# 2020-07-16 Marketing Team e-meeting log
###### tags: `pnm20` `logs`

:::info
- **Date:** 2020-07-16 19:3M PST
- **Agenda** (duration estimate: 45 mins)
1. [Prelims](#Prelims) `5 mins`
2. [Agenda](#Agenda) `15-20mins`
* Marketing Team status updates
* Logo design
* Poster contest proposal
4. [Etcetera](#Etcetera) `20-30 mins`

- **Participants:**
- Ben, Erwin, Cham, David
- **References:**
- [Logs from previous meeting](https://hackmd.io/team/pnm?nav=overview&tags=%5B%22logs%22%5D)
:::

## Prelims
* chit-chat
* [x] Determine scribe: <span style="color:blue">Cham</span>
* Call to order

## Agenda
* Run through of recent previous meetings
- Changes in the marketing proposal will be discussed with the existing sponsors.
- PnM20 online, target dates: sometime by the end of November
* Marketing materials
- since some initial materials has already been created, we will continue with the previous concept but will be modified as we see fit.
* Poster making contest
- will replace the Logo Making contest
- Optimized for online viewing.
- Goal:Create materials to share online. Reach possible target audience.
- Poster should be optimised for social media
- Diversity and inclusion should be reflected in the poster. These values are also nice to connect with international discussions by the geospatial community.
- Audience localisation - we're trying to target audiences outside of Metro Manila
- Marketing/Pub team needs to create the specific mechanics for this. We should set a separate meetings.
- Look for similar events.
- Decide how many winners will there be
- Proposed timeline: August 1, End of August, announce winners by mid-September.
- Requirement: If they win, they need to agree to present a lightning talk about how they made the maps.
* How might we ensure that we will reach the audience that we originally intend to (outside Metro Manila)?
- Ben: We will truly rely on our networks.
- David: We can copy the format of the webinar series of the Co's Digital Flora of the Philippines (CDFP). Their zoom videos are broadcasted onto Facebook, and then there are active volunteers who engage with the audience in the comments.
- Ben: we encourage speakers outside Metro Manila to gain a wider network of audience.
* Logo Design
- Retain logo
- Tweak the materials to fit the online conference.
* Deliverables
- Poster making contest mechanics
- Deliver: Saturday July 25th
- get in touch with Mikko Tamura, re previous idea to run a similar contest.
- Updated marketing campaign/timeline
- Dig up the old campaign
-- Old general timeline: https://docs.google.com/spreadsheets/d/1Y-a6jJo3hvIVhZHYw3lYA2_X1dPOCddAmWDexzIsK3A/edit#gid=0
-- Old social media campaign: https://docs.google.com/spreadsheets/d/1sTOKcNKZA4bb37Vap15O8e3hFFcB8-2xV3FP2AM6wbM/edit#gid=0
- Tap peoples' mind on how we can make the campaign a success.
- Revise pub materials
- Deliver: Saturday July 25th
- Crucial: We're back announcement and landing page
- Updated website
- David is volunteering to help with SocMed promotions