---
# System prepended metadata

title: Build/Hack for selling

---

[TOC]

# Build/Hack for selling


## Sales 2020-01

* Release of desktop.ungleich.ch - 2020-01-20 (?)
* Zero Carbon Cloud (ZCC) / Zero Carbon hosting
    * ticket 7613 https://redmine.ungleich.ch/issues/7613
    * Related: https://github.com/vrde/notes/tree/master/zero-carbon
* Chat as a service
    * Mattermost
    * Matrix
        * Related: https://www.modular.im/services/matrix-hosting




## Sales promotions 2020

* FOSDEM 2020-02-01/02
* IPv6 day
* Sysadmin day
* 

## Sales run 2019-12-30/31

### Redefine topics, crazy reachout

* Topics
    * ubuntu vps
    * service based
        * mattermost
        * matrix
        * mastodon
* Strategy
    * discount?
    * or promo?
    * limited

* Target very specifically, but very intense
* Word by mouth
* Calling people
    * Beat
    * Gerd
* Packages
    * 5x 1000 CHF
    * 10x 500 CHF
    * 20x 250 CHF
    * 50x 100 CHF


### Stoppers

* content creating takes long

## Sales run 2019-12-24+


* Changes in 2020?
* Schnäppchen des Jahrzehnts
* Menschen Retten, etwas gutes tun
* Referals
    * percentage plus one time
* Target audiences
    * Studenten (!)
    * Climate activists
        * Climate activists
    * Chinese activists
        * Language
        * Finding people
* Reach out to people
    * Benni
    * Joseph
    * Gerd
* Channels
    * Facebook
    * Twitter
    * Google ads
    * Advertisement at Alibaba
* Actions / sales
    * Yearly payment for 512MB VMs
    * Buy 5 get 1 free
* Products
    * IoT VM
        * json
        * ipv6
    * Coffee machine with VPN + VM

## Referal program

* etcd as base
* getting new user (?)

## Sales run 2019-12-14

### plan last days

| date | who? | what? |
|---|---|---|
| 2019-12-17 | sanghee | release fedora 31 31%: **DONE** |
| 2019-12-17 | sanghee | create photographer page |
| 2019-12-17 | nico    | reach out to photographers |
| 2019-12-17 | sanghee | create chat-as-a-service offer / website |
| 2019-12-18 | sanghee | release / publish chat-as-a-service |
| 2019-12-18 | sanghee | Nico's birthday party 37% discount on everything! **DONE**  Only today! |
| 2019-12-19 | sanghee | Create CentOS 8 page |
| 2019-12-19 | sanghee | 8% discount on all centos orders until end of year (?) |
| 2019-12-20 |  |  |



Items that should go into the queue

* CentOS 8
    * https://redmine.ungleich.ch/issues/7478
* Maybe Matrix-as-a-Service
* Certainly Chat-as-a-Service


### actions taken

* brainstorm ways to go
* researching facebook audiences, finding possible targets
* ramping up traffic ith blog posts

### methods

* reaching out to people directly
* We can offer discounts (up to 50%)
* There are tons of slack channels!



### Channels

* Slack chats
* linkedin
* twitter
* instagram advertisements

### audiences

| audience | size on various platforms | related products | 
|------|-----|----|
| fedora | |
| ipv6 in europe | facebook: 1,100,000 |
| ipv6 english speaking | facebook: 850'000 |
| german speaking photographers in Switzerland | facebook: 1'500'000 |
| german speaking photographers in de/ch/at | facebook: 22'000'000?? | glarnercloud-5TB |
| doctors in the cosmetic surgery uk | | glarnercloud-5TB |
| lawyers in the US | | glarnercloud-5TB |
| interested in "swiss made" | facebook: 7,900,000 | ? |
| interested in "sustainability" | facebook 200'000'000 | !! |
| hackers | facebook: "Hacker (computer security)": 5'600'000 |
| (climate) activists, privacy, ... | | chat-as-service |


### product sizes

* 10000 / price_per_product
* daily: divide by 16

| price  | total required  | per day | sample products |
|------|-----|-----|-----|
| 2.5 | 4000 | 160 |
| 25 | 400 | 25 |
| 60 | 166 | 10 | chat-as-a-service-m |
| 100 | 100 | 6.25 | Glarnercloud 5TB |

