# Best Shopify Apps for BFCM Marketing & Discounts - 2024

The importance of Black Friday and Cyber Monday can't be undersold as they've become the lifeblood of Shopify stores. 81% of consumers plan to use a mobile shopping app throughout BFCM in 2024.

This is up from only 68% in previous years, indicating the requirement of a mobile-optimized experience at the same time clearly. Store owners have to change their focus to be able to seize the chance provided by the increased use of mobiles for shopping as desktop shopping is slowly vanishing.
Successful BFCM marketing is building interest by offering consumers and renewing current consumers with enticing Shopify BFCM discounts.

# Key Trends and Projections for 2024

Mobile shopping is at an all-time high with consumers planning their BFCM purchases earlier than ever— 44% of shoppers prepare for the holiday season more than a week in advance.

While most consumers have a limited budget, they are still willing to spend some cash, thus, the well-timed BFCM discounts on your Shopify store can be a game-changer. However, find a balance, because 35% of shoppers become angry when the offers are indeed mostly aimed at new customers.

Moreover, generational inclinations are also a big factor in the success of the promotional strategy for BFCM. The ones from Gen Z are influenced the most by platform leaders, viral content, and push notifications on their mobile devices;

people from the Generation Y mainly interact with them digitally, thus, keeping a mobile-first service is preferable. As for Gen-X and Baby Boomers: they respond better to classic marketing channels like TV and email. Designing your Shopify BFCM campaign around these different consumer preferences will help you engage with your customers easily.
RehumanizeShopify store owners can create a perfectly targeted Shopify BFCM campaign that generates sales, gains the interest of shoppers, and ensures that they finish the year strong, by being aware of these important trends and forecasts for 2024.

# BFCM 2023 Statistics of Shopify Stores

Black Friday and Cyber Monday (BFCM) 2023 was a great time for Shopify stores. They were able to demonstrate their interesting growth and popularity in the ecommerce business. More and more customers took advantage of Shopify BFCM sales. The metrics of the sales event showed the whole year of customer activity and brought valuable data about the product behaviors and market. trends.


[[Download images]](https://drive.google.com/file/d/11N1yp_gfneYVhsN9ushmf9eLMgqN06sM/view?usp=sharing)

Shopify vendors brought in [$9.3 billion in revenue](https://www.shopify.com/in/blog/shopify-capital-bfcm-growth#:~:text=In%202023%2C%20Shopify%20merchants%20reached,platform's%20ability%20to%20empower%20businesses.) during Shopify BFCM 2023, which is a significant growth of 24% from last year. More than 61 million worldwide consumers preferred to shop with Shopify brands, which is a testament to the platform's wider international reach. The highest sales volume was noted at Black Friday lunchtime, 12:01 PM EST, when Shopify handled records of $4.2 million in sales every minute.

During BFCM, the average cart price was $108.12, which is an indication that shoppers are willing to spend more on Shopify BFCM discounts for the holiday season. The leading sales countries were the U.S., U.K., Australia, Canada, and Germany with the U.S. cities of Los Angeles, New York, and London being the top sellers.

Moreover, cross-border transactions accounted for 15% of all orders, which means that international sales have become even more vital for Shopify traders.

Rehumanizing Shopify not only helped in revenue generation but was also a pioneering company in sustainability as it invested in the removal of more than 56,000 tonnes of carbon during BFCM, which is a response to the increasing demand from consumers for environmentally friendly practices.

# BFCM Marketing Checklist & Strategies

To properly prepare for both Black Friday and Cyber Monday (BFCM), any Shopify store can use proper preparation methods in order to increase sales during this festive shopping season. The following are important tips and actionable expert strategies that are going to help you stay ahead of the game. These actions include the optimization of the store and the planning of exclusive Shopify BFCM discounts as well as the use of social media and retargeting advertising. All these tactics will lead to greater customer engagement and boosted sales. Let’s go to the next steps that you can take to be able to properly prepare your store so that it is the best during Shopify BFCM.

# Pre-BFCM Preparation Tips

**1. Audit Your Shopify Store:**
To start, look at your site through the eyes of a mobile shopper. A site that loads fast and has a mobile-friendly design are good ways to reduce bounce rates and improve conversions. For example, allowing visitors to complete a purchase with just one click can help reduce abandoned carts by simplifying the buying process.

**2. Plan Your Shopify BFCM Discounts**

[[Download images]](https://drive.google.com/file/d/1wMldp_moY2sevV5y7xdzf8YRX9Czo-VR/view?usp=sharing)

The next step is coming up with some great offers, such as "Buy One, Get One Free" or "25% off for the first 100 customers." These Shopify BFCM discounts create urgency. Shoppers looking for the best deals are attracted to them. Properly planning your discounts can also facilitate the clearance of your old inventory while enabling a surge in sales.

