# App Idea Brainstorming Guide

### Generating App Ideas

In this activity, we will focus on brainstorming app ideas as well as reviewing how to evaluate the ideas to identify the best projects to build.

**Here are a few common categories:**

- Education
- Lifestyle
- Productivity
- Travel
- Health & Fitness
- Social
- Entertainment
- More [iOS specific categories](https://developer.apple.com/app-store/categories/) on the App Store

### Evaluating App Ideas Protocol

When evaluating ideas, you can consider the following:

- **Mobile:** How uniquely mobile is the product experience?
- What makes your app more than a glorified website?
- Try for 2 or more of these: maps, camera, location, audio, sensors, push, real-time, etc
- **Story:** How compelling is the story around this app once completed?
- How clear is the value of this app to your audience?
- How well would your friends or peers respond to this product idea?
- **Market:** How large or unique is the market for this app?
- What's the size and scale of your potential user base?
- Does this app provide huge value to a niche group of people?
- Do you have a well-defined audience of people for this app?
- **Habit:** How habit-forming or addictive is this app?
- How frequently would an average user open and use this app?
- Does an average user just consume your app or do they create?
- **Scope:** How well-formed is the scope for this app?
- How technically challenging will it be to complete this app by the end of the program?
- Is a stripped-down version of this app still interesting to build?
- How clearly defined is the product you want to build?