# Product 1-Pager — Ultra-Simple Commerce MVP

## Summary
A brutally simple e-commerce web app for buying **new electronics** with minimal friction.
The product optimizes for **buyers completing a purchase fast**, while giving sellers the **bare minimum tools** to list items and get paid via **crypto (Ethereum)**.

This MVP is a **learning tool**, not a growth or revenue engine.

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## Problem

### For buyers
- Buying electronics online is noisy and slow:
- Too many options
- Unclear prices, payment flow, or shipping
- Distracting features that don’t help complete the purchase
- Users want to **find a product and buy it immediately**, without thinking.

### For sellers (secondary)
- Selling online usually requires:
- Heavy setup
- Store configuration
- Operational overhead
- Sellers want a **fast way to list an item and get paid**, nothing more.

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## Target Users

### Primary user (design driver)
- **Buyers** of new electronics
- Goal: complete a purchase with **≤ 4 clicks**

### Secondary user (enablement only)
- **Individual sellers**
- Any registered user can list products
- Seller experience is **functional, not optimized**

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## Core Value Proposition
> “Buy new electronics online with almost no friction.”

Not cheaper.
Not more features.
Just **fewer decisions and fewer steps**.

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## Core Principles (Non-Negotiable)
- Buyer-first
- Fewer steps > more features
- One obvious way to do things
- If it doesn’t help the buyer buy faster, it’s cut

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## Scope (What the Product DOES)

### Buyer Experience
- Browse a **simple catalog**
- View a product page with:
- Title
- Images
- Description
- Basic specs
- Price
- Shipping info
- Buy a product in **≤ 4 clicks**
- Pay via **crypto (Ethereum)**
- Guest checkout allowed
- See a **minimal order status page**
- Contact seller via **Telegram link-out**

### Seller Experience (Hard-Scoped)
- Register an account
- Define an **Ethereum wallet address**
- Create a product