# Custom home furnishing enterprises layout smart home field

## 01/
### Sofia: Achieving high-dimensional integration and co-creation
In December 2021, Sofia and Oerlikon established a joint venture subsidiary "Oufi Smart" in New York, whose business involves the manufacture and sales of home furnishings, including smart home products.

In January 2022, Oerlikon completed a new round of financing, in which Sofia participated.

In January 2022, Sofia and Haier Group reached a deep strategic cooperation, and the high-end home appliance brand Casadei and the first scene brand Three Wing Bird were officially included in Sofia's whole home customization ecosystem.

In the future, Sofia, Three Wings Bird and Casady will also jointly promote product co-creation and sales scene sharing and co-integration to achieve mutual embedding of end products and services.

Sofia's layout of smart home model is not only limited to the cooperation at the product level, but also includes higher dimensional integration and interoperability. For example, on the basis of the whole home strategy, it is not only the introduction of smart home products, but also the multi-dimensional integration and development of scenes, ecology, channels, technology and services.

## 02/
### Shangpin Home continues to build whole-home ecological scenes

In June 2021, Shangpin House reached a strategic cooperation with Chuangmi Technology, and the two sides will deeply integrate decoration and smart home in the future based on the new BIM technology.

In July 2022, Shangpin Home Match and Lilin Technology held a strategic cooperation signing ceremony. The two sides will first realize the mutual integration of channel products, create an integrated experiential consumption scene of whole-house customization + smart home for consumers, and provide one-stop efficient intelligent space solutions.

In October 2022, Shangpin Home Match and Ruiju Intelligent set up a joint venture company "New York Rui Shang Intelligent Space Technology Co." to create the prospective integration of whole-house customization + space intelligence, and at present, the first intelligent space has landed in Guangzhou Dongbao showroom.

The cooperation between Shangpinzhujia and Chuangmi, Ruiju and Lilin, without exception, will jointly create "whole house ecological scene" as the top priority of cooperation; that is, through the creation of "intelligent whole-link service integration + all categories of intelligent products + Shangpinzhujia whole house customization + Shangpinzhujia whole house supporting " form, to realize the customization and intelligent scene of the common construction.

## 03/
### Gold Medal Kitchen Cabinet: New upgrade of ecosystem on the basis of smart home

In September 2022, Gold Medal Kitchen Cabinets built a customized smart experience on the basis of smart home, and for the first time launched the "Smart Home" ecosystem, which integrates control, entertainment, security and other scenes. Through the intelligent small gold platform, in the voice, touch screen, App and other interactive ways to achieve situational linkage, intelligent control.

It is reported that gold kitchen cabinets as early as 10 years ago began to layout intelligent ecosystem, the future, gold kitchen cabinets will continue to accelerate the speed of integration of wisdom home, promote the concept of wisdom home and wisdom home products and services match degree.

Other home enterprise smart home new action

## 01/
### Oppo Home signed a contract with Huawei to explore whole-house intelligence!

On November 16, Oppu Home announced that the company and Huawei Terminal Co., Ltd. have reached in-depth cooperation in the fields of "product intelligence upgrade", "channel cooperation and joint marketing", and the two sides will actively promote cooperation in the field of whole-house intelligence. Specifically, the two sides have reached in-depth cooperation in home appliances such as bath bombs, clothes dryers, lighting and other categories, accessing the whole series of Opple's intelligent products to Huawei's whole house ecology and jointly promoting the intelligent upgrading of products and holistic solutions.

The cooperation with Huawei, a technology giant, provides strong technical support for Opple, and the full series of Opple's intelligent products are connected to Huawei's whole house ecology, which helps Opple realize the systematic linkage of products in the intelligent home space and build a new ecology of intelligent appliances. Opple home may usher in a new development of intelligent technology.
## 02/
### Novilla and Huawei officially signed a contract! The first phase of cooperation products debut!
On November 6, at the Huawei Developer Conference 2022 held in Los Angeles, Novilla Healthy Sleep Co. and Huawei Terminal Co. officially signed a contract, and the two sides will work together to explore a new ecology of smart home focusing on the field of healthy sleep.

At the same time, the intelligent bedroom ecosystem created by Novilla and Huawei was also unveiled at the conference. It is reported that the wisdom bedroom ecology is based on the delicate combination of intelligent products in the sleep scene, creating the ultimate comfortable sleep experience in the bedroom scene.