### products and prices

| name | description | for whom | price / month |
|----|---|----|----|
| glarnercloud-5TB |  5 TB online storage | small office ( up to 5 people), photographer | 96.5 |
| chat-as-a-service (S):starter pack | mattermost (2/2/20/0) | up to 500 people, up to 50 active | 21 |
| chat-as-a-service (M): | mattermost (4/8/20/500), we give discount when growing volume | up to 1000 people, up to 100 active | 58.5 |
| chat-as-a-service (L): | mattermost (12/32/20/1000) | up to 5000 people, up to 500 active |  186 |
| git-as-a-service starter | 2/8/20/500 | developers | 45+7.5 = 52.5 |
| git-as-a-se
t/lightening speed | 4/16/20/1000 | developers | 83+15 = 98 |



### products + description

#### chat as a service

* privacy
* swiss based
* encrypted communication using HTTPS
* Can only be seen in Switzerland (might need to rephrase this one:
* Data Storage in Switzerland, protected by Swiss law: the data will not be handed out to authorities as long as there is no Swiss court ruling. Even when the Swiss court orders data submission it will be strictly the relevant data to the specific case.
* Swiss chat
* Secure chat
* Alternative to Slack, Whatsapp, Telegram, Rocketchat
* generic product
* 37% discount because of the birthday of ungleich's CEO
    * Don't mention VM
    * privacy
    * swiss based
    * additional offer: remote backup
    * For companies
    * For acivists
    * For hacktivists
    * Swiss privacy laws 



#### glarnercloud-5TB

* Name for ... = ...?
Zurich Photographers (DE, individual)

|name|email|
| ---- | --- |
|Oksana Bernold|oksana@bernold.ch |
|Veonika| hi@bendik.ch |
|Tamara Ferrari | tamara.ferrari@artamis.ch|
|Alex Tseli| alex@alextseli.com|
|Jonas Wiemann|wiemann@wiemann-mediendesign.ch|
|Janette Gloor|photo@janettegloor.com|
|Sebastian Grundgeir|kontakt@sgg-photography.com|
|Matthias Gaberthüel|matthias@fjeril.com|
|Louis Rafael Rosenthal|louis@louisrafael.com|
|Stephan Ulrich|welcome@stephan-ulrich.ch|
|Marcello Keller|hello@artefakt-fotografie.ch|
|Michael Stöcklin|info@nitamiphoto.com|
|Patrick Kunz|info@patrick-kunz.com|
|Beat Baschung|beat@beatbaschung.ch|
|Raphael Spillmann|info@raphaelspillmann.com|
|Riccardo Galardi| info@galardi.ch|
|Philippe Wiget|info@photographers.ch|
|Elena Widmer|elena@elenawidmer.com|
|Nadine Jayaraj| info@nj-photographs.com |
|Peter Hebeisen|studio@peterhebeisen.com|
|Alexandra Rätzer-Graf|kontakt@alexandraraetzer.ch|
|Johannes Diboky|contact@johannesdiboky.com|
|Amelie Clements|contact@amelieclements.com|
|Stefan Hellberg|info@stefanhellberg.com|
|Sandra Kennel|contact@sandrakennel.com|
|Gloria Bresson|gloria@photomedia.ch|
|Monica Tarocco|monica@monicatarocco.com|
|Zlatana Lecrivain|zlatana.lecrivain@gmail.com|
|Andreana Scanderbeg|Office@ScanderbegSauer.com|
|Pascal Wasinger|info@pascalwasinger.com|
|Michel Jaussi|michel@jaussi.com|
|Lauretta Suter|info@laurettasuter.ch|
|Martin Bissig| martin@bissig.ch|
|Tom Licht|mail@tomlicht.org|
|Caroline Dyer-Smith|hello@carolinedyersmith.com|
|Simon Tanner|mail@simontanner.ch |
|Lorenz Richard|hello@lorenzrichard.com|
|Ariel Huber|a@arielhuber.net|
|Flurina Rothenberger|mail@flurinarothenberger.ch|
|Irina Garcia|mail@irinagarcia.com|
|Oliver Oettli|oliver@oliveroettli.ch|
|Jean-Luc Grossmann|jean-luc.grossmann@photopulse.ch|
|Pia Grimbühler|contact@piagrimbuehler.ch|
|Michael Bosshard|info@metamorphoto.com|
|Daniel Hager|daniel@danielhager.com|
|Angela Straub|contact@as-photography.com|
|Monika Seyffer|monika@nikasphotography.com|
|Ellin Anderegg|info@ellin.ch|
|Thanh Berthou|info@atelierelb.com|
|Isabel Nao|isabel.nao@gmail.com|
|Alexandre Bourguet|me@alexandrebourguet.ch|
|Pascal Zeller|info@alpinphoto.com|
|tabea vogel|info@tabeavogel.ch|
|Marina Horvat|fotolenslines@bluewin.ch|
|Ofelia Kaminski|info@bitte-laecheln.ch|
|Lisa Carvalho|mail@lisaphotography.ch|
|EVREN TÜRKER|info@your-photo-experience.com|

