# Funnel Questions (30th November)

## Date

30th November

## Definations

* **number_of_calls_initiated** -> Customer tapped on a card / banner / etc AND granted permissions required. ( True intent )
* **call_acceptance_rate** -> Artist tapped accept button
* **call_connection_rate** -> Both artist and consumer could hear & see each other
* **call_connection_time** -> Difference in seconds between the customer tapping a card and the video & audio being visible.
* **call_duration** -> Difference in seconds between the advisor accepts the call and someone hangsup

## Questions
* **How are we doing on CPI?**
* We're back to 84. - because
* We stopped the experimental campaigns launched over the weekend
* **How are we doing on installs?**
* We're doing worse ( ~36% lesser ) - because
* Sudhanshu to explain -- changes in campaigns and CPI
* **How are we doing on number_of_calls_initiated?**
* We're doing better - because
* Despite the same number of installs as Sat and Sun, we have an increase in day 0 calls. We have as many as 6 calls per customer.
* Kritika to call these customers to investigate further.
* Navid to look at UX cam.
* **How are we doing on call_acceptance_rate?**
* We're back to our normal from last week ( ~50% )
* We are seeing a very high percentage of calls being blocked, preventing further improvement here.
* We see an increased number of calls stuck at created ( 11% ) - Navid to check UX cam.
* **How are we doing on call_connection_rate?**
* Work in progress: ( no data yet )
* Pardeep to add events (estimates acquired) ([sheet](https://docs.google.com/spreadsheets/d/14S5h9imG2xbenamatx_anJ0s-h1QZ94yqI2HVGiilvE/edit#gid=551612480))
* **How are we doing on call_connection_time?**
* Work in progress: ( 14.12s on Monday vs 15.74 on Sunday )
* Pardeep to add events for the second half of the journey
* Improvements in API response speed since Friday
* We have an improvement of 1.5 seconds in acceptance. This is mostly because advisors are accepting calls faster.
* **How are we doing on call_duration?**
* We're doing better than sat & sun, but have not gone back to our average. Why:
* Work in progress:
* List shared with Kritika, she will call customers, and check UX cam. ETA: Wed

## Open Investigation:

* Calls don't ring long enough for artists to accept calls. We need to check if this is a bug. ETA: Tomorrow 1:00.
* Percentage of notifications that are never delivered to artists. ETA: Tomorrow 1:00
* Percentage of times artists attempt to accept a call but are unable to. ETA: Tomorrow 1:00

## Changes made

* Start recording video calls, but will need to move away from P2P. Experiment for a day, starting tommorow. -- **DONE**
* Fixed routing to independent artists as a fall back