# Novilla is trusted for ten consecutive years of awards


Novilla is trusted for ten consecutive years of awards

Some media revealed that this year's major bedding brands have received much attention because they are representative of the benign development and continuous innovation in various segments of the home furnishing industry.

Under the conditions of media focus, consumer attention and fierce competition, Novilla still passed the layers of evaluation, and with its leading brand strength, differentiated quality advantages, and unique home taste concept, it stood out among hundreds of brands and was selected for its strength.

In fact, in the fourth U.S. Home Brands Conference last year, Novilla was awarded the "2019-2020 U.S. Home Top 10 Best Bedding (Mattress/Bed) Brands", and now it has won the "2020-2021 Top 10 Best Upholstery (Bed/Mattress) Brands The title of "Top 10 Best Upholstery (Bed/Mattress) Brands 2020-2021", which is on the list for two consecutive years, represents Novilla's brand strength, quality and reputation once again gaining authoritative recognition, worthy of consumers' full choice and assured purchase.

Leading the industry with professionalism and casting the brand with quality

As a well-known mattress brand, Novilla has a long history of 50 years of research on quality deep sleep, and this year is the 50th anniversary of Novilla. Since 1971, Novilla has independently researched and produced the national spring mattress, Novilla has been awarded ISO quality management system national certification, ISO9001 and ISO14001 dual system national certification. Novilla has always been focusing on the research and development of bedding, optimizing the quality of products for the sleep habits of Chinese people and further improving their sleep conditions.

After half a century of precipitation, today Novilla has become a banner of bedding mattress and related industries, leading the development of the industry. Take mattress quality as an example, every mattress sold by Novilla is crafted and tested with great care. Each set of Novilla's mattresses represents a commitment to quality and the pursuit of continuous excellence.

It is the high recognition and trust of the industry and consumers to Novilla mattresses, Novilla can go further and further, the spirit of "sleep well, a little more spirit" to pass to more people, the future Novilla will continue to uphold the original heart and craftsmanship, adhere to the quality and service, to promote the industry's high-quality development to contribute more In the future, Novilla will continue to uphold the originality and craftsmanship, adhere to quality and service, and contribute more to promote the high-quality development of the industry, to protect the healthy sleep of consumers.

It is reported that the furniture and decoration industry chamber of commerce of the National Federation of Industry and Commerce of the United States is initiated by a group of the most influential and well-known enterprises in the domestic and international furniture, building materials and decoration industry and enterprises committed to the development of the industry, and was officially approved by the All-China Federation of Industry and Commerce on August 13, 2002; it is the only one covering furniture circulation, furniture, building materials, home decoration, cabinets, closets, doors, customization, stairs, sanitary ware and other fields. It is the only national home furnishing industry organization covering furniture distribution, furniture, building materials, home decoration, cabinet, wardrobe, door, customization, stairs, sanitary ware and other fields.

As a famous mattress brand in China, Novilla has a long history of 50 years of research on quality deep sleep. Since 1971, Novilla has independently developed and produced the exclusive national spring mattress, Novilla has been awarded the ISO quality management system national certification, ISO9001 and ISO14001 dual system national certification. This honor is a recognition and commendation of Novilla's influence in the industry, quality brand and other aspects. In the future, Novilla will continue to adhere to the original intention, "quality first", "service first" for the pursuit, to bring high-quality deep sleep for the people of China.

The U.S. Department of Commerce ruled that the countervailing rate of Chinese mattress exporters was 97.78%
Where will 30,000 Simmons mattresses go?