--- ALL ABOVE EMAILS were contacted on 2019-12-19

Zurich Photographers (DE, comapny/team/org)

|name|email|
| ---- | --- |
|Rene Hauser|info@renehauser.com|
|DS PHOTOGRAPHERS | info@dsphotographers.ch|
|Artify|info@artify.email|
|NORDSTUDIO|studio@nordstudio.ch|
|Swiss School of Photography|info@swissschoolofphotography.ch|

Zurich Photographers (EN)

|name|email|
| ---- | --- |
|Justin Hession|justinhession@hotmail.com|
|Cloudia Chen|info@cloudiachen.com|
|Evgenia Lisak|evgenia@evgenialisakphotography.com|
|Ruth Hofmann|info@hofmannphotography.com|
|Emma Wilson|hello@storyofyourday.co.uk|
|Magnus Bogucki|contact@magnusbogucki.com|
|Ioannis Mallidis|johnmallidis@gmail.com|

Zurich Photographers - we know

|name|email|
| ---- | --- |
|Stefan Altenburger|info@stefanaltenburger.com|

No email 
|name|email|
| ---- | --- |
|Swiss Association for Contemporary photography|http://www.near.li/en/photographers|


Filmmaking Zurich
|name|email|
| ---- | --- |
|Westpoint (team) Urs Rüegg (Founder)|hello@westpoint.ch|
|Gilles Germann|gilles@hillton.ch|
|Sebastian Cepeda|info@viven.ch|
|Lukas|lukas@baerlocher.ch|
|Adrian Sandmeier|contact@youstream.ch|
|d.schildknecht@dpvideo.ch|info@dpvideo.ch|
|Gregory Koefer|contact@gregslens.com|
|Armonica (team)|info@armonicafilm.ch|
|Marck (Filzbach!)|marck@gmx.ch|
|Daniel Grunder|bitte_eintreten@dreirad.ch|
|ROMAN LEHMANN|roman.lehmann@studioeins.ch|
|URS SLOKSNATH|urs.sloksnath@studioeins.ch|
|Zoran Stojanovic|zoran@pixel-love.ch|
|Heinz|info@schaub-movie.ch|
|Tony Mola|tony@blackframe.ch|
|Kameramann.ch| info@kameramann.ch|
|Andreas Rüppel|ar@ccmedia.ch|
|Dexter Müller|dm@ccmedia.ch|
|Manuel Fischer|contact@freshpixel.ch|
|dh visuals (team)|info@dhvisuals.ch|
|christian mossner|info@christianmossner.ch|

Filmmaking Geneve
|name|email|
| ---- | --- |
|Pier-Yves Menkhoff|info@lemariage.ch|

Aerial Photography

Climate related company in Zurich

|name|email|position|website|company|memo|
| ---- | --- |---| --- | --- | --|
|Urs Brodmann|management@firstclimate.com|CEO Scwheiz|https://www.firstclimate.com/|FirstClimate (Switzerland) AG| |
|Mathias Bürgi|mathias.buergi@swissclimate.ch|CEO|http://www.swissclimate.ch/| Swiss Climate||
|Patrick Biber||head of IT/sysadmin|https://www.southpole.com/|South Pole|google partner (https://network-it.ch/)|
|Robert Spielmann|robert.spielmann@myclimate.org|ICT Senior System Specialist|https://www.myclimate.org/|Myclimate|
|Angelica Nominato|angelica.nominato@myclimate.org|ICT system specialist|https://www.myclimate.org/|Myclimate|
||info.schweiz@quantis-intl.com||https://quantis-intl.com/contact/#switzerland |Quantis|ZH, Lausanne, Bellinzona|