**3. Optimize Product Pages**

[[Download image]](https://drive.google.com/file/d/1N_CnNCnle_JmO7p96LQ0VknnQQ1AmeE-/view?usp=sharing)

Ensure that your product information contains high-quality copies that are also SEO-optimized. To win customers' trust and drive sales, clearly indicate the main features & benefits, and add positive customer reviews. Using “limited-time offer” banners, for instance, can help to highlight the best-selling products, compelling potential customers to buy the item before it is gone.

**4. Segment Your Audience:**

[[download image]](https://drive.google.com/file/d/1ZUGeV-_c0-mimXV1BLAxz8AwPJdRbXgQ/view?usp=sharing)

Reel in targeted segments that are based on buyers' patterns & preferences by mining data about customers. You can then send marketing messages that are more relevant to certain groups thus giving a highly personalized touch. An example would be to send the most loyal customers a special discount code to entice them to make further purchases and in return cultivate their brand loyalty.

**5. Prepare Inventory and Logistics**

[[Download Image]](https://drive.google.com/file/d/11_INO-sO5zOHs7V89uryfKnfXxOTYs8o/view?usp=sharing)
Stock up on the items that are sold like hotcakes and ensure that you are well-poised for the onslaught of shoppers' demand. Create scarcity, for example, by using countdown timers, which can quickly lead your customers to make a decision. Sound inventory management prevents stockouts and ensures that customers leave satisfied.

**6. Craft Compelling Email Campaigns**


[[download image]](https://drive.google.com/file/d/1X1krW_7BJB8w81i-6aPHcJCVgo_r5UyC/view?usp=sharing)

Create a series of fascinating emails that will pique anticipation, offer deals, and also keep your consumers updated. For example, you could create a “72-hour Early Access Sale” email for your most loyal customers or write a guide called “Top 5 Gifts for Him/Her”. These types of emails will allow you to remain in the customers’ minds and redirect them to your store.

# **Effective Marketing Strategies for BFCM**

**1. Leverage Social Media:** Use platforms like Instagram, Facebook, and TikTok to build excitement around your Shopify BFCM deals. Tell your audience about sneaky previews of future discounts or create a countdown to BFCM to get them interested in your upcoming events. Besides instilling a sense of belonging among customers, social media marketing allows businesses to reach a wider audience.

**2. Utilize Retargeting Ads:** Whenever a customer visits your shop or leaves the cart, retarget them with ads. For example, offering such a special discount as “10% off if you complete your purchase today” can motivate them to return to your store and finalize the sale. This retargeting method increases the chances that customers will restart the process of purchase.

**3. Offer Exclusive Deals to Loyal Customers:** Give your best customers the chance to shop your BFCM sale or have access to offers that are not for the general public. For example, “Shop our BFCM sale 24 hours early” is something that loyal customers can respond to. When customers feel that they are being appreciated, they will be more likely to make a purchase. Using this method, you will also guarantee further purchases from your customers.

**4. Incorporate Push Notifications:** Take advantage of push notifications to rozanotze flash sales or limited-time offers. For example, a notification that reads, “Hurry! 50% off ends in 2 hours!” can be a source of concern and the formation of haste in making an instant purchase. Mobile shoppers can quickly get a notification to remind them of your brand by using the notifications feature and if they are interested they can buy quickly.

**5. Optimize for Mobile Shopping:** Fully optimize your site to work well on mobile devices, with easy-to-click buttons and fast-loading pages. Mobile-only promotions, such as “Get 10% off when you shop on our app,” can encourage users to download the app and become interested in it. You will also be able to capitalize on those smartphone shoppers who prefer to buy on their phones if you have mobile optimization.

**6. Create Engaging Content:** Develop engaging content such as videos, blog posts, or gift guides like “Top 10 Must-Have Gifts This BFCM” to showcase your products and provide shoppers with some great ideas. Engaging content helps to pull in traffic to your website and can raise your store’s SEO ranking.

**7. Monitor and Adapt in Real-Time:** Keep a close eye on your BFCM campaigns and site performance. Have a backup plan and readily change your BFCM marketing based on what is working and what is not. If a discount code does not work, you can increase the discount or lengthen the time it is valid. Real-time monitoring helps you stay flexible and make data-driven decisions.

By getting on with these tips and strategies, Shopify store owners can prepare well for Shopify BFCM, can use their Shopify BFCM discounts wisely, and also engage the customers which is a good opportunity for more sales during this crucial time of shopping.

# Which Discounts & Offers Work Best

Rather than having unclear discounts that people often ignore, thus ending up in the annals, you as an entrepreneur can make people do something of their own choice. Here’s a fresh look at some effective discount strategies and practical tips for selecting the best Shopify BFCM discounts for your store. Take your business to the next level with such a free offer.

