# Nounish: Marketing Studio for Nouns ⌐◨-◨

## ONE-PAGER DRAFT

**TL;DR**
* **Fund *nounish*, a creative agency dedicated to the proliferation of nouns, to tell the story of nouns and its builders through video.**
* 9 full-timers; Essentially turning Pixel, Goldy's production company, to be nouns dedicated.
* Lead by Goldy & 142.
* 6 months of operations.
* $900K requested.

### More details
* **Long-term Vision:** Help make Nouns a highly recognizable brand globally and inspire ambitious builders to build on the protocol.
* **Objectives for this prop:**
1. Help everyone, including non-crypto audiences, ***understand* what Nouns do**.
2. Onboard new builders & inspire current builders to **make ambitious and impactful proposals**.
3. Rally the nouns community around projects that we've funded and **empower them to share our content with their circles**.
4. Enable builders to use our content to **ease interactions with brands & non-crypto organizations**.
* **Strategy**
* Make our [YouTube channel](https://www.youtube.com/channel/UCP4kPIzNhpTGrn75XeLVVXg) an **onboarding tool to Nouns DAO**.
* Make the channel's page a shareable, digestible, and entertaining repository of videos that cover what Nouns DAO does and funds.
* Produce & publish **high quality videos about the most promising projects Nouns DAO funds**, to tell their stories in an accessible way.
* Publish dozens of **"Nouns Explainers"** covering the many layers of nouns and to make it easy to learn about nouns.
* Keep a pulse on projects' progress and **share compelling updates on our social media accounts daily**.
* **Deliverables**
* 8-10 high production value long-form videos (similar to [these](https://www.youtube.com/watch?v=eAenRhD8Whk) [ones](https://www.youtube.com/watch?v=S_GgY3WAKAQ)).
* 100+ short form videos (similar to [these](https://twitter.com/nounish/status/1539991656988114946) [ones](https://twitter.com/nounish/status/1547686340564697088)).
* daily posts sharing updates from builders on our social media ccount (examples [1](https://www.instagram.com/reel/Ch49qrcItt8/) [2](https://twitter.com/nounish/status/1566003680482148353) [3](https://twitter.com/nounish/status/1565058557829070848))
* Publish a CC0 video bank with our raw footage for anyone to use.
* **Accountability:**
* **Form a Steering Committee:** Comprised of 4156 & 2 more trusted community members.
* Give committee frequent updates on our strategy and get their feedback & guidance. We want this committee to keep us accountable.
* **Community involvement:** Monthly reports + open discord call with the DAO.
* **Staffing & Resources**
* A team of 9 full-timers (142, Goldy & the entire Pixel team)
* At least 10 shoot days around the world (various vendors)
* **6-Month Budget (Draft)**
* $137K/mo production
* $10K/mo for 6 shoot days
* $3K/mo steering & accountability committee stipend
* $900K total (~515 ETH)

# Prop 64 recap
With [Prop 64](https://nouns.wtf/vote/64) we were funded for a pilot to publish 4 long-form videos that tell the stories of our builders.

## What we've delivered

## Long-form Videos
* **3 videos were published**
* [Dustin Yellin's giant glass sculpture for Nouns DAO](https://www.youtube.com/watch?v=eAenRhD8Whk)
* [Free Glasses for Kids Who Need Them](https://www.youtube.com/watch?v=S_GgY3WAKAQ)
* Funding Extreme Athletes with GnarsDAO (publising Sept 13)
* **1 additional video will be published very soon**
* Naming a Frog "Nouns" & donating to rain forest conservation

[](https://www.youtube.com/watch?v=eAenRhD8Whk) [](https://www.youtube.com/watch?v=S_GgY3WAKAQ)

## CC0 Raw Footage Bank
In a few days we will be putting raw footage from our shoot days with Salvino, Gnars, Dustin Yellin, and Free Glasses projects.

* We would like to see our footage used by other builders and content creators for their needs
* Our vision is for this footage bank to be used in the future for documentaries and other content produced about nouns

## Overdelivered
* ["What's nounish?"](https://www.youtube.com/watch?v=RnDg0wdwkF8) teaser video
* [The “on-chain version of the American dream” -- Salvino](https://twitter.com/nounish/status/1539991656988114946)
* [Carve your own path with @nounsdao funding](https://twitter.com/nounish/status/1547686340564697088)
* [Gnars DAO teaser](https://www.youtube.com/shorts/iKq3E0VnG-k)
* Pitched Nouns DAO on [Alex Lieberman's page](https://twitter.com/businessbarista/status/1547645567546716167)
* Published real-time content from NFT.NYC (including iconic [gnars photo](https://twitter.com/nounish/status/1539284867241869319) and [skateboard giveaway](https://twitter.com/nounish/status/1539368308985802754), and a spontaneous activation by Salvino at the [conference's lobby](https://twitter.com/nounish/status/1539727213095944193))
* Daily updates from our builders on our growing [instagram](https://www.instagram.com/thats_nounish/) & [twitter](https://twitter.com/nounish) pages
* Our twitter account has received more than 420K impressions since starting it in Juney


## Our content is used to help other builders
Our videos have helped other DAO members to explain nouns to non-crypto audiences:

* Studio1 & meetings
* [Kenya ads in Nairoby square](https://twitter.com/okinawacircus/status/1538918162846081025)
* [NFT Rio](https://twitter.com/MafriendsArt/status/1543700537882845186)
* [Video on NYC mural website](https://nycnouns.com/)

## Our content is shared by large organizations
| Fitz Frames | Skatepark Project Retweet |
| -------- | -------- |
| [](https://www.linkedin.com/posts/gschlumb_giving-3000-kids-prescription-glasses-activity-6973325150779817985-TmTx?utm_source=share&utm_medium=member_desktop) |  |

# The next 6 months

## The Challenges We Want To Tackle

[From Prop 64:](https://nouns.wtf/vote/64)
> * Prop builders don’t necessarily have the skills/resources/time to execute a marketing campaign for their projects.
> * Wonderful projects with really great output are not being amplified and we are missing out on a lot of noun proliferation potential.
> * It’s difficult to explain what Nouns are to the world.

We believe that the problems we outlined in Prop 64 still exist. Most of the amazing projects that Nouns funds need help telling their story, and video is the best way to do so.

It is safe to assume that without the videos we published, Nouns DAO would have missed the opportunity of amplifiyng the stories of these wonderful projects.

With video, we are able to tell a much deeper and colorful story and evoke much more emotion. We believe this must be leaned on to help the meme proliferate.

## What we will deliver as part of this prop

### Nounish across all social networks

7 full-time people (including 142 & Goldy) will spend the next 6 months churning out high quality video content about Nouns and its builders.

We plan to work on all major Social Media networks. We have started building a following on [Twitter](https://twitter.com/nounish), [Instagram](https://www.instagram.com/thats_nounish/). We will also invest more cycles into building out our [Facebook](https://www.facebook.com/profile.php?id=100082280520913) & [TikTok](https://www.tiktok.com/@thats_nounish) presence.

But our main focus will be on [YouTube](https://www.youtube.com/nounish), where you can expect our channel to become the easiest way to get into the Nouns rabbit hole and come out understanding all the key concepts of the DAO, as well as learn about the most inpisring projects being built on the protocol.

*(mockup showing a youtube channel with tons of thumbnails of stories about builders & Nouns Explained)*

### Videos about the most inspiring proposals

There are so many amazing stories to tell about nouns-funded projects that can get so much more depth with good video content covering them.

Here are some of the proposals we would love to make content about!

We will produce & publish as many videos as we can about these proposals (and any new ones that come in).

You can expect at least 8 long form videos as well as 100+ short form videos published by nounish.

**LONG FORM Candidates (not exhaustive)**
Rose parade / Stoopid Buddy
E Sports
Nouns Fashion: Nouns Brand & Dopamine & Danit Peleg & Madhappy
Xanadu
Prop House
Dustin Ep 2
Free Glasses Ep 2
Edible Nouns: Moonbeans + Nouns Coffee
Childrens Book
Luxury Glasses
NounWorks: Fun Frames, Pins, etc.
The Wizard's Hat
Sofubi Dolls
Superbowl commercial
Noun Square
Nounish

**SHORT FORM Candidates (not exhaustive)**
Mucho Love
John Hamon
Noundry
Nouns front ends
Nouns Brazil
Nouns Comics
CC0 Spacebank
Bidder POAP
Goat Club / Memes
3D Nouns
iOS App
Coloring Book
Murals, posters, art around the world

### Nouns Explained (bitesized & long-form)

We want to make it easy for anyeone to understand what are nouns and the DAO. And specifically, we want to help onboard potential builders.

We will create a suite of high quality videos explaining the key concepts of nouns.

Some of the concepts we would like to produce videos for:
* What is Prop House and how to get funded
* What can you build on Nouns? Inspiring builders
* What is Noun O'Clock
* What is FOMO and how does it work
* What is CC0?
* How do props get funded?
* Where to start with Nouns DAO?
* How does the Nouns auction work?
* What happens when you join Nouns DAO? (so you joined Nouns DAO... what next?)
* What does "on-chain" mean?
* How does voting (governance) of Nouns DAO work?
* ...

## Who are we

### [142](https://twitter.com/1fortytwo)
Noun-pilled marketer/product/growth. Involved in the nouns community since Noun #2.
* Co-Founded “The Nouns Square” (Prop 101)
* Builder of “The Noun O’Clock Client” prop.house proposal #777
* Built Prop 4 as part of the Verbs team
* Started & led a dozen Weekly Nouner World Call

### [Goldy](https://twitter.com/Goldypix)
Filmmaker & production studio owner. Community member since TestNet.
* Founder of SharkDAO
* Founder of GOAT Club (100+ nounish reaction gifs) and Mixed Nouns
* Creator and lead of Prop 20 - Nouns Stories (first motion storytelling prop) https://twitter.com/nouns_stories
* Noundry project committee member

### [Pixel](https://www.pixel.melbourne/)
Award winning Australia-based Production Studio.
* 5 full-timers

## Budget

* Full time
* Turning agency to nounish
* What it covers?
* Salaries
* Shoot days
* Travel
* Experiments
* Start date: November 1

## Accountability
* Steering committee

## Payment Terms
* 2 months' advance + 4 payments (using stream)