Climate org in CH

|name|email|position|website|company|
| ---- | --- |---| --- | --- |
|Stefan Weisfeld|info@weisfeld.it | Sysadmin| https://www.ipcc.ch/working-group/wg2/ | IPCC(The Intergovernmental Panel on Climate Change)|
|Tim Waterfield|tim.waterfield@universite-paris-saclay.fr|IT|https://www.ipcc.ch/|IPCC|
|Rosmarie Wydler-Wälti ||Co-Präsidentin |https://klimaseniorinnen.ch/|Verein klimaseniorinnen|
|Fossil Free Schweiz|||http://fossil-free.ch/de/|Fossil Free Schweiz|

### competitors

|what| website| location|cost|our edge|
|---|---|---|---|---|
|glarnercloud/managed |https://www.d4designstudios.com/services/hosting/|CH/US|10 GB/year 719CHF|we have inhouse DC. still in CH, but much more affordable|



### suggested products / list of products (BRAINSTORMING)

* Chat 
* Products you have incentive for buying more than 59 CHF/month : you get some more disocunt when you buy more than 59
* First month for free, if you pay yearly : we reason we save administration cost. refund them 1 month if they buy yearly subscription
* First month for free, if you stay with us more than 3 months. refund them after 3 months.
* 

### objective is selling 10'000 CHF subscriptions

* We have 17 days
* 588 CHF/day (from today on)
* Selling roughly 600 CHF / day



### who do we sell how to?

#### existing customers

* go through existing email list
* discuss and decide whom to reach out to how

#### and their networks (stalk them online)

#### possible customers from US and CH (find out online: ex. fb, linkedin)


#### climate activists

#### docker users / interested people (->marketing?)


## Idea

We locate topics on the internet ("scan"),
check if it relates to us ("check") and if appropriate we build/hack something related to it ("poc/hack") and then publish it in our blog.

Our blog then references our services, so the strategy is to get people interested and then engage with our infrastructure.

## Required positions

1. Somebody who researches topics / finds them
2. Somebody who hacks/implements fitting topics
3. Somebody writing a blog entry relating to it
4. Somebody creating a new payment page (optional/if necessary)

## General topics

* IPv6
    * Enabling collaboration
        * In companies
        * Between companies
        * IPv6VPN
    * Saving money
    * Enabling websites
        * Insurance alike
* VPN
* Renewable energy
    * Sustainability
    * Climate change
* Storage
* Linux (too broad?)
* VPS
* Python
* Hacking
* Education
* Hackerspaces / hackers
    * sxiii is a good example
    * llnu is a good example
    * kirill is a good example
    * Give IPv6 to hackerspace for free?

## Specific topics - things to hack

### IPv6 game

* upwork: https://www.upwork.com/ab/applicants/1192033748810084352/suggested

### Working efficient with IPv6 - 1: sharing files

* https://github.com/anotherkamila/anylink
* Vs. cloud
* AR: blog entry

### IPv6-name-as-a-service

* Allow people to register their AAAA name
* ipv6.xxx
    * ipv6dns.com
    * via-ipv6.com (!)
* AR: blog
* AR: implementation
    * First time send random token
    * Writing zone file
    * cdist config
        * Has cdist checkout
        * Has cdist commit rights
        * Has own zone file?
    * registration via account.ungleich.ch (?)
    * authentication by URL
    * No authentication (?)
        * Use current IPv6 address?
        * How to update name later?
* AR: documentation
* AR: redmine ticket



## Research directions

### IPv6

* Search / monitor #IPv6 on Twitter
* Browse the IPv6 facebook group
* Checkout blog of APNIC, RIPE, maybe LACNIC/ARIN

### Collaboration // IT startups

We look for IT companies who want to grow fast. We can provide IPv6 VPNs so that they exchange data directly and can access each other's services directly.

### Sustainable Services

Running on renewable energy

* Chat-as-a-Service (?)



# Log

## 20191106 ramp up content production

* fiverr mostly

## 20191107 Blog/nftables ports

* https://ungleich.ch/u/blog/nftables-magic-redirect-all-ports-to-one-port/
* https://www.reddit.com/r/linux/comments/dt1mx9/how_to_use_nftables_to_redirect_traffic_from_all/
* https://twitter.com/ungleich/status/1192504577784000512
* https://news.ycombinator.com/item?id=21475646


