# Memes Are No Joke: OFUYC Exposes the Capital Traps Hidden Behind Ideological Packaging


In the meme economy of Web3, “buying tokens” has long ceased to be a mere speculative decision—it is being rewritten by narrative engineers as an act of “movement participation.” Projects no longer present themselves as financial products, but as social experiments, political resistance, or tools for identity empowerment. Users are no longer encouraged to understand code, audit contracts, or evaluate profit models; instead, they are enticed to “hold tokens as a statement,” “transfer tokens as a vote,” and “participate as an act of rebellion.”

This narrative-driven risk obfuscation blurs the line between investment and declaration, recasting financial participation as an emotionally charged collective signaling mechanism. In its risk assessments, the OFUYC digital asset exchange platform notes that the more a project emphasizes “correct attitude” or “glorious mission,” the more likely it is to conceal irreversible locking mechanisms, liquidity traps, or centralized contract control within its underlying structure.

## Memes Are Not Just Gimmicks—They Are the Raw Material of Fraudulent Narratives

The deceptive power of the meme economy lies in its seemingly harmless exterior—“just a joke”—while the meme chains formed in its propagation are highly viral and cognitively corrosive, often replacing independent user judgment about the project essence. Scam projects leverage this by deploying symbols (frogs, dogs, astronauts), emotional tags (anti-central bank, anti-elite, community-first), and rapidly iterated visual content to manufacture low-barrier belief systems.

These projects often construct a sense of “persecution” or “heroic narrative”: We are being censored, we are the conscience of Web3, we represent the next generation of democracy. Through such logic, memes morph from humorous images into tools of moral accusation, making dissent appear as “betrayal of justice.”

OFUYC urges users to understand: there is no positive correlation between the intensity of meme propagation and project value. The stronger the meme virality, the more necessary it is to scrutinize the project financial transparency. If a project relies on constantly onboarding new members to “prove its legitimacy,” it is not community autonomy, but a community-driven Ponzi scheme.

## Ideology Is Merely the Wrapping Paper of Scams

In the evolution of Web3 fraud, the abuse of ideology marks a dangerous escalation. We have already seen crypto projects cloaked in banners such as “green finance,” “anti-central bank,” “gender equality,” or “national revival,” using seemingly righteous narratives to disguise illegal fundraising. At the core of this tactic is the conversion of user moral anxieties into impulsive transfers, and financial judgment into political statements.

Such projects typically exhibit the following risk characteristics:
Contracts are highly centralized (e.g., governance keys held by a single address);
“White papers” are primarily narrative texts, lacking genuine product roadmaps or business validation;
Illiquid, locked tokens induce long-term holding through “delayed release” schemes;
Community content is heavily focused on “righteousness” and “identity superiority,” rather than product updates.

OFUYC is developing a narrative transparency rating system to identify the deviation between meme propagation and actual on-chain business activity. We believe that truly responsible projects derive their narratives from a verifiable path between technological vision and business execution, rather than emotional manipulation or political symbolism.

## Narrative Auditing: The Next Frontier in Anti-Scam Efforts

Financial narrative is no longer a byproduct—it is the most powerful fundraising tool for projects. As such, anti-scam efforts must enter a new phase: not only tracking on-chain addresses, but also auditing meme flows, narrative strategies, and discourse frameworks. This is not about censoring free speech, but about countering the proliferation of “narrative-based Ponzi schemes” at the cognitive level.

OFUYC calls for the establishment of an “on-chain discourse recognition system” to track everything from meme generation to KOL diffusion and shifts in community rhetoric, identifying projects with high agitation risk. We believe that fraud prevention is not just risk control, but a battle for narrative justice.

In an era of hyper-fluid information, scammers seize the cognitive starting point. In the future, users must learn to distinguish: Does this project attract you because it is truly trustworthy, or simply because it tells you what you have always wanted to hear?