builder
You can upload GetResponse paperwork very easily to those, that's helpful, however I couldn’t find an obvious way to add any products I had created in GetResponse to a test internet site that I put together with the builder.

So if you’re hoping to construct an internet save with this tool, you may be a chunk upset. On the plus side however, GetResponse says that complete ecommerce functionality is at the way.

As a way for creating a easy brochure internet site though, it'll paintings quite well for a few (specifically net design novices, who would possibly discover its automated ‘AI’ builder — which builds a internet site for you primarily based on answers to a few questions about your project — a fairly non-threatening manner to get a internet site off the floor).

Example of a Getresponse website builder template.
Example of a Getresponse internet site builder template
One aspect to be aware approximately GetResponse’s internet site builder is that the websites it creates aren’t terribly speedy, and there may be trendy room for improvement where Google’s new Core Web Vitals internet site speed and stability standards are worried.

Based on my exams, the cell variations of sites constructed with GetResponse didn’t rating relatively while it got here to web page speed or Core Web Vitals. That stated, the computing device versions did perform fairly well on each counts.

Core Web Vitals information for GetResponse (cell)
Core Web Vitals statistics for GetResponse (cell)
And to be truthful to GetResponse, this has a tendency to be an trouble for plenty of different ‘hosted’ internet site constructing equipment — well-known platforms like Wix and Squarespace can present issues on this place too.

So basic, this new website builder characteristic is currently a piece underwhelming — but to be fair, it's far in its infancy, so that you can count on upgrades to it to be made. And the idea of getting the whole thing in a single location — website, electronic mail advertising, webinars — is truely an appealing one, specially in case you run a small commercial enterprise.

But as things stand, the function wishes a bit of labor if it’s going to compete in opposition to extra mounted website and online save developers like Big Cartel, Squarespace or Wix.
GetResponse Chats
In the spirit of looking to be an ‘all-in-one’ advertising and marketing solution, GetResponse has now delivered a ‘chat’ characteristic that provides stay chat capability on your website (both one you’ve created via GetResponse’s new website builder function, or your personal existing web site).
This feature is available on all paid-for plans, however you may most effective apply it to outside websites (i.E., those no longer built with the GetResponse website builder) in case you’re on a ‘Marketing Automation’ plan or better.
To permit GetResponse Chats, you add a snippet of code on your website online which then presentations a live chat option to your site visitors.
GetResponse Chats
This is a quite nifty little feature, which used correctly allow you to boom conversion and subscription costs. And thanks to current updates
However, as with all functions like this there's a trade-off — including extra interactive equipment like this to your site via scripts could have a poor effect on page loading instances (which in flip can have an effect on your website online’s performance in seek outcomes).
But there are masses of contexts where this form of capability will are available very beneficial, so it’s honestly a nice addition to GetResponse’s function set, and one so that it will convey actual cost to customers.

Web push notifications
Another lately-delivered GetResponse characteristic that isn't always strictly related to e mail advertising and marketing is internet push notifications.
By including a snippet of GetResponse code for your web page, you may allow traffic in your website online choose in to browser-based notifications (which you could display to your site traffic in destiny regardless of the internet site they’re surfing).
GetResponse net push notifications
You can use those notifications as a part of an automated subscriber journey too — for instance, 30 minutes after a subscriber clicks on a hyperlink in an electronic mail about a advertising you’re walking, you can show a push notification in their internet browser about that specific provide.

This is quite state-of-the-art stuff — but a few humans find push notifications disturbing, so it’s a feature that ought to be used judiciously.

The internet push notifications characteristic is completely to be had at the ‘Ecommerce Automation’ plans or better.

Trying GetResponse at no cost
There are two most important approaches to try GetResponse out at no cost.

If your listing carries 500 or less subscribers — or if you don’t have a list yet — you may sign up for a ‘Free Forever’ plan. This offers you access to a cut-down version of GetResponse, however one with the intention to cover simple email advertising wishes.

FREE PLAN
Alternatively, you may attempt a expert plan out for 30 days. This gives you get right of entry to to a completely-purposeful version of GetResponse.