## 20191108 Free IPv6 VPN for hackerspaces

* https://www.reddit.com/r/ipv6/comments/dtgckz/enabling_hacker_spaces_with_ipv6/
    * 1 point, 1 comment
* https://news.ycombinator.com/item?id=21482581
    * 9 points, 0 comments
* https://ungleich.ch/u/blog/free-ipv6-vpn-for-hackerspaces/
    * ca. 600 user / 450 page views
* https://slashdot.org/submission/10692666/free-ipv6-vpns-for-hacker-spaces
* https://twitter.com/ungleich/status/1192816150251556864
* https://www.facebook.com/groups/2234775539/permalink/10157573558265540/
* Top concurrent users: 63
* Notes
    * "free"
    * emotional
    * relatable

## 2019-11-11

* 25x Sending out cold call emails, lead from Gautham Pradeep S


## 2019-11-13

* Started the Black IPv6 Friday / pre announcement
    * https://news.ycombinator.com/item?id=21526109
        * 13 concurrent users
    * https://www.linkedin.com/posts/nicoschottelius_only-2-days-left-until-the-black-ipv6-friday-activity-6600424604391530496-0nQG
    * https://www.lowendtalk.com/discussion/comment/3042062 (by manish)

## 2019-11-14

* the importance of decentralisation
    * https://news.ycombinator.com/item?id=21535083
        * 1st place for some time
        * 216 points, 92 comments
    * ttps://www.reddit.com/r/ipv6/comments/dw9e5l/the_importance_of_decentralisation_and_how_to/
        * almost no response
    * https://ungleich.ch/u/blog/the-importance-of-decentralisation/
    * https://slashdot.org/submission/10721158/the-importance-of-decentralisation
    * Top concurrent users: 212
    * Total users on day 1: 3k+
* one day left
    * twitter
    * linkedin

## 2019-11-15

* Introducing the Black IPv6 Friday
    * https://www.reddit.com/r/ipv6/comments/dwpbbo/introducing_the_black_ipv6_friday_a_real_story/
        * 16 points
    * https://www.lowendtalk.com/discussion/161394/introducing-the-black-ipv6-friday#latest
        * 528 views, 41 comments

## 2019-11-16

* How IPv6 changes the world already
    * https://ungleich.ch/u/blog/how-ipv6-changes-the-world/
    * 

## 2019-11-18

* How to run your browser in the cloud
    * https://ungleich.ch/u/blog/how-to-run-your-browser-in-the-cloud/
    * https://news.ycombinator.com/item?id=21563530
        * 4 points
    * https://lobste.rs/s/y4qkoa/how_run_your_browser_cloud
    * https://www.linkedin.com/posts/nicoschottelius_desktop-notebook-activity-6602163762587926528-NkZi
    * 11 concurrent users
* How using IPv6 saves money
    * https://news.ycombinator.com/item?id=21565339
    * https://ungleich.ch/u/blog/how-ipv6-saves-you-money/
* Raised adwords budget from 50 to 100
    * At CPC = 0.09 -> should gain around 1000 clicks/day

## 2019-11-19

* adwords review
    * ctr on adwords: 1.46%
    * cpc = 0.08 now
        * or: 1000 clicks = 80 CHF
        * budget is 100 CHF
        * So roughly 1250 clicks/d
        * Resulted into 2 subscriptions
        * Conversion rate (after clicking) more 0.1 than 1%
    * 2 new 3.31 chf subscriptions in 2 days
    * budget raised to 100 chf/day
    * Let's say we spent ~150 CHF for this
        * 150/6= 25 -> need to stay for a bit more than 2 years
    * Analytics says around 500 clicks/day
        * That was probably with 50chf budget
* General review
    * Blog articles perform MUCH better than adwords
    * Even days later
    * However, unclear sales!
    * How to ramp this up...


## 2019-11-20

* How to save your data sustainable
    * https://ungleich.ch/u/blog/how-to-sustainable-store-your-data/
    * https://news.ycombinator.com/item?id=21584417
* How to run
    * https://lobste.rs/s/hbynh4/how_run_world_reachable_docker
    * https://news.ycombinator.com/item?id=21587988
    * https://www.reddit.com/r/ipv6/comments/dz7mue/making_docker_containers_world_reachable_from_the/
    * 10 concurrent people


## 2019-11-21

* Vendor information for IPv6 compatibility: [draft]
    * https://ungleich.ch/u/blog/draft-for-ipv6-compatibility-check/
    * https://www.reddit.com/r/ipv6/comments/dzh1ml/minimum_requirements_for_hardware_vendors_ipv6/
    * https://news.ycombinator.com/item?id=21592679


