# Exame MNEC

### Questão 1

Key Partners:
Certona
High-end luxury brands
Alibaba and Richemont - (tech provider?)
Syte - (For product suggestion)

Key Activities:
Online Sales
Data analytics of customer data

Key Resources:
Luxury Brands
Online Platform
Frontend/Backend technology system

Value Propositions:
wide but curated selection of goods from the best brands
superior customer service
an element of discovery convenience
quick deliveries
offer returns at no charge

Customer Relationship:
superior customer service
offer returns at no charge

Customer Segments:
young men and women

Channels:
Online e-commerce platform
Physical Stores

Cost Structure:
Developers for their platforms

Revenue Stream:
Online Sales
Partnerships with brands - charging a total of 25% on the sale of each good

### Questão 2
Contractual commitment -> exclusivity contracts
network effects

To enhance Lock in : Loyalty programs for the brands...

### Questão 3

- Farfetch can collect a huge amount of data, and through this dataset, can use machine learning to automate decision making.
- Farfetch partnered with an AI-empowered omnichannel personalization solution: Farfetch can make sophisticated product suggestions to their customers in real time and across all customer touch points

Looking ahead, they could use the data gathered to better optimize their business processes, augmenting sales by predicting user trends. Also their Backend technology system with the ai technology could be better optimized to find products around the globe and enhance delivery time thus creating value for their customers.

### Questão 4

As they open the physical store they create an Omnichannel model. They can then use the strategies such as making the experience unforgetable, strengthen the analytics capabilities to understand consumer needs, improve network for exponential growth.

It would affect their channels by creating physical stores. They would need employees and stock to supply, manage and attend these stores (cost structure), changing their key activities (stock logistics (cost structure), physical sales).

### Questão 5

Customized integrated solutions provider -> offer integrated product service solution that are highly cusomized