FREE TRIAL
Apps and integrations
If you need to combine GetResponse with some other platform or device, there are over 180 integrations to help you do so.

You can use those to hook GetResponse as much as famous ecommerce solutions and content material control systems, including WooCommerce, Shopify and WordPress, as well as some CRM systems, like Capsule and Highrise.

There are quite some beneficial Google integrations too. These will let you import contacts; upload Google Analytics tags to an electronic mail campaign; and link your landing pages to Google Ads in a manner that enables you better degree the effectiveness of your PPC campaigns.

GetResponse also works with the syncing tool Zapier, which allow you to connect it to other gear through ‘zaps’ – ‘if this, then that’ regulations.

And, assuming you have the development competencies to do so, you may additionally integrate GetResponse with other software program with the aid of using the platform’s API (Application Programming Interface). This helps you to send and receive records to and from GetResponse in anything way fits your software.

What’s the satisfactory value GetResponse plan?
Of the plans below discussion, the ‘Marketing Automation’ plan possibly represents the ‘sweet spot’ within the lineup. This is as it unlocks the bulk of GetResponse’s feature set even as remaining economical.

LEARN MORE >
Two key capabilities covered on this plan, automation building and webinars, make the improve from the ‘Email Marketing’ plan mainly worthwhile.

You can attempt out the ‘Marketing Automation’ plan right here.

Data control and deliverability
Data seize and forms
There are two ways to apply paperwork in GetResponse — you can both upload a HTML shape which you fashion yourself, or you can layout your shape in GetResponse, selecting from a respectable variety of templates and tweaking them to match your site’s design.

GetResponse form templates.
GetResponse shape templates: 106 popup and 48 embedded form templates are to be had.
If you go down the latter direction, you could upload the form to your web page the use of a snippet of Javascript code to display your shape; this shape may be presented in a selection of various codecs (for instance bar, full-screen, pop-up container or slide-up).

You can use each the HTML paperwork and the javascript ones to seize statistics into trendy GetResponse fields, or, in case you select, populate custom fields.

And you get the choice to send users an decide-in confirmation message or upload customers to an autoresponder cycle too.

Subscription settings for GetResponse bureaucracy.
Subscription settings for GetResponse bureaucracy
Possibly the satisfactory factor of the shape advent gear is the level of control you recover from how your popup forms are caused — and the audience you’d like to show them to.

Form controls in GetResponse.
Form controls in GetResponse
You get the choice to specify what triggers your popups (timing, scroll events, page exits or inaction); how many seconds to attend earlier than displaying them; and the devices you’d like to display them on.

(Not most effective can GetResponse popups capture email addresses, they also can be used to display promo codes or inspire website traffic to comply with your commercial enterprise on social media).

Form cause alternatives.
Form cause options in GetResponse
These new controls give you loads of flexibility over form implementation and constitute a massive development over GetResponse’s old form designer (particularly where shape audiences are worried – the old dressmaker didn’t come up with any device-degree controls in any respect).

Tip: don't forget to use pop-americajudiciously. There are sure situations wherein they can be a outstanding driver of signal-ups, however they also can impact negatively to your search engine optimization – Google is not a fan of overly intrusive popups.

Data segmentation alternatives
One of the things I like maximum approximately GetResponse is the manner you can send emails to a couple of segments of subscribers without delay (or certainly exclude more than one segments). This isn't the case with some of GetResponse’s key competitors, together with Mailchimp and Aweber.

For instance, say you have got a subscriber listing in GetResponse that you’ve divided up into four segments:

Segment A
Segment B
Segment C
Segment D
With GetResponse, it’s honestly smooth to message section A, B and C all of sudden (you just tick 3 applicable checkboxes). You may also message segment B and C and exclude section D.

Not most effective can you message or exclude multiple segments immediately, you may additionally do the same with person lists — for example, in case you had three separate mailing lists on GetResponse, you can mail people across all 3 of them.

The simplest issue to observe out for is that some segmentation options (primarily based on scoring, tags, ecommerce and events) are most effective available at the ‘Marketing Automation’ plan or higher. But having said that, the alternatives available throughout all the paid-plans are sizeable.