## 2019-12-12

* Introducing has-a.name
    * https://ungleich.ch/u/blog/has-a-name-for-every-ipv6-address/
    * https://news.ycombinator.com/item?id=21777574
    * https://www.reddit.com/r/ipv6/comments/e9v754/a_dns_name_for_every_possible_ipv6_address/
    * about 10 concurrent users
    * 3 hackernews points
    * 17 points on reddit

## 2019-12-13

* How to enable IPv6 in docker
    * https://www.reddit.com/r/docker/comments/ea8iua/enabling_ipv6_in_docker/
    * https://news.ycombinator.com/item?id=21784468
    * https://ungleich.ch/u/blog/how-to-enable-ipv6-in-docker/
    * https://twitter.com/ungleich/status/1205572769288794114
    * 42 concurrent users
    * 11 hackernews points
    * 5 points hackernews

## 2019-12-14

* Launching Chat as a service
* Securing / firewalling docker ipv6
    * https://www.reddit.com/r/docker/comments/eakeqj/securing_access_to_docker_in_ipv6_networks/
    * https://ungleich.ch/u/blog/securing-network-access-to-ipv6-docker-containers/
    * https://news.ycombinator.com/item?id=21789626


## 2019-12-16

* The article from has-a.name became very popular
    * over 72 concurrent users
    * Over 6.5k visitors
    * Added today to lobste.rs: https://lobste.rs/s/y7ykb1/every_ipv6_address_now_has_name

## 2019-12-17

* Release Fedora 31

## 2019-12-18

* 37% discount

## 2019-12-19

* Photographer Mail

## 2019-12-20

* Announce has-aaaa.name

## 2019-12-23

* Raised google ads budget for ipv6 only to 200CHF/day (from 50/CHF)
    * Before: around 5.6 clicks/week (~0.8k/day)
    * Could raise to ~3.2k clicks/day
* Added IPv6 facebook campaign, 100 CHF/day budget
* 


# QUEUE

## Really ready to go

* How to route IPv4 traffic via IPv6 (Sunday)

## Docker IPv6

* ~~how to enable**
* ~~how to get a name**
* ~~how to secure (nft)~~
* ~~how to get a certificate~~
* how to securely run ipv6 docker containers

## New Software as a service ideas


## IPv6 track (??

* The disadvantages of dual stack networks
* )


## Ready-to-go

* How to setup an IPv6 only network
* Open Source / FOSS VM
* Climate 
* IPv6 developed countries: with more than 50%
* Fedora

## General

* Sustainbility
    * where to save your data
    * burning energy
* Switzerland
    * ???
* IPv6 series
    * direct working
    * not needing teamviewer
    * bringing back the innovation power
* What Open Source and IPv6 have in common
    * movement
    * enabling
    * The Open Source movement is now the IPv6 movement
* Real world implications of IPv6
* I left my notebook at home and need data from it
    * "How I found my notebook"
* Python pitch
    * multiple servers w/ collision / with /64
* How IPv6 changes the world
    * Rent a mac
    * Teamviewer
    * Cloud
    * IP Network assignements -> easier
    * No NAT
* Switzerland
    * Why you really should host in Switzerland
* Dear vendors, there is not reason not to enable IPv6
    * easy
    * proxy
    * we at ungleich even do it for you
    * no changes needed in the backend
* Browser as a service
    * Setup:
        * guacamole behind ipv4 proxy
        * vnc random password
    * Offers / Pricing
        * Deluxe VM
        * gnome
        * auto update (?)
        * 

## Blog / topic ideas

* "IPv6 network to go" - IPv6 enabled / wireguard / radvd
* Dual Stack  / privacy VPN
    * 4 private IPv4 addresses (?)
        * or just 1? / 32?
    * NAT44 [masquerade on VPN server]
* Chocolate for anyone who solves... the ungleich-game?
* IPv6 for ...
    * hackers
    * SME
    * Enterprise
* Console support for VMS
    * maybe vnc or spice
    * maybe guacamole or just a webclient



## Who joins the IPv6 movement?

How we do it at ungleich:

* no upstream provider w/o ipv6
* deprecating equipment that does not fully support ipv6
* removing ipv4 from our infrastructure


One important thing: do good and talk about it

* twitter
* reddit
* ipv6.chat
* facebook ipv6 group
* freenode / ipv6


## cartoons++

* find somebody who can create stories and cartoons on regular basis


## 20191108 How to profit from IPv6 on your site (blog)

How to use IPv6 to increase traffic to your site
More alert manager.


