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tags: Brainstorm
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# Mac OS Video Campaign

POC: Miguel, Ana

## Desired Outcome

- desired video campaign
- awareness campaign
- timeline?
- Internal vs External?
- how many impressions/awareness

## Brainstorm

**Path/Direction:**

**Mac VS PC guy/Icon Parodies** is classic campaign
How play with this

Common Ground, OutSystems bring them back together

**Ryan Reynolds** - organic campaigns, :star: video parodies :star:
Turn commercials into digestable memes

## Selling Point

Option/available the fact that it's on mac

Extensibility - all of my other toolings and stacks are on mac

Reputation - super weird if tool is not on mac, makes it more legit
- we arrived very late in 2021

Why did it take 20 years to make a Mac IDE?
- make parody of why we landed 20 years late

Macbook Notes
- release tiny updates

## Resources

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### Next Steps

- Flora/Creative Agency
- Internal(?)
- Comedy groups

## Options

1. winter campaign for MacOS - maybe timing is not correlated
- Mike H the new Windows IDE released at the end of the year
- Launch agnostic timing
3. Logistics: Internal production, external/internal creative direction
4. if internal, parodies, production
5. external production can also be a budget that is allocated

Next person to talk to:
Jen, Robson, Sam, Neil

Ana, Kristina, Flora