# Martin Melchior Bachelor Arbeit

## Topic

In the preliminary study the two fields IPv6 and climate organisations were introduced. In this study we want to answer the following question:

* Which market-product mix and marketing strategy is the most efficient in terms of revenue and gain?

Using the results of the first study as a basis, in this study the market should be tested with real products, real customers and real-world constraints.
To achieve this the student is given a list of products and the objective is to launch a combined sales/marketing campaign with the objective to maximise the gain ("win").

Sub tasks to be done:

1. Setting up the base (5%)

* Define list of products
* Calculate gain/win for products (where not known)

2. Defining the target market (10%)

* What are the possible customers?
* Where do we find them?
* How do we reach out to them?
* Is direct sales or indirect sales via marketing the best approach? Why? (numbers required)
* Use in

3. Defining the marketing and sales strategy (10%)

* Use input from the ungleich team about existing strategies (2%)
* Define your own strategies and operations (-> ouput is a market/product table, fields containing selected methods) (8%)

5. Testing the market (65%)

* Test how many potential customers react to which strategy
* Review failing and successful strategies
* Take the input to enhance previously defined strategies
* Document influencing factors

6. Summary (10%)

* Sumarise the findings, lessons learned
* Point out which marketing-product-mix and sales/marketing strategy is best and why
* Document recommendations for future marketing/sales campaigns

Sample list of products:

| Product | Price | Gain|
| -------- | -------- | -------- |
| IPv6 VPN | 120 CHF/year | to be calculated |
| IPv6 VMs | size dependent | to be calculated |
| IPv6 hardware: VIGIR | 250 CHF | 130 CHF |
| Matrix-Chat | 40 to 157 CHF/month | 15 to ...? |
| Glarnercloud (Nextcloud storage) | 23 CHF/month to open end | 8 CHF/month |
| Backup | | |