## 20191108 RIPE / APNIC


# Numbers

## Search keywords

* sustainability 76 times as high as ipv6 or vps
* sex 85 times as high as sustainability
* switzerland and sustainability similar
    * however recently sustainability higher

## Analytics

* Before 2019-11-07: ca. 100 visitors/day
* Good blog article: ca. 8k users/day
* * xxx VMs/day sold
    * what is xxx?
* Datacenterlight.ch
    * around 10 users/day
* IPv6onlyhosting.com
    * around 20 users/day

## Conversion rates

* We want to sell around 2k VMs
* We have about 50 days
* That is roughly 40 VMs per day
* Assuming conversion rates of "visitors":
    * **1%**: need 4k visitors/day
    * 0.1% need 40k visitors/day
* Conversion rates from post/announcement
    * **1%**: need to expose to 400k people/day
        * Way too high
* After 1 week marketing around 400 visitors/day 
* The "better" the visitor, the lower the conversion rate can be
    * Which brings up the question of "how does someone convert"
    * Theory is they find us, like the content and "slip through" to one of the hosting pages

* Budget of 50 per day example

| Cost per click | Clicks = Visitors |
|------|-----|
| 0.5  | 100 |
| 0.1  | 500 |

* **Budget of 500 per day at cpc 0.1 could work**
    * = 15k/month - high but not critical
* ipv6 cpc ~= 0.09 CHF


# Content

## IPv6 advantages

* Saving money
* Working direct
* Is easier
* Future proof

## IPv6 related fields

### Python coder

## Marketing material / CONTENT required

### How to collaborate with IPv6

* Infographic
* Explainer video
* Statistics?

### How sustainable do you store your data?

* Describe other DCs
* Compare our solution

### Enabling your website with IPv6

* Explainer video fitting
* Product: IPv6-to-IPv4 proxy
* Highway that does not get to your website

## Performance / numbers

## Content testing

Used for testing new freelancers

### IPv6 infographics

* Directly working with each other
* Data exchange
* Redundancy - 2nd way to reach you

### IPv6 motivation article


Choose one of the following titles:

* How to work more efficient with IPv6
* How IT startups profit from IPv6
* Working the smart way - with IPv6

And write a convincing blog article that explains how to benefit from IPv6.

### IPv6 motivation video

Similar content as blog, but more explained / shown

#### "60 words script"

IPv6 



### IPv6 for content providers

* Problems with identifying users behind NAT
* Tricky session management


## Content/Gigs in production

### Digital Marketing plan

https://www.fiverr.com/v4/users/ungleich/orders/FO250A9DFD71

### IPv6 only hosting video teaser

https://www.fiverr.com/v4/users/ungleich/orders/FO150A98D242

### IPv6 VPN kinetic

https://www.fiverr.com/v4/users/ungleich/orders/FO81AE2F4B608

### IPv6 advantages / IPv6 only blog article

* https://www.fiverr.com/v4/users/ungleich/orders/FO135C59B561
* https://www.fiverr.com/v4/users/ungleich/orders/FO8178672CEC6
* https://www.fiverr.com/v4/users/ungleich/orders/FO4BC3378153


## Ready to use content/services

### IPv6 only hosting blog titles

https://www.fiverr.com/v4/users/ungleich/orders/FO4BC2552D73

* 7 Reasons Why IPv6 Hosting is Miles Better for All Websites and Businesses
* The Ultimate Guide to Pick the Right IPv6 Hosting for You
* 5 Things to Look for In an IPv6 Hosting Provider
* How Important is The Server Location of My IPv6 Hosting Provider? 
* 10 Simple Reasons Why You Should Let Us Be Your IPv6 Hosting Provider
* How Much Should Your Business Pay for Solid and Secure IPv6 Hosting? 


### hack.digitalglarus.ch

* Focused on Digital Glarus / Hacking Hotel
* https://hack.digitalglarus.ch/


### New ungleich blog

* https://ungleich.ch/u/blog/
* Easy to use / hack
* https://code.ungleich.ch/ungleich-public/ungleich-staticcms

### Old ungleich blog

* https://ungleich.ch/blog/


# Related news / other sites to reference

* https://www.networkworld.com/article/3453336/why-your-providers-should-support-ipv6.html