---
# System prepended metadata

title: Funnel Questions (30th November)

---

# Funnel Questions (30th November)

## Date

30th November

## Definations

* **number_of_calls_initiated** -> Customer tapped on a card / banner / etc AND granted permissions required. ( True intent )
* **call_acceptance_rate** -> Artist tapped accept button
* **call_connection_rate** -> Both artist and consumer could hear & see each other
* **call_connection_time** -> Difference in seconds between the customer tapping a card and the video & audio being visible.
* **call_duration** -> Difference in seconds between the advisor accepts the call and someone hangsup

## Questions
* **How are we doing on CPI?**
    * We're back to 84. - because
        * We stopped the experimental campaigns launched over the weekend
* **How are we doing on installs?**
    * We're doing worse ( ~36% lesser ) - because
        * Sudhanshu to explain -- changes in campaigns and CPI
* **How are we doing on number_of_calls_initiated?**
    * We're doing better - because
        * Despite the same number of installs as Sat and Sun, we have an increase in day 0 calls. We have as many as 6 calls per customer.
            * Kritika to call these customers to investigate further.
            * Navid to look at UX cam. 
* **How are we doing on call_acceptance_rate?**
    * We're back to our normal from last week ( ~50% )
        * We are seeing a very high percentage of calls being blocked, preventing further improvement here.
        * We see an increased number of calls stuck at created ( 11% ) - Navid to check UX cam. 
* **How are we doing on call_connection_rate?**
    * Work in progress: ( no data yet )
        * Pardeep to add events  (estimates acquired) ([sheet](https://docs.google.com/spreadsheets/d/14S5h9imG2xbenamatx_anJ0s-h1QZ94yqI2HVGiilvE/edit#gid=551612480))
* **How are we doing on call_connection_time?**
    * Work in progress: ( 14.12s on Monday vs 15.74 on Sunday )
        * Pardeep to add events for the second half of the journey
        * Improvements in API response speed since Friday
    * We have an improvement of 1.5 seconds in acceptance. This is mostly because advisors are accepting calls faster. 
* **How are we doing on call_duration?**
    * We're doing better than sat & sun, but have not gone back to our average. Why:
        * Work in progress:
            * List shared with Kritika, she will call customers, and check UX cam. ETA: Wed 

## Open Investigation:

* Calls don't ring long enough for artists to accept calls. We need to check if this is a bug. ETA: Tomorrow 1:00. 
* Percentage of notifications that are never delivered to artists. ETA:  Tomorrow 1:00
* Percentage of times artists attempt to accept a call but are unable to. ETA: Tomorrow 1:00

## Changes made

* Start recording video calls, but will need to move away from P2P. Experiment for a day, starting tommorow. -- **DONE**
* Fixed routing to independent artists as a fall back 