This sort of flexibility marks GetResponse out from its competitors and lets you genuinely tailor your e-mail marketing campaign target audience to the nth diploma — of the same products I’ve reviewed up to now, most effective Campaign Monitor gives a comparable level of pliability (and one that comes at a far better rate).

This approach to segmentation is also possibly one of the largest arguments in favour of the usage of GetResponse over key competitor Mailchimp, which doesn’t release superior segmentation capabilities until you're at the highly expensive ‘Mailchimp Premium’ plan (which begins at $299+ in keeping with month).

GetResponse deliverability
The email deliverability charge — the percentage of e-newsletters despatched that effectively attain your subscribers’ inboxes — is obviously an important component to look at when deciding on an e mail advertising and marketing device.

Not all e-mail advertising carriers are that transparent about their deliverability charges; however GetResponse appears reasonably open approximately this, with this to say about it on their website:

We are regularly asked about the quality of our deliverability rate. Because deliverability relies upon on many elements, which includes the content material of your messages, the deliverability fee could range for every mailing. For all our customers together, but, we are proud to say our universal deliverability fee presently stands at 99%.

GetResponse
Obviously you are going to need to take GetResponse’s phrase for this, but assuming it’s true, it’s a very good deliverability rate and inspires self belief that the overwhelming majority of emails you send in a GetResponse electronic mail campaign will reach their supposed recipients.

Furthermore, GetResponse really offers you the deliverability fee of every message for your email analytics — this is some thing I haven’t encountered on a lot of competing products’ metrics. A thumbs up for this.

Finally, Custom DKIM — an authentication approach designed to beautify safety for the senders and receivers of e-mail — is likewise to be had on all GetResponse plans (even the ‘Getresponse Free’ one). This can further enhance deliverability.

GDPR
When GDPR (General Data Protection Regulation) laws had been introduced, email advertising and marketing got a piece greater complex. GDPR specifies stricter rules approximately what constitutes consent to receive e-newsletters (and necessities approximately how that consent is logged).

GetResponse is to be commended for imparting customers with clean statistics about what their GDPR obligations are, along with unique GDPR fields that make it less difficult to log consent and observe the regulations.

Additionally, you could permit two-component authentication (2FA) for GetResponse login. This guarantees that a person is granted get right of entry to simplest after efficaciously supplying two or more pieces of statistics — for instance, a password and a code generated by means of an authentication telephone app.

Given that information security is a key aspect of GDPR, this is a superb function to have in place.

On the drawback, and as discussed earlier, GetResponse’s landing web page feature isn't always GDPR compliant if you plan on using a Facebook pixel or different 0.33-birthday party cookie in conjunction with it — so there is simply a few room for development here.

Ease of use / interface
On the whole, GetResponse is quite consumer-pleasant. This wasn’t continually the case, however its interface changed into redesigned over the past couple of years and it is now clean to use, with key functions without problems on hand.

The GetResponse principal menu.
GetResponse menu containing its core functions
A fairly conventional drop-down menu gives you get right of entry to to all of the core capabilities; and, thanks to a ‘widget library’ (pictured below), you could customize the GetResponse dashboard in order that your maximum often used tools / records are without problems available.

The GetResponse widget library.
The GetResponse widget library
As for the use of the product, it’s actually smooth sufficient to do all of the fundamentals in GetResponse — import contacts, create an e-mail marketing campaign, set up autoresponders and check information. In particular, and as noted above, the segment management is incredible.

And on the subject of GetResponse’s more superior features, like its advertising automation gear, the gaining knowledge of curve isn’t too steep.

However, GetResponse’s form designer and touchdown web page author equipment could nevertheless advantage from a chunk of a similarly overhaul — unlike most functions of the product, they haven’t been advanced much as part of the interface revamp. They ought to clearly be more person-pleasant.

In phrases of how the GetResponse interface stacks up in opposition to those of its competitors, I could argue that Campaign Monitor is a bit more person friendly, and that the Mailchimp interface capabilities a cleaner design. AWeber’s interface possibly comes closest in terms of look and sense.

