# How to Achieve the 'Wow' Factor with a Custom Exhibition Stand
As soon as you step into the trade fair, you encounter the difficulty of navigating your way through a universe of brands fighting for attention amid busy, noisy, large, and complicated places. If you are a trade fair exhibitor, then the challenge is posed: How can I make my booth more attractive to people when other booths are attracting their attention? The answer lies in the use of [custom exhibition stands](https://www.panache-worldwide.com/custom-stand-design.php) that are apparent, that arouse interest, and that literally stop people in their tracks.

## The important ingredient is the “wow” factor.
## Understanding and Achieving the 'Wow' Factor
You should know that being aesthetically pleasing is not the same as the "wow" factor. It is all about creating a moment of surprise, excitement, or a connection to the attendee that will keep them engaged in your booth regardless of the exhibit.

What the "wow" factor looks like will differ from brand to brand. It will rely on the goals, messaging, and audience. However, there are components of a "wow" space that can apply to everyone:

● Design: Your exhibit should be visually and experimentally different than the normal booth configuration via some visual interest to help separate you from the ordinary, say ‘cookie cutter,' booth.

● Color: Bold colors utilizing your brand identity that are distinguishable from across the exhibit hall will capture people’s attention.

● Interaction: Exhibitors will attract visitors towards the booth via direct interaction. Engagement or connection will be generated whether through hands-on demos, digital displays, and gamified experience.

● Story: A booth created with a defined brand story will engage visitors at an emotional level to connect and engage visitors.

● Innovation: Something that is new, different, and creative can capture your audience and create excitement.

● Humor: A little bit of humor, cleverness, etc. makes your space more memorable and friendly.

● Theater: This combination of elements, thoughtfully crafted, must be consistent with how you talk about your brand's identity.

## Identifying and Cultivating Your Brand's 'Wow' Factor

To define your “wow” factor, consider these following questions before making a decision on design:
● What are my goals or objectives for this event?
● What do attendees expect or need from my brand?
● What is my central message? How can my booth reinforce that message?
● Does my "wow" factor support that message? Or distract from it?

Once you have proper answers to these queries, you will be able to design stands that are potent enough to set you apart from your competition.

### Evaluating and Distinguishing Yourself from Competitors
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One of the best ways to fine-tune your exhibition strategy is to look at your competition. Visit other trade shows, look over their exhibits, and see what they do well. Which bespoke [exhibition booths](https://www.panache-worldwide.com/exhibition-booth-design.php) do they see the most traffic in? Why do they attract attention and encourage interaction?

This analysis serves two purposes: for inspiration and to ensure that your design is different. If you know what your competitors are doing, you can find a gap in their offerings to deliver a new and fresh concept that differentiates your visibility.

Service providers often walk clients through this process as they help them find out what their competitors do well and design custom exhibits to out-do them with innovation, story-telling, and design coherence.

Designers will work closely with clients on combining aesthetics, strategy, and engagement together. From the lighting-enhancing focal points that you want to showcase to the color schemes that can create emotional responses, they put thought and consideration into every part of your space to draw and impress.

Conclusion

Making a great impression at the trade show is not just about looking good; it's about getting noticed. The "wow" factor changes your booth from a simple display to an experience and conversational brand starter.

By linking your booth design to your brand, you can create an experience that captures attention using your creativity, technology, and storytelling, and ensures your custom event stand does much more than just attract visitors; it holds their attention! By utilizing someone who has experience as a strategist, not only can you get a booth design based on your vision, but the "wow" factor that energizes your brand!