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# System prepended metadata

title: Funnel Questions (2nd December)

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# Funnel Questions (2nd December)

## Date

2nd December

## Definations

* **number_of_calls_initiated** -> Customer tapped on a card / banner / etc AND granted permissions required. ( True intent )
* **call_acceptance_rate** -> Artist tapped accept button
* **call_connection_rate** -> Both artist and consumer could hear & see each other
* **call_connection_time** -> Difference in seconds between the customer tapping a card and the video & audio being visible.
* **call_duration** -> Difference in seconds between the advisor accepts the call and someone hangsup

## Questions
* **How are we doing on CPI?**
    * We're doing worse, WoW - because
        * We conducted several experiments that did not work. ( Facebook Story campaigns )
        * Sudhanshu to elaborate
* **How are we doing on installs?**
    * We're doing worse ( ~19% lesser WoW ) - because
        * Sudhanshu to explain -- changes in campaigns and CPI
* **How are we doing on number_of_calls_initiated?**
    * We're doing better WoW ( 200% ) but we have had a drop in the last two days - because
        * The campaigns were shut off for a while, and the top of the funnel has shrunk
* **How are we doing on call_connection_rate?**
    * We still do not have events for video and audio play
    * WoW we have gone down from 36% to 24% - because:
        * Primarily impacted because of sat - sun failed assignments. In the last two days, we've come back to 53% connected calls. 
* **How are we doing on call_connection_time?**
    * We have a drop of 1 second, primarily because of difference in artist response speeds. We have not made any changes here. 
* **How are we doing on call_duration?**
    * 0 calls more than 120s
        * 15 calls were connected yesterday. Harshit & Kritika to call artists and investigate.
        
## Open Investigation:

* Calls don't ring long enough for artists to accept calls. We need to check if this is a bug. ETA: Tomorrow 1:00. 
* Percentage of notifications that are never delivered to artists. ETA:  Tomorrow 1:00
* Percentage of times artists attempt to accept a call but are unable to. ETA: Tomorrow 1:00

## Changes made

*No changes yesterday*