#03 Ocean Academy - Meeting Notes (16.02.21)
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###### tags: `Meeting` `Review` `Oyster`
###### participants: Frederic S, Kai M, Laurent R, Nuno L, Gherardo L, Robin L, Albert P,

:::info
#03 Ocean Academy Meeting
05:00 PM - 06:00 PM CET
meet.google.com/ako-zqaj-fwk
:::

## Objectives
- Prepare Oyster development

## Agenda
- Review Feedback from our users
- Review numbers (Google Analytics, Sign-ups, (Defi) Course Completion)
- Trello review
- Assign new tasks to owners

## Notes

#### New Members
Say hello to our new contributors. We are really happy to have you with us!
- Noelle @blockchainlugano
- Wojciech @OPTIMUSMAXIMUSS

#### Oyster Development
- We have a new list called: Oyster Backlog
- We assigned all big tasks for Oyster to owners and supporters (3 cards are missing and will be assigned/discussed in the next call)
- There is an action overview for the [Shrimp Review](https://trello.com/c/gqLpOAmb) (which will be discussed next meeting)
- We will use start dates and due dates (when possible) for all cards
- Our internal deadline for Oyster is 21st of March
- Official launch of Oyster is 31st of March

#### User feedback for Shrimp
- Overall feedback is positive! It's easy to read and helpful. Here are the main points that we need to consider and improve:
- What is the motivation to finish the defi module? Think of rewards for completion (there was a certificate for ocean101)
- We need to proofread the content
- Content is considered a bit too long. We should think of a overall strategy to structure our content into small chunks.
- Landing page should contain more information about who, what, why
- See the full list of feedback in our [feedback document]( https://docs.google.com/document/d/14PDrBcn3MD5Rvoj0BvtMAr3VOD182y4X7I-hqeeJVtQ/edit) (and please keep collecting feedback)

#### Ocean Academy and Ad Campaign Numbers Review (13th February)
- 400000 impressions on Twitter
- Spike of 784% of new visitors to Ocean Academy due to the OPF linkedIn and Twitter post
- Unique Visitors: 3745 (on the landing page for the last 90 days)
- Sign ups: 461 (12.3 % conversion rate. Our target was 10%)
- Certificates: 190 (41.2 % of all signed up users have finished ocean101)