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# System prepended metadata

title: ungleich strategy meeting 20210213

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# ungleich strategy meeting 20210213

## Review Sales and Marketing

* Lot of inbound
    * via Samuel/the workshop "DNS project"
* My problem
    * We are not consistently pushing things[tm]
* What I would like
    * Minimum of posts/public activity that we have
* We have a lot of good products
* Resources
    * Splitting some of Sanghee's time?
    * Phasing in old person
        * Dominique
        * Timothee
        * Ahmed (?)
        * Mondi
        * Sami
        * Jin-Guk
            * Not writing
            * Not reaching out
    * Phasing in new person
* Methods
* Lot of low hanging fruits
    * Just need to listen
* Support
    * Ahmed
    * Jin-Guk
    * Dominique
* 

## Problems

* A lot of support from small/non-paying customers
    * Things need to be explained
    * They need a quote
* Not much money for testing people
* 

## Varia / Unsorted

* Creating new page takes some days
* 730 "customers"
    * 310 subscriptions
    * Roughly 300 active customers

## Marketing flow

* Discuss topic
* Research who to reach out

## Flow Sanghee

* ~0.5h for packing
* ~0.5h for admin-admin
    * scan
    * unitreva
    * put things into the cloud
* ~1h for support
* ~1h for content
* ~1h for bookkeeping/bills

Additional non regular

* VAT thing


## Take away

* Need to use measurements 
    * First need to define them
    * Basis for deciding whether something was good or not


## Products

* IPv6 Hardware
    * Which runs fine, if pushed
    * Enables subscriptions
    * Margins
        * VIGIR: ~120+1h of Sami ~= 150CHF -> sales 250
        * VIIRB/VIWIB: ~25 CHF + 0.5 = 40 CHF -> sales 18
        * 3y of VIGIR: 100+240 = 340 (113/y)
        * 3y of VIIRB/VIWIB: 258 (~80/y)
* Connectivity accross Switzerland with DR
    * We have hardware
    * We have sim cards
    * We have knowledge
* Classic VMs
* A lot of managed services
    * Matrix
    * Nextcloud
    * (DNS)
    * Django Hosting
* Django Development
* Sysadmin Services
    * Lionfish
* Not yet in portfolio
    * Hosted mail
* Dedicated hosting
* Kubernetes
* IPv4 addresses

## Customer sections (?)


**What product should we focus on when?**


**How to ramp up marketing & sales in a sustainable, non-crazy, affordable, realistic way**


## Decisions

* Reduce work load on Sanghee
    * Phasing Sami back in
        * Bookkeeping
        * Sending/packing -> establish a guide
        * List for ticking for both cases
    * Phasing in Ahmed for support
* Focus on the services <-> hosting interaction
