# Set up A/B Test in Google Optimize 1. Login to [Google Optimize](https://optimize.google.com/optimize/home/) with your Sam media email address. 2. You will see a screen like this ![](https://i.imgur.com/YEPWDMT.png) 3. If an account with the country name you want to create an A/B test for doesn't exist, click on the **Create account** button. 4. Type in your country's name and click **Next**.![](https://i.imgur.com/oGf3Zlx.png) 5. Do the same thing in the next screen to create and container and click **Create** ![](https://i.imgur.com/50zWNv7.png) 6. If its a new account click on the **Let's go** button in the middle of the screen ![](https://i.imgur.com/5e34vD3.png) otherwise click on Create Experience ![](https://i.imgur.com/LxN0t4C.png) 7. Enter the name of the Experience 8. Enter the production url you want to test making sure A/B Test is selected and click next ![](https://i.imgur.com/HkGhEky.png) 9. Click on **Link Analytics** ![](https://i.imgur.com/NR9vvP1.png) , select your country from the list of countries and click on **Link**. 10. Click on **Add Experiment** ![](https://i.imgur.com/IeTLNhR.png) and click **custom** ![](https://i.imgur.com/PuIxBGX.png) 11. Give the event a title and click on **Events** ![](https://i.imgur.com/Ba8vI1w.png) 12. Make sure you match the rules below ![](https://i.imgur.com/ffkPVdC.png) and click **save** 13. Under page targeting edit the rule and make sure it matches ![](https://i.imgur.com/IYL7kqE.png) and click **Save**. 14. You can go ahead and start the experiment by pressing the start button at the top ![](https://i.imgur.com/5hFKivr.png)