Traditionally, GetResponse’s fundamental usability failing involved its email editor — it changed into clunky and buggy.

The email writer.
GetResponse’s new e mail writer is a great deal improved on its predecessor
However, the new version of the email creator has stepped forward matters extensively — it’s got a cleaner, extra intuitive drag and drop interface; it doesn’t crash; and it is straightforward to apply.

It’s probable not pretty as appropriate as the ones supplied via a few competing apps, but it’s flawlessly applicable.

Customer support
Getresponse customer support was once amongst the maximum complete available for e-mail advertising tools — the organisation supplied phone guide along live chat guide, e mail aid and numerous online tutorials and sources.

Sadly, the phone aid has now been discontinued (except you’re on the agency level “Max2” plan). Instead you’ll have to use live chat (24/7) or email support.

On the plus aspect, I actually have had notable reviews with GetResponse’s chat service — I’ve never needed to wait long to chat with an agent, and anybody I’ve dealt with has had a truly strong technical knowledge of the platform.

Customer assist languages.
Although no telephone support is available for GetResponse (until you’re on a ‘Max’ plan), the email help furnished does are available loads of one of a kind languages.
And the email aid supplied by means of GetResponse is to be had in 8 languages, that's commendable. These are: English, Polish, German, French, Spanish, Italian, Russian and Portuguese.

Note: within the light of the Russian invasion of Ukraine, GetResponse has paused income of its products in Russia and Belarus.

(I’ve once in a while observed the reaction time thru electronic mail guide to be a bit longer than I’d like, but.)

GetResponse overview conclusion
Overall, GetResponse represents one of the extra value-powerful ways to host and speak with an e mail database. It’s priced competitively in its market, and is also one of the greater thrilling e-mail marketing merchandise that we’ve examined, in that it’s no longer pretty much e-newsletters — it also enables ecommerce, sales funnels, live chat, push notifications and webinars.

It’s hard to consider any competing electronic mail advertising answer that offers quite as plenty of an ‘all spherical’ proposition; this makes it a especially properly in shape for brand new commercial enterprise proprietors without a price range to spend money on multiple equipment. Its ‘Free-forever’ plan may be very generous too.

I’ve been in particular impressed via GetResponse webinar capability — it’s feature packed, and excellent cost for what it is.

Some upgrades to GetResponse do want to be made but.

Probably the most essential factor GetResponse need to look at is introducing a GDPR-compliant cookie consent mechanism for the touchdown pages.

The landing pages interface may want to do with an overhaul too — it could be greater person pleasant.

I’ll sum up this GetResponse evaluate with a rundown of the key pros and cons of the usage of the product.

Pros and cons of GetResponse
Pros of the usage of GetResponse
There’s a completely free version of the platform available, which can be used indefinitely.
So lengthy as you are happy to use an ‘Email Marketing’ plan, GetResponse is less expensive than lots of its key competition (in sure instances, substantially so) at the same time as imparting simply as a lot, if no longer extra, functionality as them.
The discounts you get hold of when paying upfront for one or two years of carrier are extremely generous — you’ll be tough pressed to find similar discounts from key competition.
It gives you extraordinarily sophisticated tools for advertising automation.
Its bendy technique to data segmentation makes listing management honestly trustworthy — it outshines many competing merchandise on this the front.
GetResponse’s webinar functionality is awesome, and represents a true USP — I haven’t stumble upon this functionality on similar merchandise.
The ‘Chats’ function will prove to be a truely useful addition to loads of websites and used nicely can improve conversion price drastically.
All GetResponse plans come with a useful (if slightly fiddly) touchdown web page writer that helps A/B checking out — some thing that could doubtlessly save you lots of money.
The new form dressmaker offers you a whole lot of flexibility over popup bureaucracy and the data they seize.
Custom DKIM is furnished on all plans, even the unfastened one.
Support is supplied in a wide variety of languages.
With the top notch exception of good enough cookie consent functions on its landing pages, GetResponse is pretty appropriate at meeting GDPR necessities.
The ‘all-in-one’ approach will appeal to small enterprise proprietors on a budget — it saves them having to invest in a couple of tools.
Its widget-based technique to customizing your dashboard makes it smooth to see key advertising records in one place.
No credit card details are asked for when you sign up for the GetResponse trial.
GETRESPONSE FREE PLAN >
Cons of the use of GetResponse
The drag and drop interfaces for creating landing pages and paperwork are a bit fiddly — they need development from a person enjoy point of view.
Although you can use the Facebook pixel with GetResponse’s touchdown web page function, you can’t accomplish that in a GDPR compliant manner.
No smartphone help is supplied (unless you’re on a “Max2” plan).
Split trying out functionality is limited to issue traces and content — it might be correct if you may test the use of sender and ship time as well.
The internet site builder desires development to without a doubt compete with more installed answers.
Although the webinar functions are very beneficial, the recording limits aren’t terribly beneficiant and you can simplest run paid-for webinars on the most costly GetResponse plans.
GETRESPONSE FREE PLAN >
Our usual rating: 4.3/5