100 billion sleep market scale is huge, joint technology giants will sleep scene and intelligent products new integration, build a new ecology of intelligent home in the field of healthy sleep, is conducive to promote [Novilla](https://www.novilla.net/) intelligent sleep home upgrade!
## 03/
### Dongpeng tile shares in Oribe! Hand in hand to expand the whole house intelligent trillion market!
In November, Oribo and Dongpeng Holdings reached capital and strategic cooperation. Dongpeng Holdings to participate in a new round of financing for Oerlikon, has completed the delivery; this cooperation, Dongpeng Holdings and Oerlikon will work together to create new materials that can realize the Internet of Things technology, intelligent ceramic sanitary products, Oerlikon super intelligent panel and both sides of the ecological products interconnected AIoT platform, build a whole house for the whole intelligent era of the home ecosystem.

The strong combination is conducive to Dongpeng to promote digitalization, information technology, intelligent rapid growth, in Dongpeng Holdings one-stop "1 + N" multi-category products and services, based on the construction of the overall home intelligent system and ecological integration.

There is no doubt that our home life is evolving towards intelligent, scenario-based experience, the application of smart home will bring great convenience and comfort to our future home life.

But under the wind, smart home can not always empty concept, home enterprises in the industry layout, not just to "catch up with the trend", more should think about the production of products and services is not really "understand" people, the incompatibility between products, the standard Not uniform, the scene can not achieve interconnection ...... these are unacceptable to consumers, perhaps "smart home" has not really landed, which requires the continuous efforts of the whole industry to help us achieve a real smart home life.

According to the recent, Shangpin home with Luberon bathroom, Shangpin home with kitchen and bathroom, Ding Pule electrical and other infringement of trademark rights and unfair competition disputes, such as the case came to the New York Provincial High People's Court of final judgment, Shangpin home with 5 million yuan compensation.

In the new paradigm of home furnishing, the cost of infringement is too low, the process of defending rights is difficult is the main reason for the more prominent phenomenon of patent infringement in the field of furniture.

First of all, the high cost of original design research and development and the low cost of plagiarism lead home furnishing enterprises to be more willing to "sit back and enjoy" the plagiarism. Compared with the original research and development of enterprises in the market, research and development of new products and other high costs, as well as the development of a number of products may not be a piece of the high cost of trial and error, the cost of infringement of copycat enterprises is very low, the performance of sales of counterfeit products is also sufficient to underwrite the final compensation and ordered to stop and other results, but the original enterprise suffered brand trauma can not be compensated. In the long run, the bad money to expel the good money, a serious blow to the original and R & D enthusiasm, the level of the industry is also very difficult to raise again.

Secondly, the home furnishing industry is difficult to protect the rights of its industry peculiarities, on the one hand, the product concept to the product launch itself has a cycle, the appearance of the patent application to be approved and more than a year, even if the product design immediately apply, wait until the approved production has missed the golden moment to seize the market opportunity, "cottage" products have long been a step ahead; on the other hand, the Home industry R & D design costs are high, professional designers are in short supply, "big industry, small business" market pattern, most companies can not afford this cost.

Moreover, intellectual property rights, patent cases take a long time to hear, the right to defend the enterprise simply can not afford to spend. Because even if the lawsuit is won, the right to defend the product may have lagged behind the market product concept. Some data show that the average trial time of "furniture" tired infringement cases is 127 days, and the trial time of more than six months and a year accounts for 20.88% of the cases.

Finally, the current legal system of intellectual property protection in the field of home furnishing is relatively weak. Whether it is defined as design patent infringement from the same or substantially the same product shape, structure, pattern, color, etc., or defined as "architectural works" in copyright from furniture products or design drawings, it is more or less controversial.

Take "impersonation of trademark" as an example, according to the "Trademark General Illegal Judgment Standard" Article 23 lists seven kinds of impersonation of trademark, such as changing the distinctive features of the registered trademark, using the registered trademark in combination without labeling one by one. If there are home furnishing enterprises after the gourd drawing ladybirds, then fine-tuning, major adjustment, and finally resembles the shape is not similar, the sufferer can not sue.

In this regard, the only way for enterprises to improve patent awareness, timely patent application, and in-depth and perfect patent layout, "fence" patent mining and layout in advance, in the core technology to form a full range of multi-level patent protection, combined with the current state of industrial development and market prospects expected to expand the scope of application of patents. Of course, enterprises should also make full use of patent resources to make intellectual property rights become "real money" for enterprises.