Wind Down Website Soft Launch Soundboard - January 2024

I would like to promote The Wind Down starting this month. My main focus is on drawing people in to connect via a "hotline" for people who are considering or in the process of closing down their project or organization. These calls will help me validate and sharpen my offering.

The calls will be 1-hour, one-offs and are NOT intended to drum up business.

1. This soundboard is:

   • invite-only
   • open to anyone else who is interested

2. What are you wanting feedback on?

I would like people to focus on the following pages
Home Page
Closure Calls Page

3. What types of skills would folx ideally have or offer feedback?

I think just curiosity and ability to communicate.

4. What’s the meeting link?

ZOOM LINK HERE

5. When is it? Create event invite

11 January 2024 at 19 ET

NOTES

• Be clear who the audience is
• Mention that it is free
• redirect people that just want to chat to me to the regular contact
• tell the person what happens next (e.g. we will contact in less than 3 days)strike>
• Explain why I am doing this and I intend to share my learnings
• Get an image that matches the home page - full-width. strike>
• An easy pairing - Montserrat and open sans - Google Font pairings

https://www.fontpair.co/all

https://www.pagecloud.com/blog/best-google-fonts-pairings

https://www.leadpages.com/blog/best-google-fonts

• More than one call to action
• Add Learn More to the Thank You page
• Have an opengraph for website - make sure it has the right image on unfurl
• When I announce it. If you ARE this, go here or share it with someone who needs it!