GetResponse alternatives
No GetResponse review could be whole without a mention of some of the alternatives!

Well-known ‘conventional’ email advertising solutions that compete with GetResponse consist of AWeber, Mailchimp and Campaign Monitor.

AWeber might be the most basic device of the 3 referred to above, but it's far a stable and reliable presenting. Its key benefit over GetResponse is that it comes with cellphone help. You can read our AWeber review right here.

With the exception of webinars, Mailchimp gives a widely similar feature set to GetResponse — the primary gain it gives over GetResponse is that it tends to combine extra without problems with different services. But it's far very pricey by using comparison, and Mailchimp expenses you for each touch to your listing — even the unsubscribed ones. Check out our GetResponse vs Mailchimp put up for a complete evaluation of the 2 tools.

Campaign Monitor is some other quite luxurious option — but it does come with some cute templates and a amazing consumer-pleasant interface. Check out our Campaign Monitor evaluation for extra information.

Interestingly, quite a few on line keep builders at the moment are bundling e-mail and different on line advertising capabilities into their presenting — for instance, Shopify and Squarespace now provide built-in e mail advertising and marketing tools, as does Wix. Given this, and that GetResponse is now technically a hybrid website constructing and electronic mail advertising platform these days, those products have technically now come to be options to GetResponse, albeit ones with much less sophisticated electronic mail advertising functions.

Shopify vs Squarespace video evaluation

Shopify trial assessment

You can analyze extra about a lot of these platforms in our Shopify assessment, Squarespace evaluation and Wix review, and our Shopify vs Squarespace video (above) may also prove beneficial. Check out our guide to Wix vs Shopify too.

Any questions?
Have you purchased any queries about that we are able to help with? Or any GetResponse evaluations of your personal? Just depart a comment below — we’d love to get your mind, and will do our first-class to answer any questions you have got.

GetResponse assessment FAQs
Can I use GetResponse free of charge?
The ‘Getresponse Free’ plan gives you indefinite unfastened get entry to to a reduce-down version of GetResponse, which works with mailing lists up to 500 subscribers in size. Alternatively, a fully-functional 30-day loose trial is available (this can be used for lists containing as much as 500 subscribers).

Is GetResponse easy to use?
On the complete, yes. However positive functions aren’t pretty as intuitive as they can be — the touchdown web page author and the form fashion designer mainly.

How a whole lot does GetResponse fee?
There are six GetResponse plans: Free, Email Marketing, Marketing Automation, Ecommerce Marketing, Max and Max2. To host a list with 1,000 contacts on the primary 3 premium of those plan respectively expenses $19, $59 and $119. The pricing for each the ‘Max’ plans is negotiable. As your list size will increase, so does the pricing.

Which is higher, Mailchimp or GetResponse?
Mailchimp’s interface is arguably a piece slicker and easier to apply than GetResponse’s, but typical we experience that GetResponse is better value, because it doesn’t charge you to host unsubscribed contacts in your account, and is derived with a wide range of features that aren't presently to be had in Mailchimp (first-rate examples encompass webinars and stay chat). Our GetResponse versus Mailchimp evaluation spells out the key differences between those two products.