Why We Click: Studying Threat Actor’s use of Principles of Persuasion to Increase Successful Execution
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:::info
- **Date:** Oct.30th 16:20-17:00
- **Speaker:** Joshua_Miller
- **Category:** General - Main Track

> Why do we click? Threat actors continue to have continued success in eliciting targets in engaging operations in order to further intrusions. When we begin to look at cyber threat activity, we can see that throughout the threat landscape, we can see threat actors using Cialdini’s Principles of Persuasion to increase the effectiveness of their operations. Regardless of an actor’s level of sophistication, they have begun to use 6 Principles of Persuasion to enhance the effectiveness of their techniques and increase victim engagement from initial approach through post-exploitation. Once we identify examples the six Principles of Persuasion being used in the wild, we can see why they would be useful for threat actors ranging from low level criminal scammers to more advanced nation state actors. Can we better identify what elements of human nature are enabling these malicious actors in order to inform and improve our defenses.
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###### tags: `CODEBLUE2019`,`CODEBLUE`