# HS Program 8 Week Program

###### tags: `Templates` `Documentation`

Guide to Integrated Marketing Campaigns (IMCs)
===

Table of Contents
---
[TOC]

> :pushpin: Need to include Microsoft details

Objective
---
Complete 8 week IMC with trainers+resources

What is an IMC?
---
From workshops and tutorials presented by students to massive livestreamed webinars hosted by professors and industry professionals, Bit Project's mission is to provide our student community with the resources they need to successfully implement any project they envision.

Integrated Marketing Campaigns (IMCs) channel Bit Project's multiple teams, resources, and communication platforms to empower our student community to develop valuable technical education content.

Designers, developers, editors, and engineerings all come together to build collaborative and interactive learning experiences

Upcoming IMCs
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> [Fighting COVID19 w/ APIs](https://www.bitproject.org/covid19)

> [Teaching w/ Data Science](https://www.bitproject.org/datascience)

:calendar: 8 Week Structure
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Our organization works on educational content development by developing 8-week IMCs from ideation to post-production:

### Before Week 0
3 teams w/
1 Project Manager
4 Developers
2 Marketing Growth Partners
Assigned IMC topics
Bit Project needs one Project Manager Trainer (@becca)

- **==June 19== Applications close**
- **==June 23== Decision Day**
- PMs Team Meeting w/ President
- PMs assigned to IMC
- Pass Times for Devs Announced
- **==June 23-25==**
- PMs 1:1s w/ President
- **==June 25== IMC Pass Times**

### Week 0: Proposals/Onboarding
- **==June 29== Meet Your Team Social**
- During
- [Presentation] Welcome Webinar (@everyone) w/ Becca
- Breakout to Teams
- Katie, Amy, BBB
- Team Introductions
- [Presentation] PMs present IMC plan for 8 week program
- After
- Research 5-7 talking points related to IMC topic
- **==July 1== Present IMC Research**
- During
- Present talking points
- [Presentation] What are Blogs?
- After
- Research blog ideas
- Read through blog documentation
- **==July 2== Meet the Devs : Work Session**
- During
- Dev Introductions (2 per team)
- [Presentation] What is GitHub?
- Q&A about blogs/IMCs/program
- **==July 3-4== National Holiday**
- NO DEADLINES

### Week 1: Planning Phase
- **==July 6== Develop IMC Plan**
- During
- Create IMC Plan
- Open Content Development Plan (CDP) Issues
- Blog Assignment
- After
- Begin CDPs
- Check for Resource Requests
- **==July 6== Project Managers Meeting**
- [Presentation] How to Create a Marketing Growth Plan
- **==July 8== Team Socials**
- During
- ...
- After
- Complete CDP Step 1
- Begin CDP Step 2
- **==July 10== Meet the Marketing Team : Work Session**
- During
- [Presentation] Peer Review + Editing w/ Writing Manager
- Scheduling Content Publication w/ Social Media Manager
- **==July 10== Devs : Work Session**
- During
- Q&A for Steps 1 and 2
- Work on Step 2
- After
- Submit IMC Plan

### Week 2: Development Phase
- **==July 13== Webinar Prep**
- During
- [Presentation] Webinar Vision w/ Steven
- Team discussion
- After
- Update
- **==July 15== Project Managers Meeting**
- During
- Securing speakers discussion
- Building an audience discussion
- After
- Start contacting speakers
- **==July 15== Devs : Work Session**
- During
- Building code
- Testing code
- **==July 17== Project Managers Meeting**
- During
- Present slidedeck skeleton
- After
- Audience
- **==July 17== Devs : Work Session**
- During
- Building code
- Testing code
- After
- Develop Code Tutorial Blog
### Week 3: Quality Assurance (QA) Phase
- **==July 20== Devs : Work Session**
- During
- Develop Code Tutorial Blog
- Execute IMC Growth Plan
- After
- Peer reviews (assignments)
- **==July 22== Devs : Work Session**
- During
- Peer reviews
- After
- Submit Loom for QA feedback
- **==July 24== Devs : Work Session**
- During
- Finalize
- Submit for QA approval

### Week 4: Publishing Phase
:pineapple: **==Social Media Team==** Publish Content
> All at the same time
- **==July 27== Devs : Work Session**
- During
- Present slideshow draft
- Feedback
- Assign roles

- **==July 29== Devs : Team Socials**
- People Team Feedback Collection

- **==July 31== Devs : Work Session**
- During
- Present slideshow draft

### Week 5: Practice Phase
> Apply to join core team
- **==August 3==** Professional Dev Workshop #1
- Joining Bit Project (Becca)
- **==August 5==** Professional Dev Workshop #2
- Resumes/interviews? (Shreya/Daniel/Katie)
- **==August 7==** Professional Dev Workshop #3
- How to land an internship at @microsoft? (Umayr?)

:pineapple: **==Project Managers==** Practice Runs w/ Guest Hosts

### Week 6: Production Phase
> All students must attend each webinar
- **==August 10==** Webinar Team 1
- **==August 12==** Webinar Team 2
- **==August 14==** Webinar Team 3

:pineapple: Host Webinar

### Week 7: Retrospective Phase
- **==August 17==** Retro Meeting w/ People Team
- **==August 19==** Final Social

:pineapple: Led by **==People Team==**
:pineapple: Involves **==Everyone==**