# Popular Discount Types and Their Impact

**1. Tiered Discounts**

[[download images]](https://drive.google.com/file/d/1yon0ttjf_yrXqzTyrzKm7_jMdRtW1HIH/view?usp=sharing)

Implementing tiered discounts, such as "Save 10% on orders over $50, 20% on orders over $100," can encourage customers to spend more. This approach not only increases the average order value but also incentivizes larger purchases. For example, "Spend $75, get 15% off; spend $150, get 25% off" can drive upsells and boost overall sales.

**2. Bundled Deals**

[[download image]](https://drive.google.com/file/d/17ZYmz7ohvTrIw75_cxOIEopkrdCDw7gd/view?usp=sharing)

Create bundled offers like "Buy three, get one free" or "Bundle and save 20% on selected items." Offer them the opportunity to save more if they buy a set of products at a reduced rate. In other words, a "Triple deal Get 2 save 1/3 off" can be purchased during the holidays and even wrapped as a gift.

**3. Limited-Edition Products:** Offering exclusive, limited-edition products or designs available only during BFCM can create excitement and a sense of exclusivity. For example, "Limited-edition BFCM exclusive products" can attract collectors and loyal customers eager to get something unique.

**4. Mystery Discounts:** Engage customers with mystery discounts, such as "Unlock a surprise discount up to 50% at checkout." This tactic adds an element of fun and surprise, encouraging shoppers to complete their purchases to reveal their discount. A "Spin the Wheel for discounts" game can also add an interactive element to your campaign.

**5. Referral Rewards:** The company has to set up a referral program that gives customers points or some other rewards for the new purchases they are referring to friends. To illustrate, "Bring a friend and both of you get 20% off your next order" can support the existing customer base and increase the number of the audience.

# Tips for Choosing the Right Offers
**1. Segment Your Audience:** Along with creating the new feature set, it is crucial to group the Shopify BFCM sales directed to the different customer segments. For instance, offer new customers special plans that attract them while giving the regulars unique benefits that would make them more loyal.

**2. Leverage Data Insights:** By using analytics, you can find out which promotional offer your customers respond to the most. If your previous data shows that conversion rates are higher with the free shipping, then the free shipping should be your main focus for Black Friday and Cyber Monday.

**3. Balance Discounts and Margins:** Be sure that the discounts you give do not cut into your margins beyond repair. Well-positioned proposals like the grouped offers or ran down discounts can have a cost-price relationship for the buyer in addition to your profit percentage protection.

**4. Create Urgency:** Advertise with a countdown timer or limited-availability of the products so that customers take quick action. For example, "24-hour flash sale: 30% off the entire store" is the kind of the urgency that can result in higher conversion rates.

**5. Highlight Value:** Leave no doubt of the benefit of a discount in your advertising. Apart from using power images and short messages, display the pros of your invitations, such as "Save $20 on every $100 spent" or "Members get exclusive early access.

# Break Limitation of Shopify and use Shopify Discount Apps

Enhance your BFCM strategy through top notch Shopify apps crafted to make discounts, shipping, and payment options as efficient as possible.

[All-in-1 Discount (AIOD)](https://apps.shopify.com/all-in-one-automatic-discounts?utm_source=gblog&utm_medium=hackmd&utm_campaign=partnership) Highly recommended 8-in-1 discount app for Shopify. This app is legit because it allows you to create BOGO, bundles, Wholesale offers, volume discounts, stackable discounts & more.

Single app with multiple discount features. Track success of discount campaigns using analytics of AIOD app. Customer support is a+ they help you to set up apps and discounts. Must try.

[Shipzip](https://apps.shopify.com/shipping-based-on-zipcode?utm_source=gblog&utm_medium=hackmd&utm_campaign=partnership). Best for highly customized shipping rates by 100+ shipping rules. Also manage local delivery & store pickup easily. One of the best app for custom shipping rates.

[Payfy](https://apps.shopify.com/payfy-conditional-payments?utm_source=gblog&utm_medium=hackmd&utm_campaign=partnership) Hide or show payments option by conditions like country, product, city etc. Also rename payment options. This app is simple yet effective.

[Shipfy](http://apps.shopify.com/shipfy-delivery-customization) Same like Payfy but this app is for hide, rename & reorder shipping rates by conditions.

# Conclusion

In conclusion, the Black Friday and Cyber Monday (BFCM) campaigns' success can be greatly influenced by the implementation of the proper strategies and tools. To serve your promotional goals smoothly, you ought to be learning from the main trends, giving the relevant discount types, and downloading Shopify store apps such as AIOD, Shipzip, Payfy, and Shipfy.

You can ensure your promotional efforts are effective and make shopping more fun for your customers by appraising, among other things, various discounts and improving the shipping process. You will be able to spot more potential clients, raise the number of conversions, and ultimately get more money if you give good discounts, prepare goods to ship, and offer different methods of payment.

Get ready to run a successful BFCM promotion by coming up with compelling offers, utilizing data-driven decision-making, and ensuring a seamless customer experience to fully leverage this high-trafficked event.