# A Quick Insight into What Search Engine Marketing and Optimization Services Are

Search optimization is a very important aspect of your digital marketing campaign. It is especially needed for the businesses that find it difficult to attract their potential customers, drive more traffic to their business, and expand their business. But you might face difficulties if you are confused between [**search engine marketing services**](https://nicodigital.com/seo-services/) and search engine optimization marketing services.


Though both the techniques may sound similar, but there is a huge difference between the two. If you continue to use both the terms without knowing the difference between the two, you will face a lot of trouble in communicating clearly your needs and requirements that will ne needed in creating the right strategy for your business. As a result, there will be complete chaos and the strategy won’t work for you, meaning you won’t be able to increase your search visibility.

Hence, [Nico Digital](https://nicodigital.com/) which is a reputed digital marketing agency in Kolkata, India brings to you this post to help you understand both the terms and know the difference between the two.

**Let’s first start by understanding both the terms.
What is SEM?**

SEM services stand for search engine marketing services. It is the technique of increasing your search visibility on SERPs through paid means. This paid medium strategy involves setting up and optimizing ads along with planning on a budget that will pay for the ads to be placed at the right position.

**What is SEO?**

SEO stands for Search Engine Optimization or Search Engine Optimization Marketing services. It is the part of search marketing where organic methods are used to increase the visibility of your website/web pages on the SERPs. Here you don’t have to use techniques hat involves making payments but the ones where you encourage the search engine to rank your content at the top because it is informative and authoritative.

**Now, let’s have a look at the things that sets them apart.**

**1. SEM results are instant whereas SEO takes time**

The first difference between both the techniques is that SEM gives you instant results whereas SEO takes some time to show results. Once your campaign is launched, you will start appearing on the SERPs and receiving clicks. You also get to turn your ads on and off as per your requirements. On the other hand, SEO is something that gives you results in the long run. It can take you months to deliver results.

**2. SEO will help you add value to business. SEM doesn’t.**

Another big difference between search engine marketing services and search engine optimization marketing services is that the later can help you add value to your business but the former doesn’t. SEM will appear on SERPs and bring results as long as you are running your ads. Once you turn off your ads you won’t get results. But SEO is opposite. It grows more and more with the passing time and deliver you with better results.

So, these were some of the basic things that you should known of SEO and SEM services. Hope this was helpful.