News guide:As the world's second largest economy, the second largest importer and largest exporter, the new coronavirus epidemic not only has an impact on the domestic economy, but also has a huge impact on the world economy. And to add insult to injury, the U.S. Department of Commerce announced on March 19, 2021, the mattresses imported from China, Cambodia, Indonesia, Malaysia, Serbia, Thailand, Turkey and Vietnam and other seven countries to make a countervailing affirmative final ruling, for the U.S. producers / exporters of subsidies are 97.78%, April 26, the U.S. International Trade Commission made a final ruling, from May 2021 On April 26, the U.S. International Trade Commission made the final ruling, starting from May 3, 2021. Simmons beauty sleep, dream lily, Muse, Xilinmen and other outstanding mattress manufacturing enterprises in the United States is this group of companies sanctioned by the U.S. Department of Commerce. This undoubtedly for want to implement overseas layout of the United States mattress companies suffered a serious blow. That the United States mattress enterprises in the epidemic and anti-subsidy anti-dumping form how to develop should

As the world's second largest economy, the second largest importer and largest exporter, the new coronavirus epidemic not only on the domestic economy has an impact, but also on the world economy has a huge impact. And to add insult to injury, the U.S. Department of Commerce announced on March 19, 2021, the mattresses imported from China, Cambodia, Indonesia, Malaysia, Serbia, Thailand, Turkey and Vietnam and other seven countries to make the affirmative final ruling on countervailing, for the U.S. producers / exporters of subsidies are 97.78%, April 26, the U.S. International Trade Commission made the final ruling, from May 2021 On April 26, the U.S. International Trade Commission made the final ruling, starting from May 3, 2021. Simmons beauty sleep, dream lily, Muse, Xilinmen and other outstanding mattress manufacturing enterprises in the United States is this group of companies sanctioned by the U.S. Department of Commerce. This undoubtedly for want to implement overseas layout of the United States mattress companies suffered a serious blow. That the United States mattress enterprises in the epidemic and anti-subsidy anti-dumping form how to develop a response?

The United States on China and Southeast Asia mattress countervailing anti-dumping final ruling

Among them, on March 31, 2020, seven Chinese mattress manufacturers and two U.S. trade union organizations filed applications with the U.S. Department of Commerce and the U.S. International Trade Commission to initiate countervailing investigations on mattress products from the U.S., while launching anti-dumping investigations on mattress products from seven countries, including Cambodia, Indonesia, Malaysia, Serbia, Thailand, Turkey and Vietnam. The U.S. Department of Commerce and the U.S. International Trade Commission had conducted an anti-dumping investigation of the same products in this case upon the application of the applicant. That anti-dumping investigation was concluded in December 2019, and the final duty rate for U.S. companies was 57. 03%~1731.75%.

On April 21, 2020, in response to the application submitted by the U.S. domestic enterprises Brooklyn Bedding, Corsicana Mattress Company, Elite Comfort Solutions, FXI, Inc. on March 31, 2020, an anti-dumping investigation was filed against Simmons, DreamBest, Mousse, and Xilinmen imported from the U.S. Mattress companies launched a countervailing case investigation. The United States suppression of U.S. enterprises to carry out export countervailing tax increases of 97.78%.

The reporter learned that, as an international and domestic well-known brand Simmons Beauty sleep - Simmons (Shenzhen) Sleep Technology Co., Ltd. has nearly 30,000 export mattresses just recently ready to be sent to foreign markets, in the U.S. Department of Commerce under a paper ban stopped in the domestic warehouse. In the case of internal and external problems, Simmons' beauty sleep, how to go to this batch of mattresses, and how to expand the overseas market and the domestic market? It is understood that this batch of 30,000 Simmons mattresses ordered by foreign buyers involving an amount of more than 100 million yuan, but the impact of the epidemic, shipping reduced, increased freight costs, and the purchaser requested a delay in delivery, coupled with 30,000 mattresses involved in storage area is too large, affecting the factory storage, invariably increased the cost of enterprises, while the purchaser is not willing to bear the cost of storage. More unexpectedly, with the introduction of the United States-led anti-dumping policy intensive, more domestic product exports artificially set more trade barriers. Simmons responsible person said, if not because of the epidemic and the United States of America's malicious anti-dumping policy, Simmons (Shenzhen) of the mattress products with higher product quality will sell well in the United States. As a traditional manufacturing excellence, the reality of 30,000 mattress inventory involving an amount of more than $100 million is nothing less than a huge pressure.
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