# ungleich strategy meeting 20210213

## Review Sales and Marketing

* Lot of inbound
* via Samuel/the workshop "DNS project"
* My problem
* We are not consistently pushing things[tm]
* What I would like
* Minimum of posts/public activity that we have
* We have a lot of good products
* Resources
* Splitting some of Sanghee's time?
* Phasing in old person
* Dominique
* Timothee
* Ahmed (?)
* Mondi
* Sami
* Jin-Guk
* Not writing
* Not reaching out
* Phasing in new person
* Methods
* Lot of low hanging fruits
* Just need to listen
* Support
* Ahmed
* Jin-Guk
* Dominique
*

## Problems

* A lot of support from small/non-paying customers
* Things need to be explained
* They need a quote
* Not much money for testing people
*

## Varia / Unsorted

* Creating new page takes some days
* 730 "customers"
* 310 subscriptions
* Roughly 300 active customers

## Marketing flow

* Discuss topic
* Research who to reach out

## Flow Sanghee

* ~0.5h for packing
* ~0.5h for admin-admin
* scan
* unitreva
* put things into the cloud
* ~1h for support
* ~1h for content
* ~1h for bookkeeping/bills

Additional non regular

* VAT thing

## Take away

* Need to use measurements
* First need to define them
* Basis for deciding whether something was good or not

## Products

* IPv6 Hardware
* Which runs fine, if pushed
* Enables subscriptions
* Margins
* VIGIR: ~120+1h of Sami ~= 150CHF -> sales 250
* VIIRB/VIWIB: ~25 CHF + 0.5 = 40 CHF -> sales 18
* 3y of VIGIR: 100+240 = 340 (113/y)
* 3y of VIIRB/VIWIB: 258 (~80/y)
* Connectivity accross Switzerland with DR
* We have hardware
* We have sim cards
* We have knowledge
* Classic VMs
* A lot of managed services
* Matrix
* Nextcloud
* (DNS)
* Django Hosting
* Django Development
* Sysadmin Services
* Lionfish
* Not yet in portfolio
* Hosted mail
* Dedicated hosting
* Kubernetes
* IPv4 addresses

## Customer sections (?)

**What product should we focus on when?**

**How to ramp up marketing & sales in a sustainable, non-crazy, affordable, realistic way**

## Decisions

* Reduce work load on Sanghee
* Phasing Sami back in
* Bookkeeping
* Sending/packing -> establish a guide
* List for ticking for both cases
* Phasing in Ahmed for support
* Focus on the services <-> hosting interaction