# Marketing

###### tags: `projects osm be`

Goals
* end goal: find more volunteers
intermediate goals:
* make the project known to a general product
* get more users from the general public
* get the project known in much greater detail in a more specialized audience

## Press attention
* sometimes "political": e.g. our open data mission when we see gov fail. This is very hard
* just for "a good story". This is less hard, but still quite difficult. Successes so far:
* "open source google streetview for all of Brussels Region"
* national mapathon

## Website refresh

Does our website best lead to understanding what OSM is all about, and

## Newsletter

Works well in general, but we lack a method to consistently send things out

## Participation in conferences

Feels useful when we are there
But quite expensive. How to decide whether it makes sense? How to optimize the usefulness of our presence?

## Other remarks

* Example of an important data user:
https://blog.openstreetmap.org/2024/06/18/openstreetmap-at-the-unmaps-conference-2024/
* Advertising at VLA-magazine. Rates > https://www.vla-geo.be/sites/default/files/inline-files/Advertentietarieven%2C%20versie%2013febr24.pdf

## Cooperation with Anaïs

1. Start with an overview document that sets a general strategy, defines specific tasks and sets goals for the future (August)
2. IRL brainstorm with OSM folks (September)
3. Finetune the plan
4. Work with students on specific topics

## Resources

De link naar de contentcalender in Notion (zou je gisteren ook via mail zou moeten ontvangen hebben) > https://www.notion.so/c6387ca65d9f46ca94d1eccac675b6a2?v=021a777c3f654ff394ec41e77dc2e0cc&pvs=4
De link naar de social media templates in Canva (die kan je eventueel kopiëren in je eigen Canva account en kan je dan naar jullie wensen aanpassen) --> https://www.canva.com/design/DAGRGG36XbA/oM-tswMMD3REBvSrr1tGiw/edit?utm_content=DAGRGG36XbA&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

PPT https://cabinetcontent-my.sharepoint.com/:p:/g/personal/anais_cabinetcontent_be/EYA86H4-6vFPr_qPo2bzoS8B1SZD3MS9wSv0r41zk_mGrA?rtime=iOaJSQs_3Ug